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Home | The Licensing Letter

The Licensing Letter

The Licenseing Letter

Subscribe to The Licensing Letter

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The Licensing Letter (TLL) is an exclusive networking and information resource that unlocks vast opportunities in the $150.8 billion licensing business. 

You can rely on TLL for:

  • Comprehensive listings of new property availabilities, assignments and licenses granted;
  • TLL's renowned network of contacts and connections. Every month TLL tracks hundreds of deals around the world and provides you with up-to-the-minute listings plus contact name, title, phone and email - not names out of the phone book, but the real decision-makers who can make your next licensing deal a success.
  • The only widely accepted retail sales data about the licensing business - including the details behind the numbers often quoted by The Wall Street Journal, New York Times, Business Week, USA Today and other publications;
  • Exclusive industry surveys such as the annual TLL Licensing Business Survey, salary survey, and royalty rate survey.

But don't just take our word for it. Here's what your colleagues are saying about The Licensing Letter:

"The Licensing Letter is the single most important tool I have for information, trends, what's happening in the marketplace, and finding licensees. You can't be in the licensing business without it." - Cynthia Modders, Owner, Firefly Brand Management

"The Licensing Letter is an integral part of our daily business." - Lindsay Friedman, Licensing & Partnerships, Activision

"The only honest voice in the licensing business. When people ask me where to go for accurate information about licensing, I always send them to The Licensing Letter." - Wes Anson, Esq., Chairman, Consor Intellectual Asset Managment

"The only subscription I would never cut back on." - Liz Conyngham, Partner, Creative Properties

"The Licensing Letter delivers timely insider information you don't get other places. It's my network." - M.J. Chisholm, President, Cabin 5

"We use the 'Licenses Recently Granted' section and the contact information as valuable prospect lists." - John Haesler, MHS Licensing

TLL answers critical questions such as:

  • Which new retail channels are embracing licensed merchandise;
  • Which new product and service categories represent the hottest growth opportunities;
  • What research retailers, manufacturers, and licensors use before committing to a property;
  • Which emerging markets are most receptive to licensed goods.

Subscribers receive:

  • 22 issues per year
  • FREE registration to the online TLL Articles Archives
  • Exclusive subscriber only email alerts about significant breaking news
  • Access to our editors and analysts
  • Discounts on all EPM reports, directories and events

22 issues/year, $467 ($527 outside North America)

For information about group subscriptions and our monthly payment options, please call 1-212-941-0099.


Licensing Letter subscribers have access to proprietary retail sales estimates for licensed merchandise, deal news, contacts, and reports on the latest trends:

[TLL] New Ownership Models Invigorate Estate Licensing as Private Equity Firms, Agents Take Stakes
5/20/2013 New ownership and management models in estate licensing are taking root alongside traditional practices. Among the business models that have e . . . more >
[TLL] Retail Sales of Sports-Licensed Merchandise Up 2.2% in 2012; Apparel and Accessories Lead
5/20/2013 Retail sales of licensed merchandise based on sports leagues and events were up 2.2% in the U.S. and Canada in 2012, according to TLL's Annual . . . more >
[TLL] Licensing Ledger
5/20/2013 In the Wake of Tragedy: Time to Change Work Conditions Disney has spurred a healthy social responsibility debate with its . . . more >
[TLL] Reclaiming a License's Image
5/20/2013 When control of the license or some portions of it changes hands, the family of the creator may not be happy with the outcome. This dissatisfa . . . more >
[TLL] The Economy, DJs, DTR, Sourcing, and Spreading Eastward: France's Kazachok Delivers a Contrast to U.S. Perspectives
5/1/2013 Here are the topics that surfaced repeatedly in speaking with licensing executives at the 10th annual Kazachok Licensing Forum held in Paris mi . . . more >
[TLL] Corporate Trademarks, Brands Up 3.7% in 2012, Again the Strongest of the Major Property Types
5/1/2013 Retail sales of licensed merchandise based on Corporate Trademarks and Brands in the U.S. and Canada were up 3.7% in 2012, according to TLL's Annual Licensing Bu . . . more >
[TLL] Licensing Ledger
5/1/2013 Hasbro Advances Hasbro has "a couple of advances left on the Marvel agreement for this year": $30 million due in May, and $50 m . . . more >
[TLL] The 'Land Grab' for Rights Is On as Publishers, Agents, Authors Vie for Control
5/1/2013 Book publishers and agents are involved in a "land grab" for rights on intellectual property (IP), with each party seeking to control as many platfo . . . more >
[TLL] "Made in USA" Trend Enters Licensing Thought Process; Price Points Remain A Challenge
4/15/2013 U.S. consumers are increasingly aware of where the products they purchase are made, and they say they want to buy American, even if it means p . . . more >
[TLL] U.S. Consumers Claim To Embrace American-Made Products -- But Do They?
4/15/2013 More than 80% of Americans say they are willing to pay more for U.S.-made products, according to Boston Consulting G . . . more >
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 EPM In the news
Fans of all ages — Character licensing thrives on novelty and nostalgia | EURObiZ Japan

Will Digital Media Properties Dominate Licensing? | MediaPost Publications

Keds Enlists Taylor Swift to Transmit Girl Power | The New York Times

Baby, Baby: Prepaid Debit Cards No Cause for Teens to Scream | The Wall Street Journal

New market data published on licensable copyrights and trademarks | BVR Intellectual Property Blog

Off-the-paywall thinking may give publishers a boost | SIPA

Lines by Madonna and Other Celebs Pop up in Stores | ABC News

Licensing app-titude? | Kidscreen

Disney Princess Tops List Of The 20 Best-Selling Entertainment Products | Forbes

No matter how much you've budgeted for Angels baseball stuff, it's not enough. | The Orange County Register

Shirt Sales Tell Tale of a Lin Fadeaway | New York Times

Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores  | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry  | USA Today

Report Puts a Number on Counterfeit Jerseys  |  The New York Times

In Death, Endorsements Are a Girl's Best Friend  |  Bloomberg Businessweek