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Home | Youth Markets Alert

Youth Markets Alert

Tracking the Youth Market from Pre-School Through College

Whether invoking the nag factor or testing the waters of adulthood, America's youth have enormous spending power of their own — and substantial influence on the buying decisions of their parents and siblings. Let Youth Markets Alert be your guide to success in this ever-changing market.

Twice monthly, Youth Markets Alert reveals the most effective ways to reach pre-schoolers (and their parents and grandparents), tweens, teens and college kids. YMA uncovers the latest trends in youth marketing, and arms you with critical demographic and psychographic research, case studies of who's doing what, and scores of contacts so you can follow-up with sources and deal-makers.

24 issues/year

Single-User PDF: $447.00
PDF up to 10 Users: $1117.00
Company-Wide Distribution: $2235.00

For group subscriptions, please call 1-212-941-0099.

Youth Markets Alert subscribers have exclusive full access to the latest business intelligence on today's kids:

[YMA] Teen Drivers Are Distracted By Loud Talking And Cellphones
05-01-12 Teen engage in at least one distracted driving behavior, such as using cellphones or looking away from the road, in 15% of their trips, according to the AAA Foun . . . more >

[YMA] Promotions Report
05-01-12 7-Eleven Jesus Delgado-Jenkins VP Merchandising, Marketing & Logistics 2711 N. Haskell Ave. Dallas, TX 75204 972-828-0711 a hre . . . more >

[YMA] General Motors Seeks MTV's Cool Factor, While Ford Embraces Social Media In Order To Appeal To Young Drivers
05-01-12 There have been a lot of headlines regarding teen driver trends recently, with two conflicting theories emerging from the array of surveys, artic . . . more >

[YMA] Teens Text To Talk With Friends, But They Want Brands To Use Email To Reach?Them
05-01-12 Almost two thirds of teens ages 15-17 (64%) rely on text messages to communicate with others, according to ExactTarget. . . . more >

[YMA] Social TV: The Next Big Thing For Reaching Teens?
05-01-12 The buzz around “social TV” is increasingly attracting the attention of brands interested in reaching teens and young adults. Ford Mo . . . more >

[YMA] Alloy, Balzer + Bray To Develop Reader-Submitted Novel
05-01-12 Alloy's new publishing unit The Collaborative teams with HarperCollins imprint Balzer + Bray to publish a reader-submitted young adult novel titl . . . more >

[YMA] Smartphone Ownership Cuts Across Economic Brackets
05-01-12 Even among those earning less than $15,000 annually, more than one in two young adults ages 18-24 own smartphones, according to Nielsen. Young ad . . . more >

[YMA] Smartphone Ownership Spikes At Age 13
05-01-12 Smartphone ownership spikes after age 13: 8% of those ages 12-13 own smartphones, compared to 31% of those ages 14-17, according to the Pew Resea . . . more >

[YMA] Children And Video Game, Computer Usage
05-01-12 Children pick up the video game console controller for the first time at the age of three years and 11 months, according to Common Sense Media. More than four in 10 2- . . . more >

[YMA] Alcohol Flows Freely On Top-40 Tunes
05-01-12 Teens hear references to 3.4 alcohol brands when listening to top-40 music stations for an hour, according to University of Pittsburgh and Dartmouth University researc . . . more >

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Get Your World Series Programs Here! | New York Times

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Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry | USA Today

Report Puts a Number on Counterfeit Jerseys | The New York Times

In Death, Endorsements Are a Girl's Best Friend | Bloomberg Businessweek