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Home | Research Alert

Research Alert

Tracking Consumer Behavior & Attitudes

Research Alert delivers abstracts of primary research from about 20 sources per issue, 24 times a year, to keep you abreast of the latest trends in consumer behavior. And each article includes complete source information so you can instantly follow up when you need additional detail.

You would need a full-time staff of researchers to find, vet, summarize, and analyze the data you receive in every issue of Research Alert. Our analysts and editors do that work for you at a cost of just over $1 a day!

This is your inside track on what Americans are buying, watching, eating, wearing, insuring, recycling, driving, listening to, afraid of, looking forward to. How they're relaxing, staying fit, saving. Their hobbies. Their dreams. And more.

24 issues/year, $389

For information about group subscriptions, please call 1-212-941-0099.

"Research Alert makes me a lot smarter with current and potential clients." — Noel Harney, Madison Avenue Marketing

Research Alert subscribers have exclusive full access to the latest consumer marketing intelligence:

[RA] Women Guide Household Spending But Take A Collaborative Approach To Purchase Decisions
02-03-12 Married women are more likely than married men to say they share household decision-making equally with their part . . . more >

[RA] Four In 10 American Indians Are Multiracial
02-03-12 Nearly 2% of the U.S. population are American Indian or Alaska Native, either alone or in combination with other races, according to the . . . more >

[RA] Social Log-in Users Spend More Time On Websites Than Non-Users
02-03-12 Internet users who are logged into social networks spend 50% more time on the other websites they’re visiting than visitors who are . . . more >

[RA] Most Tablet Owners Used Them To Shop In 2011 Holiday Season
02-03-12 Almost nine in 10 tablet owners (87%) used these devices for holiday shopping in the 2011 holiday season, according to an Equation Resear . . . more >

[RA] Consumers View Brands As Responsive
02-03-12 More than three quarters of global consumers (77%) think brands are listening more to what consumers want than they were a decade ago, ac . . . more >

[RA] Americans Vow To Lose Weight -- As Usual
02-03-12 Health, fitness, and weight loss are perennial topics for New Year’s resolutions; only 6% of Americans who have made resolutions fo . . . more >

[RA] Affluents Are Scaling Back On Dining Out, Spa Treatments
02-03-12 Although affluent shoppers (those with household incomes over $100,000) tend to be more optimistic than overall consumers about their fin . . . more >

[RA] Majority Of U.S. Households Have HDTV Sets
02-03-12 Nearly seven in 10 U.S. households (69%) own HDTVs as of the end of 2011, up from just 17% in 2006, according to Leichtman Research Group . . . more >

[RA] Social Media Sales Expected To Reach $30 Billion By 2015
02-03-12 By 2015, $30 billion worth of products will be sold directly through social media, according to estimates by Booz & Company. The U.S. . . . more >

[RA] Factoids 02-03-12
02-03-12 • More than a third of moms (36%) say child . . . more >

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Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry | USA Today

Report Puts a Number on Counterfeit Jerseys | The New York Times

In Death, Endorsements Are a Girl's Best Friend | Bloomberg Businessweek