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Home | Youth Markets Alert

Youth Markets Alert

Tracking the Youth Market from Pre-School Through College

Whether invoking the nag factor or testing the waters of adulthood, America's youth have enormous spending power of their own — and substantial influence on the buying decisions of their parents and siblings. Let Youth Markets Alert be your guide to success in this ever-changing market.

Twice monthly, Youth Markets Alert reveals the most effective ways to reach pre-schoolers (and their parents and grandparents), tweens, teens and college kids. YMA uncovers the latest trends in youth marketing, and arms you with critical demographic and psychographic research, case studies of who's doing what, and scores of contacts so you can follow-up with sources and deal-makers.

24 issues/year

Single-User PDF: $447.00
PDF up to 10 Users: $1117.00
Company-Wide Distribution: $2235.00

For group subscriptions, please call 1-212-941-0099.

Youth Markets Alert subscribers have exclusive full access to the latest business intelligence on today's kids:

[YMA] Children's Snack Habits: What They Like, Which Brands Are Cool, And Which Taste Good
02-01-12 Snacks are an essential part of children's lives. Six in 10 8-9-year-olds (60%) and 47% of 10-12-year-olds eat a snack every day, acc . . . more >

[YMA] Millennials Will Refuse Jobs With Minimal Vacation, Excessive Commutes
02-01-12 Nearly all Millennials (99%) use the Internet to look for jobs, according to the Bush School of Government and Public Service at Texas A& . . . more >

[YMA] One In Two High School Students Experience Sexual Harassment
02-01-12 Nearly one in two students in grades 7-12 (48%) say they were sexually harassed by another student during the 2010-11 school year, accord . . . more >

[YMA] Pop Culture Determines Baby Names
02-01-12 Charlotte and Liam are the most popular baby names for 2011, according to BabyNam . . . more >

[YMA] Digital Devices And Children: What They Use And Own
02-01-12 Smartphones are the electronic devices most used by children, regardless of age, gender, or household income, according to PlayScienc . . . more >

[YMA] Digital Book Publishers Seek 'Ecosystems' Outside Apple's Orbit
02-01-12 “Ecosystem” was the word of the moment at the “Children's Publishing Goes Digital” conference produced by Pub . . . more >

[YMA] Promotions Monitor 02-01-12
02-01-12 . . . more >

[YMA] College Students' Tech Usage Vs. Skill Level
02-01-12 The average college student uses 21 different software activities for their classes, according to Grunwald Associates. Nearly all use wor . . . more >

[YMA] Teens Watch TV With Friends, Parents
02-01-12 Teens ages 13-17 are almost twice as likely as those ages 25-34 to watch TV with their friends (42% vs. 22%), according to the Cable & . . . more >

[YMA] Parents Are More Likely To Visit Libraries
02-01-12 Parents are more likely than non-parents to visit public libraries, according to Vanity Fair and . . . more >

More Headlines

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