74-page analysis of $16.6 billion business profiles major leagues and sports organizations, provides extensive licensee contact information.
Sports has catapulted to the second largest property type in the U.S. licensing business, ahead of entertainment and trailing only the broad trademark/brand sector.
Rebuilding momentum following labor disputes, the retirement of some key players and other issues, retail sales of licensed merchandise based on sports leagues, teams and personalities in the U.S./Canada skyrocketed from $10.5 billion in 2001 to $13.7 billion in 2007. Worldwide, sports licensing generated $16.6 billion at retail in 2007!
To capitalize on this explosive market, you need a deep understanding of the leagues and organizations that comprise the sector. The 2009 Licensing Letter Sports Licensing Report answers such questions as:
Which merchandise categories are the best sellers for which leagues - you'll have all-new Licensing Letter breakdowns for the major U.S. leagues, so you can align the right products with the right sports.
Who the 500 key manufacturers are, and which sports they license - so you can enhance your offerings and distribution.
When exclusivity is worth a premium - so you get the best return on your investment.
The 2009 Licensing Letter Sports Licensing Report, by former Licensing Letter Executive Editor Martin Brochstein, provides quick-reference rundowns of the teams in each league; licensees lists, including contact information; attendance data; media profiles; marketing strategy; and retail sales data. You'll have all the hard numbers and contacts you need whether you are a long-time player, or a rookie first breaking into the big leagues.
Use The Licensing Letter Sports Licensing Report to move your sports licensing program into the winner's circle.
Published September 2008, 74 pages, $429 ($329 for subscribers to any EPM print newsletter.)
Instant download available now - completely searchable. Print edition available September 26, 2008.
MULTI-USER PDF AVAILABLE FOR CORPORATIONS
Give everyone in your company access to this report through a Multi-User PDF. A Multi-User PDF can be shared with every employee at your company in all locations (it may not be distributed outside of your company, or through membership organizations).
PRODUCTS
List Price
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TLL's Sports Licensing Report, 2009 Ed., Print
$429.00
$329.00
TLL's Sports Licensing Report, 2009 Ed., Single-User PDF
$429.00
$329.00
TLL's Sports Licensing Report, 2009 Ed., Multi-User PDF
$1073.00
$823.00
TLL's Sports Licensing Report, 2009 Ed., Print and Single-User PDF
$524.00
$424.00
TLL's Sports Licensing Report, 2009 Ed., Print and Multi-User PDF
$1168.00
$918.00
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