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Home | The Licensing Letter

The Licensing Letter

The Licenseing Letter

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The Licensing Letter (TLL) is an exclusive networking and information resource that unlocks vast opportunities in the $150 billion - plus licensing business. 

You can rely on TLL for:

  • Comprehensive listings of new property availabilities, assignments and licenses granted;
  • TLL's renowned network of contacts and connections. Every month TLL tracks hundreds of deals around the world and provides you with up-to-the-minute listings plus contact name, title, phone and email - not names out of the phone book, but the real decision-makers who can make your next licensing deal a success.
  • The only widely accepted retail sales data about the licensing business - including the details behind the numbers often quoted by The Wall Street Journal, New York Times, Business Week, USA Today and other publications;
  • Exclusive industry surveys such as the annual TLL Licensing Business Survey, salary survey, and royalty rate survey.

But don't just take our word for it. Here's what your colleagues are saying about The Licensing Letter:

"The Licensing Letter is the single most important tool I have for information, trends, what's happening in the marketplace, and finding licensees. You can't be in the licensing business without it." - Cynthia Modders, Owner, Firefly Brand Management

"The only honest voice in the licensing business. When people ask me where to go for accurate information about licensing, I always send them to The Licensing Letter." - Wes Anson, Chairman, Consor Intellectual Asset Managment

"The only subscription I would never cut back on." - Liz Conyngham, Partner, Creative Properties

"The Licensing Letter delivers timely insider information you don't get other places. It's my network." - M.J. Chisholm, President, Cabin 5

"We use the 'Licenses Recently Granted' section and the contact information as valuable prospect lists." - John Haesler, MHS Licensing

TLL answers critical questions such as:

  • Which new retail channels are embracing licensed merchandise;
  • Which new product and service categories represent the hottest growth opportunities;
  • What research retailers, manufacturers, and licensors use before committing to a property;
  • Which emerging markets are most receptive to licensed goods.

Subscribers receive:

  • 22 issues per year
  • FREE registration to the online TLL Articles Archives
  • Exclusive subscriber only email alerts about significant breaking news
  • Access to our editors and analysts
  • Discounts on all EPM reports, directories and events

22 issues/year, $489 ($549 outside North America)

Site licenses are available for those who wish to share EPM publications with their colleagues. Please contact Randy Cochran, VP Business Development, at rcochran@epmcom.com or 212-941-1633 x18, for details.

Licensing Letter subscribers have access to proprietary retail sales estimates for licensed merchandise, deal news, contacts, and reports on the latest trends:

[TLL] Average Royalty Rates in U.S. and Canada Hold Steady; Guarantees and Advances Fall, but Other Fees Increase
4/7/2014 Royalties were generally flat in 2013, continuing a trend that has been ongoing for nearly a decade. The average royalty in 2013 was 8.67%, compared to 8.66% . . . more >
[TLL] Distribution of Licensed Products Grows at High and Low Ends
4/7/2014 Trends in licensed product distribution in the U.S. and Canada in 2013 continued along the same lines as the last few years, according to TLL's Annual Li . . . more >
[TLL] Licensing Ledger
4/7/2014 Retail Notes LIDS Sports Group signs a 10-year deal with Ohio State University Athletics to offer . . . more >
[TLL] Retail Sales of Licensed Goods Up 2.2% in U.S./Canada in 2013; Toys, Fashion, Food Pace Growth
3/17/2014 Retail sales of licensed merchandise in the U.S. and Canada grew to nearly $97.5 billion in 2013, according to The Licensing L . . . more >
[TLL] Licensing Community Seeks to Embrace Social Media
3/17/2014 Respondents to The Licensing Letter's 2014 Annual Licensing Business Survey enumerated several challenges affect . . . more >
[TLL] Licensing Ledger
3/17/2014 Kleinfeld Weds To Licensing Joining the trend of retailers extending their names through licensing, stro . . . more >
[TLL] 'Do-It-Yourself' Permeates Categories at Toy Fair; Entertainment Consolidates Under Key Toy Makers
3/3/2014 "Do it yourself" (DIY), in its broadest sense, was one of the overriding themes of this year's New York International Toy Fair. The trend encompassed everything from building sets to . . . more >
[TLL] Toy Makers Add Value Via App-Connected Toys
3/3/2014 Smarter and sleeker uses of mobile and tablet applications were introduced at the 2014 Toy Fair in New York City. The toys of the past few years that . . . more >
[TLL] Licensing Ledger
3/3/2014 Oh, That Flappy Bird Will game designer Dong Nguyen's decision to pull his super hit "Flappy Bird" app game down enhance its value or kill th . . . more >
[TLL] When Licensing 'Makes It Worse'; Decrying Decline in Play Value
3/3/2014 Toy Fair wasn't the only game in town (New York City) last month for talk of children and play. The Kidscreen conference and show at the New York Hilton host . . . more >
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Charlotte Bobcats campaign touts return of Hornets name | The Charlotte Observer

Retail Sales of Licensed Apparel & Accessories Grow at Two and a Half Times The General Market | LO/Licensing Outlook

Retail Sales of Licensed Merchandise Worldwide Grew 1.6% to $153.2 Billion in 2012, According to The Licensing Letter | The Wall Street Journal

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Will Digital Media Properties Dominate Licensing? | MediaPost Publications

Keds Enlists Taylor Swift to Transmit Girl Power | The New York Times

Baby, Baby: Prepaid Debit Cards No Cause for Teens to Scream | The Wall Street Journal

New market data published on licensable copyrights and trademarks | BVR Intellectual Property Blog

Off-the-paywall thinking may give publishers a boost | SIPA

Lines by Madonna and Other Celebs Pop up in Stores | ABC News

Licensing app-titude? | Kidscreen

Disney Princess Tops List Of The 20 Best-Selling Entertainment Products | Forbes

No matter how much you've budgeted for Angels baseball stuff, it's not enough. | The Orange County Register

Shirt Sales Tell Tale of a Lin Fadeaway | New York Times

Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores  | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry  | USA Today

Report Puts a Number on Counterfeit Jerseys  |  The New York Times

In Death, Endorsements Are a Girl's Best Friend  |  Bloomberg Businessweek