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Home | The Licensing Letter

The Licensing Letter

The Licenseing Letter

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The Licensing Letter (TLL) is an exclusive networking and information resource that unlocks vast opportunities in the $150 billion — plus licensing business. 

You can rely on TLL for:

  • Comprehensive listings of new property availabilities, assignments and licenses granted;
  • TLL's renowned network of contacts and connections. Every month TLL tracks hundreds of deals around the world and provides you with up-to-the-minute listings plus contact name, title, phone and email - not names out of the phone book, but the real decision-makers who can make your next licensing deal a success.
  • The only widely accepted retail sales data about the licensing business - including the details behind the numbers often quoted by The Wall Street Journal, New York Times, Business Week, USA Today and other publications;
  • Exclusive industry surveys such as the annual TLL Licensing Business Survey, salary survey, and royalty rate survey.

But don't just take our word for it. Here's what your colleagues are saying about The Licensing Letter:

"The Licensing Letter is the single most important tool I have for information, trends, what's happening in the marketplace, and finding licensees. You can't be in the licensing business without it." - Cynthia Modders, Owner, Firefly Brand Management

"The only honest voice in the licensing business. When people ask me where to go for accurate information about licensing, I always send them to The Licensing Letter." - Wes Anson, Chairman, Consor Intellectual Asset Managment

"The only subscription I would never cut back on." - Liz Conyngham, Partner, Creative Properties

"The Licensing Letter delivers timely insider information you don't get other places. It's my network." - M.J. Chisholm, President, Cabin 5

"We use the 'Licenses Recently Granted' section and the contact information as valuable prospect lists." - John Haesler, MHS Licensing

TLL answers critical questions such as:

  • Which new retail channels are embracing licensed merchandise;
  • Which new product and service categories represent the hottest growth opportunities;
  • What research retailers, manufacturers, and licensors use before committing to a property;
  • Which emerging markets are most receptive to licensed goods.

Subscribers receive:

  • 22 issues per year
  • FREE registration to the online TLL Articles Archives
  • Exclusive subscriber only email alerts about significant breaking news
  • Access to our editors and analysts
  • Discounts on all EPM reports, directories and events

22 issues/year, $489 ($549 outside North America)

Site licenses are available for those who wish to share EPM publications with their colleagues. Please contact Randy Cochran, VP Business Development, at rcochran@epmcom.com or 212-941-1633 x18, for details.

Licensing Letter subscribers have access to proprietary retail sales estimates for licensed merchandise, deal news, contacts, and reports on the latest trends:

[TLLDA] Can Disney Keep Frozen Hot?
By Glenn Demby
Frozen was clearly the headline story of not just entertainment but perhaps all licensing in North America in 2014 . . .
more >
[TLL] On the Trail of Innovation: Testing, Technology, & Mega Trends are Expanding Beyond the Licensing Mainstream
8/4/2014 The trends affecting the licensing business that were evident on the show floor and in conversations with licensing executives at Licensing Expo in Las Vegas this year were often vari . . . more >
[TLL] Emmy-nominated TV Shows Mix POD, Sourced & Licensed Goods
8/4/2014 A Licensing Letter analysis of the 33 TV shows nominated for five or more Emmy Awards this year, 73% (24) have licensing programs (see table, pg. 3), and most of the others offer some . . . more >
[TLL] Licensing Ledger
8/4/2014 Down The Up Staircase One-third of back-to-school (BTS) shoppers will begin the shopping process less than two weeks prior to school starting . . . more >
[TLL] STEM Sells
8/4/2014 After lots of talk and a small but growing number of examples, Science, Technology, Engineering, and Math (STEM) themes are finally starting to show a notice . . . more >
[TLL] Smaller and Mid-sized Colleges Expand Licensing Activity
8/4/2014 Big universities, especially those that are athletic powerhouses, drive the bulk of collegiate licensing. But, increasingly, smaller and mid-sized colleges a . . . more >
[TLL] Coming Video Games, Like Movies, Are Mostly Sequels; E3-Announced Titles Carry Licensing Opportunities
7/21/2014 Hollywood isn't the only entertainment market relying heavily on sequels and franchise refreshes. Out of 74 games that we believe have licensing potential among those announced at th . . . more >
[TLL] Top 10 Licensing Markets Dominate Global Retail Sales
7/21/2014 The top 10 global licensing markets account for 90% of retail sales of licensed merchandise worldwide, according to the recently released "International Licensing: A Status Report." . . . more >
[TLL] Licensing Ledger
7/21/2014 Margaritaville For The Ears Jimmy Buffett's Margaritaville sailed into CE Week, a consumer electronics show for analysts an . . . more >
[TLL] Character Collections Help 'Brand' Multiple Properties
7/21/2014 Entertainment licensors are increasingly creating umbrella programs that bring together multiple properties and franchises under one brand. Think th . . . more >
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 EPM In the news
[TLLDA] Can Disney Keep Frozen Hot?
By Glenn Demby
Frozen was clearly the headline story of not just entertainment but perhaps all licensing in North America in 2014 . . .
more >

[TLLDA] "Fancy Nancy" Moves from Page to Screen with Disney Junior
By Marcy Magiera
"Fancy Nancy" is all dressed up and on the go. Variety reports that Disney Junior has cut a deal with Harper Collins Children's Books for rights to . . .
more >

[TLLDA] The Potential Licensing Fallout from the Heinz, Kraft Merger
By Glenn Demby
The newly announced merger of H.J. Heinz Company and Kraft Foods Group will probably have a major impact on licensing of . . .
more >

[TLLDA] Food/Beverage and Restaurant Properties Rise in 2014
By Marcy Magiera
Sales of licensed Corporate Trademark property goods in the U.S. and Canada grew 2.0% in 2014, a significant increase from the category's 0.8% growth in 2013, according to . . .
more >

[TLLDA] Survey: Sports up 5%; Wilson Buys Louisville Slugger
By Marcy Magiera
Sports was a key area of growth for the licensing business in 2014, with the property type up 5%, according to The Licensing Letter's Annual Business Survey . . .
more >