Women Trends & Data | EPM Communications, Inc.

Newsletter

Marketing to Women. When you want to attract more female consumers (who, after all, influence more than 80% of all sales!) or get more out of your current customers, turn to this executive-level newsletter.

Featured Product

What Moms Think And Do. All-new 2010 edition helps you effectively tailor your marketing and advertising message to moms.

Research Reports

Private Label Consumers. For this exclusive report we asked 300 women to identify which of 46 fashion, food, and storewide brands (store-developed or licensed) are sold at Walmart, Target, Kohl’s, Sears/Kmart, JC Penney, Macy’s and 13 other retailers.

All About Women Consumers. This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences.

Paying More for Brands and Packaging In the 2009 Recession. Consumers expect national brands to cost more than store brands. But even value shoppers are willing to pay more for certain packaging attributes. Find out who'll pay more for what in "Paying More for Brands and Packaging In the 2009 Recession."

Profiles of Store Brand / Private Label Buyers. "Profiles Of Store Brand/Private Label Buyers", based on a proprietary Consumer Network/Harris Interactive survey of 2,069 consumers, quantifies how familiarity, packaging and quality are improving — and how the stigma of "store brand" is fading.

Social Networking, Video Sharing, Text Messaging & Wireless Promotions Report: How To Build Awareness, Traffic, Brand Identity & Sales. Social Networking, Video Sharing, Text Messaging & Wireless Promotions Report reveals when to monetize UGC; uncovers why some campaigns fail and others soar; explains how to use social networking to target specific communities, and more.

Digital Out-of-Home Media. Digital Out-of-Home Media details current and prospective offerings for point-of-purchase screens in supermarkets and other retail locations

Research Alert Yearbook. Get vital, credible facts on consumer behavior, spending, and attitudes with Research Alert Yearbook. ALL-NEW 2010 Edition available now!