All About Women Consumers

New 2010 Edition - Now Available!

Is the 2010 woman really all that different from the 2009 model? Are the marketing strategies and tactics you need to employ to reach her all that different? The answer is YES!

Women’s fundamental aspirations have remained rock solid even through the recession. But the experience of mid-2008 through 2009 has had a profound impact on the practical side of the 2010 woman.

The all-new edition of All About Women Consumers (AAWC) gives you data, case studies, and analysis you need to address that 2010 woman’s aspirations and needs.

From parenting to digital life … brand extensions to finance … gender issues to shopping & spending, you get 20 detailed chapters delivering:

• consumer research from literally hundreds of vetted sources to build your marketing plan
• product development and marketing trends to shape your strategy
• more than 60 short case studies that show you how to integrate traditional and new media to effectively communicate with today’s woman.

All About Women Consumers gives you a complete overview of women's lives, helping you understand what motivates them, what frustrates them and what their needs are. With AAWC you will learn how to:

• Attract more women to your products, services and programs;
• Improve the way you allocate your marketing resources; and
• Telegraph your message in a style relevant to today's woman!

Plus, the new 2010 edition brings six expert voices — exclusive original essays by some of the brightest marketers-to-women we know: :

• Bridget Brennan, CEO, Female Factor
• Kevin Burke, Founder, Lucid Marketing
• Mona Doyle, Founder, Consumer Network
• Andrea Learned, Author, Don't Think Pink, Blogger, "Learned On Women"
• Stephen Reily, Founder/CEO, VibrantNation.com
• Denise Restauri, Founder/CEO, AllyKatzz

Published March 2010, 190 pages including 130 charts, tables and graphs, plus, a 8-page index.