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•denotes chart |
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Accessories
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JCPenney Finds Love With Cindy Crawford |
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Issue Date: 06/01/2010 Page: 7 |
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Advertising
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Baby Products, Grocers Get Moms; Fast Food, Soda Makers Lag Behind |
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Issue Date: 07/01/2010 Page: 8 |
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Burst Media Creates New Division For Mom Ads |
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Issue Date: 08/01/2010 Page: 4 |
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Case Studies: How Three Companies Handle Promotions, Communications When Things Don’t Go According To Plan |
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Issue Date: 07/01/2010 Page: 1 |
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JCPenney Pushes Trendy Fashion |
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Issue Date: 05/01/2010 Page: 3 |
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Alcohol
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Skyy Vodka And Sex & The City 2 Form Promotional Partnership |
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Issue Date: 05/01/2010 Page: 4 |
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Apparel
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Retailers Rely On Known Names To Bring In Customers, But Few Women Know Which Store Sells Which Brand |
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Issue Date: 05/01/2010 Page: 1 |
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Automotive
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The Car Honeymoon Is Over When Hubby Is Allowed Car Keys, Say Women |
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Issue Date: 08/01/2010 Page: 8 |
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Brands & Branding
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Brands, Logos More Important Than Ever To Fashion Purchases, Say Shoppers |
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Issue Date: 07/01/2010 Page: 6 |
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Editor’s Note: Everything I Need To Know I Learned From My Mother |
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Issue Date: 04/01/2010 Page: 2 |
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For Private Brands, In-Store Promotions, Circulars Are Most Effective Tools To Reach Women |
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Issue Date: 04/01/2010 Page: 5 |
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JCPenney Finds Love With Cindy Crawford |
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Issue Date: 06/01/2010 Page: 7 |
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Private Labels Draw Women To Shop Regularly, Spend More — If They Can Remember Which Stores Carry Them |
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Issue Date: 02/01/2010 Page: 1 |
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Retailers Rely On Known Names To Bring In Customers, But Few Women Know Which Store Sells Which Brand |
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Issue Date: 05/01/2010 Page: 1 |
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Women Are More Forgiving Of Brands\' Marketing |
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Issue Date: 06/01/2010 Page: 3 |
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Women Flock To Private Grocery Brands, Yet Remain Unsure Which Retailer Sells Which Brands |
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Issue Date: 03/01/2010 Page: 5 |
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Celebrities
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Billy Joel’s Daughter Is Shampoo Spokesperson |
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Issue Date: 07/01/2010 Page: 4 |
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Clothing/Accessories
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Brands, Logos More Important Than Ever To Fashion Purchases, Say Shoppers |
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Issue Date: 07/01/2010 Page: 6 |
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Drawers In The Drawer? Women 19, Men 16 |
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Issue Date: 06/01/2010 Page: 6 |
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L.e.i. Denim Brand Seeks Spokesmodel |
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Issue Date: 04/01/2010 Page: 4 |
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Shoes Make The Work Wardrobe |
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Issue Date: 02/01/2010 Page: 3 |
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Sports Leagues Roll Out Branded Merchandise For its Female Fans |
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Issue Date: 08/01/2010 Page: 5 |
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Steve Madden Extends Reach Through Deals For Apparel, Shoes |
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Issue Date: 02/01/2010 Page: 5 |
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The Fashion Imperative: For Black Women, It’s About Standing Out |
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Issue Date: 04/01/2010 Page: 2 |
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Women Take The Wrinkles Out Of Work Wear |
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Issue Date: 01/01/2010 Page: 8 |
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Consumer Packaged Goods
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Clorox Sponsors Disney Website |
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Issue Date: 02/01/2010 Page: 4 |
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P&G Promotion Offers Shoppers A Spanish Grandparent Doll |
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Issue Date: 02/01/2010 Page: 4 |
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Consumer Spending & Attitudes
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And Baby Makes Green: Motherhood Ignites Women’s Eco-Consciousness |
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Issue Date: 04/01/2010 Page: 8 |
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Baby Boomer Women Shop Online To Avoid Rude Store Staff |
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Issue Date: 07/01/2010 Page: 3 |
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Brides Spent Average $29,000 For 2009 Wedding |
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Issue Date: 05/01/2010 Page: 8 |
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Editor’s Note: Of Time And Peanut Butter |
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Issue Date: 05/01/2010 Page: 2 |
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For Private Brands, In-Store Promotions, Circulars Are Most Effective Tools To Reach Women |
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Issue Date: 04/01/2010 Page: 5 |
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Frugal Moms Keep Tighter Grip On Purse Strings Than Dads At Grocery Store |
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Issue Date: 01/01/2010 Page: 6 |
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Hispanic Women More Likely Than Non-Hispanic Women To Bump Up Spending Levels In Next Three Months |
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Issue Date: 06/01/2010 Page: 6 |
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Inside The Minds Of Teen Girls |
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Issue Date: 06/01/2010 Page: 8 |
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Key Drivers Influencing Mom Buys |
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Issue Date: 08/01/2010 Page: 2 |
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Moms Will Cut Back To Give Kids A Vacation |
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Issue Date: 05/01/2010 Page: 6 |
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Painted Ladies: What Makeup Women Wear Each Day, Fall Trends, And Their Current Purchasing Habits |
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Issue Date: 08/01/2010 Page: 1 |
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Post-Recession Consumers Display New Habits In Spending Behavior |
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Issue Date: 02/01/2010 Page: 6 |
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Private Label Or Brand Name? Not Much Difference, So Say Shoppers |
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Issue Date: 05/01/2010 Page: 5 |
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Product Samples, Shelf Coupons Catch Mom’s Attention Better Than Pump, Check-Out Ads |
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Issue Date: 04/01/2010 Page: 6 |
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Single Women Spend $25,928 A Year |
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Issue Date: 06/01/2010 Page: 3 |
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What Do Moms Want? A Closer Look At Millennial And Gen X Parenting |
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Issue Date: 04/01/2010 Page: 1 |
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Why Women Buy The Brands They Do |
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Issue Date: 01/01/2010 Page: 7 |
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Women’s Apparel Spending To Hold Steady This Year |
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Issue Date: 05/01/2010 Page: 3 |
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Women Flock To Private Grocery Brands, Yet Remain Unsure Which Retailer Sells Which Brands |
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Issue Date: 03/01/2010 Page: 5 |
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Women Shop Online, Search For Deals |
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Issue Date: 06/01/2010 Page: 8 |
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Women Spend Eight Years Of Lives Shopping |
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Issue Date: 07/01/2010 Page: 8 |
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Younger Women Trust Peers, Older Women Rely On The Internet To Learn About Products |
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Issue Date: 03/01/2010 Page: 8 |
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Contests/Sweepstakes
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Daily Candy Will Award Dream Wedding To Contest Winner |
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Issue Date: 04/01/2010 Page: 4 |
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I Can’t Believe It’s Not Butter Uses Singing Contest In New Campaign |
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Issue Date: 03/01/2010 Page: 4 |
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Knorr Seeks Rice Recipes From Hispanic Moms |
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Issue Date: 07/01/2010 Page: 4 |
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Kraft Will Award Prize-Winning Town With Block-Party Concert |
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Issue Date: 05/01/2010 Page: 4 |
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Valpak Ventures Into Augmented Reality |
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Issue Date: 06/01/2010 Page: 4 |
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Whirlpool Awards Prizes In Online Cooking Contest |
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Issue Date: 06/01/2010 Page: 4 |
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Demographics
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As Traditional Gender Roles Shift, Women Outpace Husbands In Education, Home |
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Issue Date: 07/01/2010 Page: 6 |
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Boomer Women Live In Crowded Homes |
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Issue Date: 06/01/2010 Page: 8 |
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Census Statistics: Latest Data On Single And Stay-At-Home Moms In America |
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Issue Date: 01/01/2010 Page: 8 |
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Editor’s Note: Mixed Messages |
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Issue Date: 08/01/2010 Page: 2 |
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Diet/Weight Loss
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Women’s Dieting Tied To Relationships |
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Issue Date: 03/01/2010 Page: 8 |
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Domestics
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Teen Vogue Brings Out Licensed Bedding And Décor |
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Issue Date: 05/01/2010 Page: 4 |
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Education
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PTA Reaches Out To Urban Families |
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Issue Date: 06/01/2010 Page: 5 |
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Entertainment
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CBS Films Backs ‘Beastly’ For Teens |
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Issue Date: 05/01/2010 Page: 5 |
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Essence Model Search Seeks Diversity |
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Issue Date: 05/01/2010 Page: 4 |
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Hit Entertainment Adds Augmented Reality To Preschool Girls Site |
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Issue Date: 06/01/2010 Page: 3 |
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Shoe Retailer Becomes Miss American Sponsor |
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Issue Date: 02/01/2010 Page: 4 |
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Valpak Ventures Into Augmented Reality |
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Issue Date: 06/01/2010 Page: 4 |
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Women More Apt Than Men To Vote For Idol |
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Issue Date: 05/01/2010 Page: 8 |
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Women Overlooked Both In Front Of And Behind Feature Films |
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Issue Date: 07/01/2010 Page: 6 |
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Women Want To Star In Romantic Comedies, Men Prefer Shoot ‘Em Ups With Clint |
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Issue Date: 03/01/2010 Page: 8 |
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Environment
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And Baby Makes Green: Motherhood Ignites Women’s Eco-Consciousness |
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Issue Date: 04/01/2010 Page: 8 |
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CoverGirl Supports Clean Water Campaign |
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Issue Date: 03/01/2010 Page: 4 |
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Green Claims Get Scrutinized |
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Issue Date: 01/01/2010 Page: 5 |
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Non-Profit Focuses On Women To Spur Campaign For Change To Environmentally Friendly Bulbs |
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Issue Date: 01/01/2010 Page: 3 |
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Exercise/Fitness
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My Gym Enterprises Introduces Play Sessions |
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Issue Date: 04/01/2010 Page: 4 |
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Women Prefer To Sweat It Out Solo |
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Issue Date: 07/01/2010 Page: 8 |
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Family
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Black Mothers Look Askance At Black Fathers’ Undeveloped Parenting Skills |
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Issue Date: 03/01/2010 Page: 6 |
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Editor’s Note: Til Death Do Us Part? |
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Issue Date: 03/01/2010 Page: 2 |
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Men And Women Share Chores, But Women Less Likely To Handle Finances |
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Issue Date: 08/01/2010 Page: 7 |
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Mom’s Nite Out Event Seeks Sponsors |
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Issue Date: 03/01/2010 Page: 4 |
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Mom Is Boss, Dad Is Fun Guy |
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Issue Date: 03/01/2010 Page: 8 |
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Questions & Answers: NurtureShock Author Ashley Merryman On Why Parents Need To Withhold Praise; What Bridges, Airports, And Preschoolers Have In Common; And Obtaining Diversity In Schools |
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Issue Date: 03/01/2010 Page: 3 |
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The Family That Eats Together Watches TV Together At The Dinner Table |
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Issue Date: 03/01/2010 Page: 6 |
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Women Vs. Men: Changing Realities |
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Issue Date: 01/01/2010 Page: 8 |
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Fashion
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Essence Model Search Seeks Diversity |
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Issue Date: 05/01/2010 Page: 4 |
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JCPenney To Style Pages Of People StyleWatch |
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Issue Date: 07/01/2010 Page: 3 |
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Macy’s Presents Fashionably Attired Mannequins From Head To Toe |
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Issue Date: 05/01/2010 Page: 3 |
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Teen Girls Look To Lady Gaga, Paris, Gisele As Style Guides |
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Issue Date: 08/01/2010 Page: 3 |
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Fashion/Art/Design
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Looking Ahead To 2010: Women Will Tweet, Not Blog, And Advertisers Will Court Women Baby Boomers |
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Issue Date: 01/01/2010 Page: 1 |
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Film
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CBS Films Backs ‘Beastly’ For Teens |
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Issue Date: 05/01/2010 Page: 5 |
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OPI Introduces Alice In Wonderland-Themed Nail Colors |
| |
Issue Date: 03/01/2010 Page: 4 |
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|
|
Skyy Vodka And Sex & The City 2 Form Promotional Partnership |
| |
Issue Date: 05/01/2010 Page: 4 |
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|
Women Overlooked Both In Front Of And Behind Feature Films |
| |
Issue Date: 07/01/2010 Page: 6 |
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Finance
|
Fast Fact: Health, Self-Sufficiency, Financial Security Top Women’s Priorities |
| |
Issue Date: 01/01/2010 Page: 1 |
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Women Are More Active In Financial Matters After Recession |
| |
Issue Date: 08/01/2010 Page: 6 |
|
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Food/Beverages
|
Campbell Soup Redesigns, Gets Local |
| |
Issue Date: 05/01/2010 Page: 5 |
|
|
|
I Can’t Believe It’s Not Butter Uses Singing Contest In New Campaign |
| |
Issue Date: 03/01/2010 Page: 4 |
|
|
|
iVillage Microsite Gives Busy Women Recipes |
| |
Issue Date: 01/01/2010 Page: 4 |
|
|
|
Knorr Seeks Rice Recipes From Hispanic Moms |
| |
Issue Date: 07/01/2010 Page: 4 |
|
|
|
Kraft Will Award Prize-Winning Town With Block-Party Concert |
| |
Issue Date: 05/01/2010 Page: 4 |
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|
Mom’s Take On Sugar Sweeteners |
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Issue Date: 01/01/2010 Page: 6 |
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|
One In Three Women Redeem Online Grocery Coupons |
| |
Issue Date: 07/01/2010 Page: 3 |
|
|
|
Private Label Or Brand Name? Not Much Difference, So Say Shoppers |
| |
Issue Date: 05/01/2010 Page: 5 |
|
|
|
Ragu Focuses On Customization |
| |
Issue Date: 06/01/2010 Page: 5 |
|
|
|
Skyy Vodka And Sex & The City 2 Form Promotional Partnership |
| |
Issue Date: 05/01/2010 Page: 4 |
|
|
|
Stouffer’s Uses Children’s Book To Promote Family Dinners |
| |
Issue Date: 07/01/2010 Page: 4 |
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|
|
The Family That Eats Together Watches TV Together At The Dinner Table |
| |
Issue Date: 03/01/2010 Page: 6 |
|
|
|
Whirlpool Awards Prizes In Online Cooking Contest |
| |
Issue Date: 06/01/2010 Page: 4 |
|
|
|
Women Flock To Private Grocery Brands, Yet Remain Unsure Which Retailer Sells Which Brands |
| |
Issue Date: 03/01/2010 Page: 5 |
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|
Government
|
FTC Explains Its 2010 Focus, Including Regulating Mom Bloggers |
| |
Issue Date: 02/01/2010 Page: 3 |
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|
|
Green Claims Get Scrutinized |
| |
Issue Date: 01/01/2010 Page: 5 |
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|
Greeting Cards
|
Hallmark Sponsors Lifetime Series Marathon |
| |
Issue Date: 02/01/2010 Page: 4 |
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|
Health/Beauty Aids
|
Avon To Introduce Fergie-Branded Fragrance |
| |
Issue Date: 01/01/2010 Page: 4 |
|
|
|
Billy Joel’s Daughter Is Shampoo Spokesperson |
| |
Issue Date: 07/01/2010 Page: 4 |
|
|
|
CoverGirl Supports Clean Water Campaign |
| |
Issue Date: 03/01/2010 Page: 4 |
|
|
|
Degree Women’s Natureffects And R&B Singer In Cross-Promotion |
| |
Issue Date: 06/01/2010 Page: 4 |
|
|
|
Editor’s Note: Mixed Messages |
| |
Issue Date: 08/01/2010 Page: 2 |
|
|
|
Essence Introduces Hair Help |
| |
Issue Date: 08/01/2010 Page: 5 |
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|
|
Expertise, Value Are The Top Reasons Women Choose Hair Salons |
| |
Issue Date: 08/01/2010 Page: 6 |
|
|
|
Fast Fact: Health, Self-Sufficiency, Financial Security Top Women’s Priorities |
| |
Issue Date: 01/01/2010 Page: 1 |
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|
|
Given The Dalai Lama’s Blessing, Sibu Beauty Suddenly Surges |
| |
Issue Date: 01/01/2010 Page: 3 |
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I Feel Pretty, Oh So Pretty (31); Devil Wears Prada (39); Got Satisfaction (45) |
| |
Issue Date: 06/01/2010 Page: 6 |
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|
|
Kao Brands Campaign Supports New Products For Blondes |
| |
Issue Date: 06/01/2010 Page: 4 |
|
|
|
OPI Introduces Alice In Wonderland-Themed Nail Colors |
| |
Issue Date: 03/01/2010 Page: 4 |
|
|
|
Painted Ladies: What Makeup Women Wear Each Day, Fall Trends, And Their Current Purchasing Habits |
| |
Issue Date: 08/01/2010 Page: 1 |
|
|
|
Pop Group Promotes Flirt! Cosmetics |
| |
Issue Date: 04/01/2010 Page: 4 |
|
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|
They Come From Beyond: Gamma Women Offer Different Perspective On Beauty |
| |
Issue Date: 04/01/2010 Page: 6 |
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|
|
Work Bumps Romance In Looks Department |
| |
Issue Date: 07/01/2010 Page: 8 |
|
|
Health/Treatment
|
Molina Healthcare And Todobebe Promote Health Education |
| |
Issue Date: 01/01/2010 Page: 4 |
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|
|
Online Trumps Mom For Routine Health Concerns |
| |
Issue Date: 06/01/2010 Page: 3 |
|
|
|
Powerful Potions: Hispanic Women And Men Use Herbal Remedies |
| |
Issue Date: 08/01/2010 Page: 8 |
|
|
|
Women Are Under More Stress Than Men |
| |
Issue Date: 02/01/2010 Page: 8 |
|
|
|
Women’s Dieting Tied To Relationships |
| |
Issue Date: 03/01/2010 Page: 8 |
|
|
Home/Housing
|
Nick Introduces Kid Furniture |
| |
Issue Date: 08/01/2010 Page: 5 |
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|
Human Behavior
|
Editor’s Note: No Regrets |
| |
Issue Date: 01/01/2010 Page: 2 |
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|
|
Fast Fact: One In Three Women See Ghosts |
| |
Issue Date: 03/01/2010 Page: 1 |
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|
|
For Women, The Future Is In The Stars |
| |
Issue Date: 03/01/2010 Page: 7 |
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|
|
In Money Lurks A Green-Eyed Monster |
| |
Issue Date: 04/01/2010 Page: 8 |
|
|
|
Mom Is Boss, Dad Is Fun Guy |
| |
Issue Date: 03/01/2010 Page: 8 |
|
|
|
Questions & Answers: NurtureShock Author Ashley Merryman On Why Parents Need To Withhold Praise; What Bridges, Airports, And Preschoolers Have In Common; And Obtaining Diversity In Schools |
| |
Issue Date: 03/01/2010 Page: 3 |
|
|
|
Spare The Rod: Spanking May Lower Kids’ IQ |
| |
Issue Date: 01/01/2010 Page: 6 |
|
|
|
What Do Moms Want? A Closer Look At Millennial And Gen X Parenting |
| |
Issue Date: 04/01/2010 Page: 1 |
|
|
|
Women Dream Of Jeopardy, Men Fantasize About Star Trek |
| |
Issue Date: 05/01/2010 Page: 6 |
|
|
|
Women Want To Star In Romantic Comedies, Men Prefer Shoot ‘Em Ups With Clint |
| |
Issue Date: 03/01/2010 Page: 8 |
|
|
|
Work Bumps Romance In Looks Department |
| |
Issue Date: 07/01/2010 Page: 8 |
|
|
Infant Products
|
Boppy Company Makes Donations Through Magazine Campaign |
| |
Issue Date: 08/01/2010 Page: 4 |
|
|
Licensing
|
Attention Shoppers! Target Designer Exclusives Move In, Out Like That |
| |
Issue Date: 07/01/2010 Page: 3 |
|
|
|
CBS Films Backs ‘Beastly’ For Teens |
| |
Issue Date: 05/01/2010 Page: 5 |
|
|
|
JCPenney Finds Love With Cindy Crawford |
| |
Issue Date: 06/01/2010 Page: 7 |
|
|
|
Retailers Rely On Known Names To Bring In Customers, But Few Women Know Which Store Sells Which Brand |
| |
Issue Date: 05/01/2010 Page: 1 |
|
|
|
Sports Leagues Roll Out Branded Merchandise For its Female Fans |
| |
Issue Date: 08/01/2010 Page: 5 |
|
|
|
Steve Madden Extends Reach Through Deals For Apparel, Shoes |
| |
Issue Date: 02/01/2010 Page: 5 |
|
|
|
Teen Vogue Brings Out Licensed Bedding And Décor |
| |
Issue Date: 05/01/2010 Page: 4 |
|
|
|
Women Flock To Private Grocery Brands, Yet Remain Unsure Which Retailer Sells Which Brands |
| |
Issue Date: 03/01/2010 Page: 5 |
|
|
Live Entertainment
|
Kraft Will Award Prize-Winning Town With Block-Party Concert |
| |
Issue Date: 05/01/2010 Page: 4 |
|
|
|
More Magazine Partners With Lilith Fair |
| |
Issue Date: 08/01/2010 Page: 4 |
|
|
|
Primary Wave Seeks Sponsors For Summer Camp Tour |
| |
Issue Date: 05/01/2010 Page: 4 |
|
|
Marketing
|
Campbell Soup Redesigns, Gets Local |
| |
Issue Date: 05/01/2010 Page: 5 |
|
|
|
Case Studies: How Three Companies Handle Promotions, Communications When Things Don’t Go According To Plan |
| |
Issue Date: 07/01/2010 Page: 1 |
|
|
|
Cause-Oriented Marketing And Its Trigger Points For Women |
| |
Issue Date: 01/01/2010 Page: 5 |
|
|
|
Valpak Ventures Into Augmented Reality |
| |
Issue Date: 06/01/2010 Page: 4 |
|
|
|
Women Are More Forgiving Of Brands\' Marketing |
| |
Issue Date: 06/01/2010 Page: 3 |
|
|
Mass Media
|
Women, Men Differ On Ways To Follow Sports |
| |
Issue Date: 02/01/2010 Page: 8 |
|
|
Mature Market
|
Boomer Women Live In Crowded Homes |
| |
Issue Date: 06/01/2010 Page: 8 |
|
|
|
Looking Ahead To 2010: Women Will Tweet, Not Blog, And Advertisers Will Court Women Baby Boomers |
| |
Issue Date: 01/01/2010 Page: 1 |
|
|
Men
|
Black Mothers Look Askance At Black Fathers’ Undeveloped Parenting Skills |
| |
Issue Date: 03/01/2010 Page: 6 |
|
|
Minorities
|
Black Mothers Look Askance At Black Fathers’ Undeveloped Parenting Skills |
| |
Issue Date: 03/01/2010 Page: 6 |
|
|
|
Census Statistics: Latest Data On Single And Stay-At-Home Moms In America |
| |
Issue Date: 01/01/2010 Page: 8 |
|
|
|
Essence Introduces Hair Help |
| |
Issue Date: 08/01/2010 Page: 5 |
|
|
|
Essence Model Search Seeks Diversity |
| |
Issue Date: 05/01/2010 Page: 4 |
|
|
|
Hispanic Brides Get Own Website |
| |
Issue Date: 02/01/2010 Page: 5 |
|
|
|
Hispanic Women More Likely Than Non-Hispanic Women To Bump Up Spending Levels In Next Three Months |
| |
Issue Date: 06/01/2010 Page: 6 |
|
|
|
New Discovery Network Targets Hispanic Moms And Kids |
| |
Issue Date: 07/01/2010 Page: 4 |
|
|
|
Powerful Potions: Hispanic Women And Men Use Herbal Remedies |
| |
Issue Date: 08/01/2010 Page: 8 |
|
|
|
The Fashion Imperative: For Black Women, It’s About Standing Out |
| |
Issue Date: 04/01/2010 Page: 2 |
|
|
Music
|
Online Promotions Help Boost Album |
| |
Issue Date: 06/01/2010 Page: 4 |
|
|
|
Wet Seal Cross-Promotion Features Kristiia DeBarge |
| |
Issue Date: 01/01/2010 Page: 4 |
|
|
Nonprofit
|
Coalition Provides Information To Expectant Mothers |
| |
Issue Date: 04/01/2010 Page: 4 |
|
|
Online
|
A Third Of Moms Play Games On Facebook |
| |
Issue Date: 04/01/2010 Page: 6 |
|
|
|
Brides Register At Bed, Bath & Beyond |
| |
Issue Date: 02/01/2010 Page: 6 |
|
|
|
Burst Media Creates New Division For Mom Ads |
| |
Issue Date: 08/01/2010 Page: 4 |
|
|
|
Clorox Sponsors Disney Website |
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Issue Date: 02/01/2010 Page: 4 |
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Daily Candy Will Award Dream Wedding To Contest Winner |
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Issue Date: 04/01/2010 Page: 4 |
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Dead Heat: Men, Women, Broadband At Home |
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Issue Date: 05/01/2010 Page: 8 |
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Delivery Agent Purchases Luxury Sample Site |
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Issue Date: 08/01/2010 Page: 4 |
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FTC Explains Its 2010 Focus, Including Regulating Mom Bloggers |
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Issue Date: 02/01/2010 Page: 3 |
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Hispanic Brides Get Own Website |
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Issue Date: 02/01/2010 Page: 5 |
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Hit Entertainment Adds Augmented Reality To Preschool Girls Site |
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Issue Date: 06/01/2010 Page: 3 |
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It Is Possible To Monetize Online Content, Says Gannett |
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Issue Date: 06/01/2010 Page: 5 |
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iVillage Microsite Gives Busy Women Recipes |
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Issue Date: 01/01/2010 Page: 4 |
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Mom As Influencers Both On- And Offline |
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Issue Date: 02/01/2010 Page: 8 |
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One In Three Women Redeem Online Grocery Coupons |
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Issue Date: 07/01/2010 Page: 3 |
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Online And Connected: Women Are Leaders On Social Media, Blogs |
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Issue Date: 07/01/2010 Page: 5 |
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Online Promotions Help Boost Album |
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Issue Date: 06/01/2010 Page: 4 |
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Online Trumps Mom For Routine Health Concerns |
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Issue Date: 06/01/2010 Page: 3 |
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The Knot Launches The ‘Future’ Of Gift Registries |
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Issue Date: 08/01/2010 Page: 5 |
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Two In Three Women Shop Online |
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Issue Date: 04/01/2010 Page: 8 |
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Whirlpool Awards Prizes In Online Cooking Contest |
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Issue Date: 06/01/2010 Page: 4 |
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Women Aged 18-49 Look To Gen Y For Trends |
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Issue Date: 02/01/2010 Page: 6 |
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WorkItMom.com Is Most Influential Mom Site |
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Issue Date: 08/01/2010 Page: 8 |
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Opinion
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Editor’s Note: Everything I Need To Know I Learned From My Mother |
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Issue Date: 04/01/2010 Page: 2 |
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Editor’s Note: Til Death Do Us Part? |
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Issue Date: 03/01/2010 Page: 2 |
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Women Say Quality, Authenticity, Image Define Luxury Brands |
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Issue Date: 08/01/2010 Page: 8 |
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Personnel
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[MTW] Marketers On The Move |
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Issue Date: 03/01/2010 Page: 7 |
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[MTW] Marketers On The Move |
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Issue Date: 05/01/2010 Page: 7 |
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[MTW] Marketers On The Move |
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Issue Date: 06/01/2010 Page: 7 |
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[MTW] Marketers On The Move |
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Issue Date: 07/01/2010 Page: 7 |
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[MTW] Marketers On The Move |
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Issue Date: 08/01/2010 Page: 7 |
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Philanthropy
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Boppy Company Makes Donations Through Magazine Campaign |
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Issue Date: 08/01/2010 Page: 4 |
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Bugaboo Introduces Charity-Affiliated Line |
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Issue Date: 02/01/2010 Page: 4 |
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Cause-Oriented Marketing And Its Trigger Points For Women |
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Issue Date: 01/01/2010 Page: 5 |
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Non-Profit Focuses On Women To Spur Campaign For Change To Environmentally Friendly Bulbs |
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Issue Date: 01/01/2010 Page: 3 |
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Print Media
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Ladies Home Journal Honors Good Deeds With ‘Do Good’ Stamp |
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Issue Date: 02/01/2010 Page: 5 |
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W Magazine Plans Shoppable Issue |
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Issue Date: 01/01/2010 Page: 4 |
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Products
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Bugaboo Introduces Charity-Affiliated Line |
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Issue Date: 02/01/2010 Page: 4 |
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Color Only Works On Non-Counter Appliances |
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Issue Date: 06/01/2010 Page: 5 |
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Public Service
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Teen Vogue Brings Out Licensed Bedding And Décor |
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Issue Date: 05/01/2010 Page: 4 |
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Publishing
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Boppy Company Makes Donations Through Magazine Campaign |
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Issue Date: 08/01/2010 Page: 4 |
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Essence Introduces Hair Help |
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Issue Date: 08/01/2010 Page: 5 |
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Ladies’ Home Journal Teams Up With Game Show Network |
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Issue Date: 07/01/2010 Page: 4 |
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More Magazine Partners With Lilith Fair |
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Issue Date: 08/01/2010 Page: 4 |
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Relationships
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He Wore A Budweiser Hat To The Wedding? Really? |
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Issue Date: 07/01/2010 Page: 7 |
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Retail/Promotion
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Baby Boomer Women Shop Online To Avoid Rude Store Staff |
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Issue Date: 07/01/2010 Page: 3 |
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Kohl’s To Sponsor OWN’s Search For TV Host |
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Issue Date: 08/01/2010 Page: 4 |
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P&G Promotion Offers Shoppers A Spanish Grandparent Doll |
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Issue Date: 02/01/2010 Page: 4 |
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Product Samples, Shelf Coupons Catch Mom’s Attention Better Than Pump, Check-Out Ads |
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Issue Date: 04/01/2010 Page: 6 |
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Shoe Retailer Becomes Miss American Sponsor |
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Issue Date: 02/01/2010 Page: 4 |
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Wet Seal Cross-Promotion Features Kristiia DeBarge |
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Issue Date: 01/01/2010 Page: 4 |
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Retail/Service Sector
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Attention Shoppers! Target Designer Exclusives Move In, Out Like That |
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Issue Date: 07/01/2010 Page: 3 |
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Brides Register At Bed, Bath & Beyond |
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Issue Date: 02/01/2010 Page: 6 |
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Clean Bathrooms Are Big Key To Convenience Store’s Success |
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Issue Date: 01/01/2010 Page: 3 |
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JCPenney Finds Love With Cindy Crawford |
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Issue Date: 06/01/2010 Page: 7 |
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JCPenney Pushes Trendy Fashion |
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Issue Date: 05/01/2010 Page: 3 |
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JCPenney To Style Pages Of People StyleWatch |
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Issue Date: 07/01/2010 Page: 3 |
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Macy’s Presents Fashionably Attired Mannequins From Head To Toe |
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Issue Date: 05/01/2010 Page: 3 |
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Private Labels Draw Women To Shop Regularly, Spend More — If They Can Remember Which Stores Carry Them |
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Issue Date: 02/01/2010 Page: 1 |
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Retailers Rely On Known Names To Bring In Customers, But Few Women Know Which Store Sells Which Brand |
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Issue Date: 05/01/2010 Page: 1 |
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The Knot Launches The ‘Future’ Of Gift Registries |
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Issue Date: 08/01/2010 Page: 5 |
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Social Networking
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Looking Ahead To 2010: Women Will Tweet, Not Blog, And Advertisers Will Court Women Baby Boomers |
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Issue Date: 01/01/2010 Page: 1 |
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Online And Connected: Women Are Leaders On Social Media, Blogs |
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Issue Date: 07/01/2010 Page: 5 |
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Social Media Moms: The Most Effective Ways For Marketers To Reach This Tech-Savvy Group |
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Issue Date: 03/01/2010 Page: 1 |
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Women Social Network Gamers Present Engagement Opportunities |
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Issue Date: 06/01/2010 Page: 8 |
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Sponsorship
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Clorox Sponsors Disney Website |
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Issue Date: 02/01/2010 Page: 4 |
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Hallmark Sponsors Lifetime Series Marathon |
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Issue Date: 02/01/2010 Page: 4 |
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Kohl’s To Sponsor OWN’s Search For TV Host |
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Issue Date: 08/01/2010 Page: 4 |
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Mom’s Nite Out Event Seeks Sponsors |
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Issue Date: 03/01/2010 Page: 4 |
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More Magazine Partners With Lilith Fair |
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Issue Date: 08/01/2010 Page: 4 |
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Primary Wave Seeks Sponsors For Summer Camp Tour |
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Issue Date: 05/01/2010 Page: 4 |
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Sports
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Sports Leagues Roll Out Branded Merchandise For its Female Fans |
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Issue Date: 08/01/2010 Page: 5 |
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Who’s Got Game? Women’s Involvement With Athletics And Youth Sports Leagues Moves Beyond Just Carpooling |
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Issue Date: 06/01/2010 Page: 1 |
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Women, Men Differ On Ways To Follow Sports |
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Issue Date: 02/01/2010 Page: 8 |
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Technology
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Cell, Blackberry, And Desktop Computer Are More Female Than Male Accoutrements |
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Issue Date: 05/01/2010 Page: 7 |
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Social Media Moms: The Most Effective Ways For Marketers To Reach This Tech-Savvy Group |
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Issue Date: 03/01/2010 Page: 1 |
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Telecommunications
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Boys Outpace Girls In Cell Ownership |
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Issue Date: 03/01/2010 Page: 6 |
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Women More Apt Than Men To Vote For Idol |
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Issue Date: 05/01/2010 Page: 8 |
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Television
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Hallmark Sponsors Lifetime Series Marathon |
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Issue Date: 02/01/2010 Page: 4 |
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Kohl’s To Sponsor OWN’s Search For TV Host |
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Issue Date: 08/01/2010 Page: 4 |
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|
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Ladies’ Home Journal Teams Up With Game Show Network |
| |
Issue Date: 07/01/2010 Page: 4 |
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New Discovery Network Targets Hispanic Moms And Kids |
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Issue Date: 07/01/2010 Page: 4 |
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Women More Apt Than Men To Vote For Idol |
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Issue Date: 05/01/2010 Page: 8 |
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Toys/Games
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Editor’s Note: Don’t Forget The Boys |
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Issue Date: 06/01/2010 Page: 2 |
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P&G Promotion Offers Shoppers A Spanish Grandparent Doll |
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Issue Date: 02/01/2010 Page: 4 |
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Travel/Tourism
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Moms Will Cut Back To Give Kids A Vacation |
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Issue Date: 05/01/2010 Page: 6 |
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Videogames/Mobile Games
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A Third Of Moms Play Games On Facebook |
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Issue Date: 04/01/2010 Page: 6 |
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Beyonces Helps Nintendo Promote Fashion Videogame |
| |
Issue Date: 03/01/2010 Page: 4 |
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Women Social Network Gamers Present Engagement Opportunities |
| |
Issue Date: 06/01/2010 Page: 8 |
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Women
|
For Women, The Future Is In The Stars |
| |
Issue Date: 03/01/2010 Page: 7 |
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Workforce/Employment
|
Shoes Make The Work Wardrobe |
| |
Issue Date: 02/01/2010 Page: 3 |
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Youth
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Inside The Minds Of Teen Girls |
| |
Issue Date: 06/01/2010 Page: 8 |
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Nick Introduces Kid Furniture |
| |
Issue Date: 08/01/2010 Page: 5 |
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Teen Girls Look To Lady Gaga, Paris, Gisele As Style Guides |
| |
Issue Date: 08/01/2010 Page: 3 |
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When Considering Technology Purchases, Most Women Rely On Their Own Counsel |
| |
Issue Date: 05/01/2010 Page: 6 |
