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Home | Research Alert

Research Alert

Tracking Consumer Behavior & Attitudes

Research Alert delivers abstracts of primary research from about 20 sources per issue, 24 times a year, to keep you abreast of the latest trends in consumer behavior. And each article includes complete source information so you can instantly follow up when you need additional detail.

You would need a full-time staff of researchers to find, vet, summarize, and analyze the data you receive in every issue of Research Alert. Our analysts and editors do that work for you at a cost of just over $1 a day!

This is your inside track on what Americans are buying, watching, eating, wearing, insuring, recycling, driving, listening to, afraid of, looking forward to. How they're relaxing, staying fit, saving. Their hobbies. Their dreams. And more.

24 issues/year, $389

For information about group subscriptions, please call 1-212-941-0099.

"Research Alert makes me a lot smarter with current and potential clients." — Noel Harney, Madison Avenue Marketing

Research Alert subscribers have exclusive full access to the latest consumer marketing intelligence:

[RA] Consumers Expect Seamless Cross-Channel Shopping Experience, but They Aren't Getting It (Yet)
5/17/2013 Consumers are more likely to enjoy shopping for apparel in physical stores than online, though the majority enjoy both, according to Accenture. Consumers worldwide expect and want a . . . more >

[RA] Three in Four Gen Xers Are Parents
5/17/2013 Almost three-quarters of Gen X Americans (74%) have children, and 88% of Gen X parents have children currently living at home, according to MetLife. Gen X families have an average of 2. . . . more >

[RA] Moms Are Active Online Gamers and Social Media Users
5/17/2013 Two-thirds of moms (67%) play online games, compared to 57% of women without children, according to the Total Beauty Media Group. Almost three in 10 moms (29%) play online games with th . . . more >

[RA] Americans Plan to Continue Buying Private-Label Brands
5/17/2013 Buying private-label or store brands has become the norm for many Americans, and they're increasingly likely to say they plan to keep purchasing them even if the economy improves, ac . . . more >

[RA] A Third of Americans Choose Restaurants Based on Promotions
5/17/2013 More than a third of U.S. consumers (35%) choose restaurants based on price or special promotions, according to The NPD Group. Almost a fifth say they hardly ever eat out. Americans . . . more >

[RA] Women 'Like' and Share Content More Than Men Do
5/17/2013 U.S. women are more likely than men to "like" or share content posted by others on social networks and other websites (53% vs. 34%), according to Ipsos. Americans under age 35 (57%) . . . more >

[RA] Majority of Americans Watch Video on Devices Other Than TVs
5/17/2013 More than half of U.S. adults (53%) watch video on devices other than TVs each week, up from 37% who did so in 2011, according to Leichtman Research Group. More than a quarter (27%) wat . . . more >

[RA] One in Three Online Americans Watch TV Programs Via Streaming
5/17/2013 More than a third of U.S. Internet users ages 13-54 (34%) watched streaming video originating from a TV network between September 2012 and December 2012, according to GfK. The majority . . . more >

[RA] Hispanics Enjoy Shopping With Friends, Family
5/17/2013 More than half of U.S. Hispanics (55%) say they love shopping with companions, compared to 38% of general market shoppers who feel this way, according to The Integer Group and M/A/R/C R . . . more >

[RA] Laptops Are Preferred Screens for Streaming Video
5/17/2013 Laptops are the most commonly used devices for watching streaming video, according to the Interactive Advertising Bureau (IAB). More than one in 10 U.S. adults stream video on a typical . . . more >

More Headlines

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Fans of all ages — Character licensing thrives on novelty and nostalgia | EURObiZ Japan

Will Digital Media Properties Dominate Licensing? | MediaPost Publications

Keds Enlists Taylor Swift to Transmit Girl Power | The New York Times

Baby, Baby: Prepaid Debit Cards No Cause for Teens to Scream | The Wall Street Journal

New market data published on licensable copyrights and trademarks | BVR Intellectual Property Blog

Off-the-paywall thinking may give publishers a boost | SIPA

Lines by Madonna and Other Celebs Pop up in Stores | ABC News

Licensing app-titude? | Kidscreen

Disney Princess Tops List Of The 20 Best-Selling Entertainment Products | Forbes

No matter how much you've budgeted for Angels baseball stuff, it's not enough. | The Orange County Register

Shirt Sales Tell Tale of a Lin Fadeaway | New York Times

Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry | USA Today

Report Puts a Number on Counterfeit Jerseys | The New York Times

In Death, Endorsements Are a Girl's Best Friend | Bloomberg Businessweek

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