All About Women Consumers

ALL ABOUT WOMEN CONSUMERS

NEW 2009 Edition - Now Available!

This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences.

You'll discover concise summaries and topline findings of major research studies; articles detailing how different industry sectors target women; and gain essential insight into today's dynamic and lucrative women's marketplace.

From advertising to automotive … demographics to entertainment/media … family to finance … home to human behavior … shopping to sports, you get 21 detailed chapters drawn from literally hundreds of vetted sources.

All About Women Consumers gives you a complete overview of women's lives, helping you understand what motivates them, what frustrates them and what their needs are. With AAWC you will discover how to:

• Attract more women to your products, services and programs;
• Improve the way you allocate your marketing resources; and
• Telegraph your message in a style relevant to today's woman!

MULTI-USER PDF AVAILABLE FOR CORPORATIONS
Give everyone in your company access to this report through a Multi-User PDF. A Multi-User PDF can be shared with every employee at your company in all locations (it may not be distributed outside of your company, or through membership organizations).

Published March 2009, 163 pages.