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Research Alert

Research Alert

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Tracking Consumer Behavior & Attitudes

Research Alert delivers abstracts of primary research from about 20 sources per issue, 24 times a year, to keep you abreast of the latest trends in consumer behavior. And each article includes complete source information so you can instantly follow up when you need additional detail.

You would need a full-time staff of researchers to find, vet, summarize, and analyze the data you receive in every issue of Research Alert. Our analysts and editors do that work for you at a cost of just over $1 a day!

This is your inside track on what Americans are buying, watching, eating, wearing, insuring, recycling, driving, listening to, afraid of, looking forward to. How they're relaxing, staying fit, saving. Their hobbies. Their dreams. And more.

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Research Alert makes me a lot smarter with current and potential clients." — Noel Harney, Madison Avenue Marketing

Research Alert subscribers have exclusive full access to the latest consumer marketing intelligence:

[RA] Millennial Parents Have High Aims for Their Kids but Also Want to Instill Deeper Values
11/15/13 Millennial parents' top source of parenting advice, by a large margin, is their own mothers, according to a Barkley study of 25-to-34-year-olds with children at home. More than half c . . . more >
[RA] Holiday Shoppers Choose Where to Shop Based on Sales and Discounts
11/15/13 Sales and coupons are the most influential factors in Americans' choices of where to shop for the 2013 holiday season, according to CFI Group. Nearly half of shoppers say changes in t . . . more >
[RA] Most Mature Adults Ask for Flu Vaccine
11/15/13 More than two-thirds of U.S. adults ages 60 and older (68%) are at least somewhat likely to ask a doctor or pharmacist about the flu vaccine this year, according to Merck. About half . . . more >
[RA] Boomers Are Most Satisfied With Jobs, Earn Highest Salaries
11/15/13 Median salaries for baby boomer and Gen X workers are similar, while millennial workers earn about $15,000 less than either of the older generations, on average, according to PayScale . . . more >
[RA] Reading of E-Books Is on the Rise; Tablets Are Eclipsing E-Readers
11/15/13 More than a third of Americans ages 16 and older own tablets, and almost one in four own e-readers, according to the Pew Research Center's Internet & American Life Project. More t . . . more >
[RA] Asian Americans Have Highest Incomes; Hispanics Are Most Likely to Be Uninsured
11/15/13 Asian Americans had the highest median incomes in 2012, and also saw the largest gains in real median income between 2011 and 2012, according to newly released data from the U.S. Cens . . . more >
[RA] More Women Are Working Than Ever Before
11/15/13 The number of U.S. women who are currently employed reached its highest-ever number in October 2013 - 67,486,000, up from the previous peak of 67,384,000 in March 2008, according to a . . . more >
[RA] Tweens and Teens Use Smartphones Differently Than Adults Do
11/15/13 Texting is the most common activity performed on smartphones among tweens and teens ages 8-18 who own these devices, while making calls is the most widely performed activity among adu . . . more >
[RA] Shopping Makes Consumers Happy
11/4/13 The majority of consumers in developed countries worldwide (56%) say that having the ability to buy products makes them happy, according to a Boston Consulting Group survey of consumer . . . more >
[RA] More Than One in 10 TVs Are Connected to the Internet
11/4/13 More than one in 10 TV sets worldwide are connected to the Internet, and more than a quarter are projected to be connected by 2018, according to Digital TV Research. One in three conne . . . more >
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