The Licensing Letter Royalty Trends Report

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All-New 2010 Edition Available Now!

The Licensing Letter Royalty Trends Report gives you an extensive look at trends for royalty rates, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them.

In addition to current royalty rates, you'll find 10-year trendlines for Art, Entertainment/Character, Fashion, Sports, Trademark/Brand and 5 other property types with 14 new subcategories added this year so you can benchmark your deals against industry norms.

With your copy of the Royalty Trends Report you'll also have royalty rates broken out for 16 key product categories and 9 new subcategories this year, from Apparel and Accessories to Toys/Games and Food/Beverages, including ranges that will help you maximize the return from your licensing agreements.

All charts and graphs are included on a CD-ROM (or downloaded with a PDF purchase) as individual .jpg files so you can quickly and easily add them to your proposals, reports and presentations.

Plus, make sure your new licensing agreements are competitive by learning the secrets behind the most creative royalty/guarantee/advance-based deal points:

Shifting the balance between royalty rates and guarantees
Grandfathering additional labels and brands into existing agreements
Establishing tiered royalty rates based on performance
Reducing or eliminating common marketing fund (CMF) requirements, or leaving such funds in the hands of the manufacturer, subject to licensor agreement as to how they are spent.

The 2010 Licensing Letter Royalty Trends Report gives you 35 charts, tables and graphs filled with data you'll use to formulate realistic and fair intellectual property licensing agreements that foster genuine partnerships between licensors and manufacturers.

Published May 2010, 60 pages. FREE with your copy: 35 .jpgs of the graphics ready to add to your proposals, reports and presentations.

PRODUCTS	List Price	Subscriber Price
Royalty Trends Report 2010, Print and free CD-ROM	$319.00	$219.00
Royalty Trends Report 2010, Single-User PDF & jpg Download	$319.00	$219.00
Royalty Trends Report 2010, Print, Single-User PDF & jpg Download	$369.00	$269.00

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