epmcom.com
Licensing Consumer Research Media & Entertainment Youth Women Articles Archive Store About Us Member Area

The Licensing Letter
Content Licensing
Marketing To Women
Research Alert
Youth Markets Alert
Entertainment Marketing
Licensing Letter
Research Resources
Licensing & Merchandising
Research on Consumers
Research on Women
Shopping/Spending
Technology
Teens/Tweens
Speakers Bureau
Consulting
Download Order Form
Manage Your Account
 FREE E-LETTERS
TLL Daily Advisor
RA Datafile
YMA Datafile
MTW Datafile
EML Datafile
MEM Datafile
RaugustOnLicensing
MayerOnMarketing
Home | RaugustOnLicensing | Welcome to Raugust On Licensing

Welcome to Raugust On Licensing
by Karen Raugust

June 13, 2011

Every day, we're bombarded with the latest news on licensing from a variety of publications and other sources. It's easy to find out what's happening almost at the moment it happens. But this deluge of information can make us lose sight of some the trends and ideas that form when these individual news items come together.

The intent of this blog is to connect the dots and discover patterns within the mass of data. It aims to provide food for thought, spark discussion, and foster new ideas to help you succeed in your licensing activities. Stay tuned!

 




 Join Us
We invite you to join the private subscribers-only EPM community and discussion area. Click here to learn more.
 EPM In the news
No matter how much you've budgeted for Angels baseball stuff, it's not enough. | The Orange County Register

Shirt Sales Tell Tale of a Lin Fadeaway | New York Times

Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores  | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry  | USA Today

Report Puts a Number on Counterfeit Jerseys  |  The New York Times

In Death, Endorsements Are a Girl's Best Friend  |  Bloomberg Businessweek