Marketing to Teens and Tweens

By Karen Raugust And The Editors Of Youth Markets Alert

Discover the hidden motivators that capture the attention of teens and tweens.

Marketing To Teens and Tweens reveals tips, tactics and techniques to help you reach today's 49 million 8-to-18-year olds.

You'll learn how to prepare, target and deliver your ads and promotions for maximum impact.

Plus, easy-to-read charts give you data to show where this fickle, elusive market is headed.

Case studies take you step-by-step through effective campaigns. Strategic insights identify the underlying lifestyle forces that drive teens and tweens. Dozens of practical examples demonstrate how to meld classic marketing strategies with cutting edge technology to magnify your selling power.

Result: A strategic survival guide for winning kids' trust, loyalty and $200 billion spending power.

Marketing To Teens and Tweens keeps you on top of this shifting, fast-moving and lucrative market.

Drawing on EPM's expertise covering the youth, entertainment and licensing markets, this in-depth report demystifies the buying habits and attitudes of this influential consumer group in a clear, convenient and comprehensive reference source.

Published April 2007, 141 pages with 90 tables, charts and graphs; $795 ($695 for subscribers to EPM print newsletters)