epmcom.com
Licensing Consumer Research Media & Entertainment Youth Women Store About Us Member Area


The Licensing Letter
Licensing & Merchandising
Research on Consumers
Research on Women
Shopping/Spending
Technology
Teens/Tweens
Licensing News Submissions
Licensing Sourcebook Listing
Partnership Marketing Listing
Webinars & Live Events
Manage Your Account
Download Order Form
 FREE RESOURCES
TLL Daily Advisor
Home | Press Releases | BRIC Countries Register 23% Licensin . . .

BRIC Countries Register 23% Licensing Growth In 2010, Countering 2% Decline In Merchandise Sales Worldwide

Printer-Friendly Format

NEW YORK—June 13, 2011: Retail sales of licensed merchandise in the so-called BRIC countries — Brazil, Russia, India, and China — registered a stunning 22.7% increase from 2009 to 2010, according to The Licensing Letter, an independent trade publication. This compares to a 2.2% decline in retail sales of licensed merchandise worldwide, and a 4% drop in the U.S./Canada over the same period.

“Many territories saw their economies turn the corner and begin to come out of the worldwide recession, which helped drive sales of licensed merchandise,” says Ira Mayer, Publisher of The Licensing Letter. “As a result, the 2.2% drop worldwide in 2010 was a significant improvement over the 10.8% decrease in global retail sales that occurred in 2009 compared to 2008.”

Global sales of licensed merchandise totaled $146.54 billion in 2010. The BRIC countries accounted for just shy of 5% of the total.

Licensed merchandise sales grew 19% in Brazil, 45% in Russia (from a very small base), 12% in India, and 25% in Greater China (driven primarily by increases on the mainland).

Much of Asia, Central and Eastern Europe, Latin America and the Middle East experienced year-on-year growth, but there continued to be declines in more mature licensing markets, including Japan (down 6%) and Western Europe (down almost 1%), as well as the U.S./Canada.

The performance of individual properties and products vary from these averages within each territory.

The Licensing Letter delivers retail sales data, analysis, news, and contact information to owners and representatives of intellectual property and manufacturers of consumer products based on those properties. The twice-monthly newsletter is published by EPM Communications, Inc.

Media contact: Ira Mayer, Publisher, The Licensing Letter at 1-917-951-0556 or imayer@epmcom.com.




Printer-Friendly Format
 Join Us
We invite you to join the private subscribers-only TLL community and discussion area. Click here to learn more.

E-Letter Sign Up
 EPM In the news
[TLLDA] The Sweet Smell of Friday: Katy Perry, Nicki Minaj Launch New Perfumes
07-31-2015
By Marcy Magiera
Singer Katy Perry is in the news for more than her on-and-off relationship with . . .
more >

[TLLDA] Genius Builds Team for Llama Llama
07-30-2015
By Marcy Magiera
Genius Brands International is building its team for the 2016 multimedia launch of . . .
more >

[TLLDA] Burger King Grows With A.1. Brand
07-29-2015
By Marcy Magiera
Restaurant Brands International reported this week that its Burger King restaurants posted a . . .
more >

[TLLDA] Yoga Company Joins the Celebrity Beer Licensing Binge
07-28-2015
By Glenn Demby
Yoga and beer. It feels like a weird combination. But then again . . .
more >

[TLLDA] Entertainment Royalties Growing Faster, but Still Below Decade High
07-27-2015
By Marcy Magiera
Entertainment/character properties had the highest growth in average royalties in 2014 . . .
more >