Marketing to Women

Develop Relevant Marketing Strategies

When you want to attract more female consumers (who, after all, influence more than 80% of all sales!) or get more out of your current customers, turn to this executive-level newsletter for …

• What women buy — and why
• Where they shop — and what's behind their preferences
• How they spend their time at home — and on the job
• Demographic and lifestyle analyses — broken down by age, region and other factors.

PLUS: Regular updates on ongoing advertising and marketing programs specific to women … industry-by-industry proprietary data … the latest marketing-to-women trends … and much more.

Identify the specific wants, needs and desires of women with Marketing to Women.

12 issues/year $357