Licensing Consumer Research Media & Entertainment Youth Women Store About Us Member Area

The Licensing Letter
Licensing & Merchandising
Research on Consumers
Research on Women
Licensing News Submissions
Licensing Sourcebook Listing
Partnership Marketing Listing
Webinars & Live Events
Manage Your Account
Download Order Form
TLL Daily Advisor
Home | Press Releases | BRIC Countries Register 23% Licensin . . .

BRIC Countries Register 23% Licensing Growth In 2010, Countering 2% Decline In Merchandise Sales Worldwide

Printer-Friendly Format

NEW YORK—June 13, 2011: Retail sales of licensed merchandise in the so-called BRIC countries — Brazil, Russia, India, and China — registered a stunning 22.7% increase from 2009 to 2010, according to The Licensing Letter, an independent trade publication. This compares to a 2.2% decline in retail sales of licensed merchandise worldwide, and a 4% drop in the U.S./Canada over the same period.

“Many territories saw their economies turn the corner and begin to come out of the worldwide recession, which helped drive sales of licensed merchandise,” says Ira Mayer, Publisher of The Licensing Letter. “As a result, the 2.2% drop worldwide in 2010 was a significant improvement over the 10.8% decrease in global retail sales that occurred in 2009 compared to 2008.”

Global sales of licensed merchandise totaled $146.54 billion in 2010. The BRIC countries accounted for just shy of 5% of the total.

Licensed merchandise sales grew 19% in Brazil, 45% in Russia (from a very small base), 12% in India, and 25% in Greater China (driven primarily by increases on the mainland).

Much of Asia, Central and Eastern Europe, Latin America and the Middle East experienced year-on-year growth, but there continued to be declines in more mature licensing markets, including Japan (down 6%) and Western Europe (down almost 1%), as well as the U.S./Canada.

The performance of individual properties and products vary from these averages within each territory.

The Licensing Letter delivers retail sales data, analysis, news, and contact information to owners and representatives of intellectual property and manufacturers of consumer products based on those properties. The twice-monthly newsletter is published by EPM Communications, Inc.

Media contact: Ira Mayer, Publisher, The Licensing Letter at 1-917-951-0556 or imayer@epmcom.com.

Printer-Friendly Format
 Join Us
We invite you to join the private subscribers-only TLL community and discussion area. Click here to learn more.

E-Letter Sign Up
 EPM In the news
[TLLDA] LG Bows Berkus Appliances
By Marcy Magiera
LG Electronics USA at the Dwell on Design Los Angeles show opening Friday will bow the first products from its . . .
more >

[TLLDA] Tech companies, led by Apple, dominate world's most valuable brands
By Marcy Magiera
Top traditional consumer products brands--and popular licensed corporate trademarks . . .
more >

[TLLDA] The SURTEX Conference: 10 Things about the Current State of Art Design Licensing You Need to Know
By Glenn Demby
For those of you who couldn't make it to last week's SURTEX conference in NYC, here are . . .
more >

[TLLDA] Licensed Merchandise Grows at f.y.e. Chain
By Marcy Magiera
Entertainment licensed merchandise is playing a significant role in the turnaround of retailer . . .
more >

[TLLDA] MLB "Jersey Day" to Promote Fan Pride--and Jersey Sales
By Glenn Demby
Sports leagues are getting good at using events and "hot markets" to drive sales of licensed goods . . .
more >