epmcom.com
Licensing Consumer Research Media & Entertainment Youth Women Store About Us Member Area


The Licensing Letter
Licensing & Merchandising
Research on Consumers
Research on Women
Shopping/Spending
Technology
Teens/Tweens
Licensing News Submissions
Licensing Sourcebook Listing
Partnership Marketing Listing
Webinars & Live Events
Manage Your Account
Download Order Form
 FREE RESOURCES
TLL Daily Advisor
Home | Press Releases | Global Sales of Licensed Merchandise . . .

Global Sales of Licensed Merchandise Up 2.9% At Retail In 2011; Wide Variations by Territory, Property, and Category


Global Sales of Licensed Merchandise Up 2.9% At Retail In 2011; Wide Variations by Territory, Property, and Category

Printer-Friendly Format

NEW YORK: June 1, 2012-Retail sales of licensed merchandise worldwide totaled $150.80 billion in 2011, up 2.9% from $146.54 billion in 2010, according to The Licensing Letter, a trade publication. This gain marks a significant improvement from 2010, when retail sales declined 2.2% against 2009.

The U.S./Canada market drove the global increase in 2011, rising 5.2% to $93.37 billion. This reverses the trend of the past several years, when increases in global territories outpaced those in the U.S. and Canada (or, more often, the rate of decline in global territories was less than the decline for the U.S.).

"The so-called BRIC countries - Brazil, Russia, India, and China - continued to experience outstanding growth rates, albeit in most cases from relatively small bases of retail sales: Brazil was up 4.8%, Russia 34.7%, India 9.3%, and China 17.3%," says Ira Mayer, Publisher of The Licensing Letter.

These growth rates - while higher by far than for other territories in almost all cases - were somewhat lower than their increases over the last few years. This is particularly notable in Brazil, where the economy has slowed and challenges abound in terms of taxes, importation, IP registration, and other factors.

 Growth rates in other territories varied:

  • Western Europe and the UK saw a decline of 1.9%, due to maturing markets in the north and extreme economic challenges in the south. Exceptions include Germany/Austria/Switzerland and the Nordic countries, which have relatively strong economies, and Turkey, where many licensors report strong growth.
  • Central and Eastern Europe saw growth of 14%, driven primarily by Russia.
  • Asia saw growth of 2%, led by China and India, but tempered by a decline of more than 5% in the largest territory in the region, Japan.
  • Australia/New Zealand, affected by a slow economy, a mature licensing market, and retail consolidation, experienced a decline of 5.1%.
  • Latin America declined by .8%, with growth in Brazil slowing over the previous year, albeit still strong, and Mexico, down 5.3%.
  • The Middle East and Africa declined by 1.3%, with the most mature and largest market, South Africa, down 4.6%.

Licensing data for more than 40 countries is available in the seventh edition of  The Licensing Letter's "International Licensing: A Status Report" which is being released in two stages: Spreadsheets with key data by property type and product category in early June, with a full written report, including details of retail and media infrastructure, and relevant demographic, economic and political information as it impacts licensing, late this summer.

Contact: Ira Mayer, Publisher, The Licensing Letter; imayer@epmcom.com; 212-941-1633, ext. 27.

About The Licensing Letter

The Licensing Letter delivers retail sales data, news of deals, contact information, and trend analysis to owners of intellectual property, their agents, retailers, and the manufacturers who market licensed merchandise. The twice-monthly newsletter, as well as "International Licensing: A Status Report," are published by EPM Communications, Inc.





Printer-Friendly Format
 Join Us
We invite you to join the private subscribers-only TLL community and discussion area. Click here to learn more.

E-Letter Sign Up
 EPM In the news
[TLLDA] Licensed Merchandise Grows at f.y.e. Chain
05-21-2015
By Marcy Magiera
Entertainment licensed merchandise is playing a significant role in the turnaround of retailer . . .
more >

[TLLDA] MLB "Jersey Day" to Promote Fan Pride--and Jersey Sales
05-20-2015
By Glenn Demby
Sports leagues are getting good at using events and "hot markets" to drive sales of licensed goods . . .
more >

[TLLDA] Peppa Pig Looking Pretty as $1 Billion Property
05-19-2015
By Marcy Magiera
Preschool property Peppa Pig proved to be the little swine that could for owner . . .
more >

[TLLDA] NFL Is Top Sports League for Licensed Sales in 2014
05-18-2015
By Glenn Demby
While the Ray Rice and Adrian Peterson scandals might have hurt the NFL's image . . .
more >

[TLLDA] Heidi Klum Expanding Underwear Lines
05-15-2015
By Marcy Magiera
Heidi Klum is ready to import her colorful line of men's underwear, HK Man, to the U.S. . . .
more >