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Home | Research Alert

Research Alert

Tracking Consumer Behavior & Attitudes

Research Alert delivers abstracts of primary research from about 20 sources per issue, 24 times a year, to keep you abreast of the latest trends in consumer behavior. And each article includes complete source information so you can instantly follow up when you need additional detail.

You would need a full-time staff of researchers to find, vet, summarize, and analyze the data you receive in every issue of Research Alert. Our analysts and editors do that work for you at a cost of just over $1 a day!

This is your inside track on what Americans are buying, watching, eating, wearing, insuring, recycling, driving, listening to, afraid of, looking forward to. How they're relaxing, staying fit, saving. Their hobbies. Their dreams. And more.

24 issues/year, $389

For information about group subscriptions, please call 1-212-941-0099.

"Research Alert makes me a lot smarter with current and potential clients." — Noel Harney, Madison Avenue Marketing

Research Alert subscribers have exclusive full access to the latest consumer marketing intelligence:

[RA] Social Networking Growing Fastest Among Americans Age 45 And Older; Most Households Have Broadband
04-20-12 Social networking is growing fastest among Americans ages 45-54 (up 22% between 2011 and 2012) and 65+ (up 53%), acc . . . more >

[RA] Blacks, Asians, Hispanics Are More Likely Than Whites To Support National Healthcare
04-20-12 Black, Asian, and Hispanic Americans are more likely than their non-Hispanic White counterparts to believe t . . . more >

[RA] Employment Is Rising Faster Among Hispanics And Asians Than Among Whites And Blacks
04-20-12 Employment rates among Hispanics and Asians are rising faster than those among Non-Hispanic Whites and Blacks, reports the Pew Hispan . . . more >

[RA] Shoppers Are Influenced By What Their Social Network Friends Buy
04-20-12 Consumers may not be ready to make purchases through Facebook, but that doesn't mean social networking isn't having . . . more >

[RA] Phone And Email Are Preferred Over Social Media For Customer Service
04-20-12 When contacting a company's customer service department, consumers prefer phone or email over social media, according to TNS. Fewer t . . . more >

[RA] Consumers Prefer Email For Both Personal And Marketing Communications
04-20-12 Online consumers prefer email for both personal written communications and permission-based marketin . . . more >

[RA] Two Thirds Of Americans Own Domestic Vehicles
04-20-12 Nearly two thirds of U.S. households (65%) own domestic cars or trucks, according to Scarborough Research. O . . . more >

[RA] Computer Security Is As Important To Adults As Personal Security
04-20-12 Adults worldwide consider protecting the security of their personal information while using a computer at least as important as prote . . . more >

[RA] More Than A Third Of Households Have Internet-Connected TVs
04-20-12 Nearly four in 10 U.S. households (38%) have at least one television connected to the Internet (via any means), up from 30% in 2011 a . . . more >

[RA] Factoids 04-20-12
04-20-12 • There are 87.4 people per square mile in t . . . more >

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No matter how much you've budgeted for Angels baseball stuff, it's not enough. | The Orange County Register

Shirt Sales Tell Tale of a Lin Fadeaway | New York Times

Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry | USA Today

Report Puts a Number on Counterfeit Jerseys | The New York Times

In Death, Endorsements Are a Girl's Best Friend | Bloomberg Businessweek