Youth Trends & Data
With kids' interests changing as fast as they surf channels, capturing the attention of today's tweens, teens and college students requires fresh perspectives. Gain an understanding of what draws their attention and what motivates them to spend.
Newsletter
   
Youth Markets Alert. With Youth Markets Alert you'll discover the most effective ways to reach pre-schoolers (and their parents and grandparents), tweens, teens and college kids.
Featured Product
   
Teen Spending And Influence. Understand the buying habits and attitudes of today's teens who wield more than $200 billion in purchasing power.
Research Reports
   
How Tweens & Teens Use Social Media. Find out how tweens, teens, and young adults interact with social media, and what brands are doing to intercept their fragmented attention.
Teen Media Use. Analyzes research from 27 primary sources to provide you with the ultimate guide to which media teens rely on, how they use those media, and how media influence their spending and behavior.
Tween Sensibility, Spending And Influence. Drawing on EPM's expertise covering the youth, entertainment and licensing markets, this in-depth report demystifies the buying habits and attitudes of this influential consumer group in a clear, convenient and comprehensive reference source.
Marketing to Teens and Tweens. Drawing on EPM's expertise covering the youth, entertainment and licensing markets, this in-depth report demystifies the buying habits and attitudes of this influential consumer group in a clear, convenient and comprehensive reference source.
Social Networking, Video Sharing, Text Messaging & Wireless Promotions Report: How To Build Awareness, Traffic, Brand Identity & Sales. Social Networking, Video Sharing, Text Messaging & Wireless Promotions Report reveals when to monetize UGC; uncovers why some campaigns fail and others soar; explains how to use social networking to target specific communities, and more.
Research Alert Yearbook. Get vital, credible facts on consumer behavior, spending, and attitudes with Research Alert Yearbook. ALL-NEW 2010 Edition available now!
Fast facts to target your marketing messages with precision.
RA Datafile. Research on consumer behavior
MEM Datafile. Stats about Hispanic, Black and Asian Americans
YMA Datafile. Data about children, tweens & teens
EML Datafile. Profiles of entertainment & media use
MTW Datafile. Facts about women

TLL Daily Advisor. Licensing business news, data, and contacts

EPM Marketing Advisor. Trends to guide your advertising & promotions

Mayer On Marketing. Ira Mayer's insights on marketing

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