Table of Contents

Foreword
Expert Voices: 20 Tips For Marketing To Women By Life Stage
  Strategies For Understanding The 2010 Woman's Point Of View
  Three Things You Absolutely Must Do When Marketing To Moms in 2010
  Grocery Shopper:Switching From Preferred Brands To Preferred Attributes
  The 2010 Intentional Woman
  The 2010 Boomer Woman
  The 2010 Tween
Introduction
Editor's Letters
  My Advice To Save The Magazine Industry
  Valentine's Day Marketing: An Unbalanced Proposition
  The Real Key To Weight Loss
  Diamonds Are Forever, But Designer Denim Soon Fades
  If The Shoe Fits
  Mom Bloggers Vs. The FTC
  An Article In Poor Taste?
  Size Obsession
  Sex Sells To Women, Too
  Marketing To A Cliché
  Simplify! Women Want Tech That Makes Their Lives Easier
  Pretty in Pink? Do Tell
Advertising/Marketing
Automotive
Brands & Brand Extensions
Digital Life
Emerging Majorities
Fashion
Finance
Food
Gender Issues & Differences
Health
Health & Beauty Aids
Lifestyles
Love & Marriage
Media
Parenting/Family
Self-Image
Shopping & Spending
Stress
Travel & Leisure
Work
Promotions Monitor
  Automotive
  Clothing/Accessories
  Consumer Goods
  Electronics
  Entertainment
  Fashion
  Food/Beverages
  Health/Beauty
  Health/Wellness
  Insurance
  Non-profit
  Publishing
  Retail
  Travel/Tourism
Questions & Answers
  Martin Lindstrom
  Sarah Haskins
  Linda Wells
  Maria Bailey
  Stephen Reily
  Lesley Jane Seymour
Afterword
Index