Tracking the Youth Market from Pre-School Through College

What's cool among America's youth changes as fast as those kids change the television channel. And capturing their attention is challenging at best.

With Youth Markets Alert you'll discover the most effective ways to reach pre-schoolers (and their parents and grandparents), tweens, teens and college kids.

Twice monthly, each issue provides a comprehensive look at the current trends in youth marketing, abstracts of key demographic and psychographic research, case studies of who's doing what, and scores of contacts so you can follow-up with sources and deal-makers.

Whether invoking the nag factor or testing the waters of adulthood, America's youth have enormous spending power of their own — and substantial influence on the buying decisions of their parents and siblings. Let Youth Markets Alert be your guide to success in this ever-changing market.

24 issues/year $447