All About Women Consumers

New 2010 Edition - Now Available!

This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences.

You'll discover concise summaries and topline findings of major research studies; articles detailing how different industry sectors target women; and gain essential insight into today's dynamic and lucrative women's marketplace.

From advertising/marketing to digital life … brands & brand extensions to parenting … gender issues & differences to shopping & spending , you get 20 detailed chapters of data and analysis from literally hundreds of vetted sources.

All About Women Consumers gives you a complete overview of women's lives, helping you understand what motivates them, what frustrates them and what their needs are. With AAWC you will learn how to:

• Attract more women to your products, services and programs;
• Improve the way you allocate your marketing resources; and
• Telegraph your message in a style relevant to today's woman!

Plus, the new 2010 edition brings you "20 Tips For Marketing To Women By Life Stage" developed by the brightest marketers-to-women we know:

• Bridget Brennan, CEO, Female Factor
• Kevin Burke, Founder, Lucid Marketing
• Mona Doyle, Founder, Consumer Network
• Andrea Learned, Author, Don't Think Pink, Blogger, "Learned On Women"
• Stephen Reily, Founder/CEO, VibrantNation.com
• Denise Restauri, Founder/CEO, AllyKatzz

Published March 2010, 190 pages.