How Tweens & Teens Use Social Media

Turn teens and tweens into brand ambassadors to carry your company’s message in myriad unseen (and often impossible to measure) ways.

It costs little or nothing to set up a Facebook or Twitter account that can effectively reach tweens, teens, and young adults. Yet relatively few youth-oriented brands have done so. Some are so haphazard about social networking that they make it difficult to even find their sites – or don’t bother to maintain them, which is potentially even more damaging. Meanwhile others successfully promote their core business with innovative social networking programs.

EPM's new special report, How Tweens & Teens Use Social Media gives you both sides of the equation: How tweens, teens, and young adults interact with social media on the one hand, and what brands are doing to intercept their fragmented attention on the other.

Did you know that:

• 29% of Twitter users 18-24 years old use Twitter to follow their favorite companies. ¹
• 15-17 year old Internet users spend 19.9 hours a week online. ²
• 54% of 13-14 year olds have Facebook pages. ³

Learn how to develop compelling promotions that integrate social networks. See where you can “steal smart” from successful social media campaigns:

• Discover how you can foster community by examining how teen clothing retailer Wet Seal uses social networking to encourage teens to create, share, and purchase new outfits.
• Find out how you can successfully reposition your brand for tweens and teens by borrowing techniques Burger King uses on Facebook.
• Learn how to generate a dialog with your tween and teen customers when you see how Disney, Scholastic and others launch and extend multi-platform properties.

No single “correct” approach applies to every situation. That’s why How Tweens & Teens Use Social Media gives you hard data on what’s working along with examples of how brands are exploiting social media.

Published November 2009; 24 pages. $129 ($99 for subscribers to any EPM paid newsletter).

Share How Tweens & Teens Use Social Media throughout your company or agency with the multi-user edition; see pricing below.

¹ Participatory Marketing Network
² Horowitz Associates
³ Anderson Analytics