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Home | Marketing To Women

Marketing To Women

Develop Relevant Marketing Strategies

Secure your position in the women’s market with this monthly executive briefing filled with topline findings from the latest primary consumer research; reports on the most innovative promotion and marketing campaigns; and analysis of burgeoning marketing-to-women trends.

Each issue reveals:

What women buy — and why
Where they shop — and what's behind their preferences
How they spend their time at home — and on the job
Demographic and lifestyle analyses — broken down by age, region and other factors.
Who the key marketers are — and how to reach them.

12 issues/year $357

For information about group subscriptions, please call 1-212-941-0099.

Marketing To Women subscribers have exclusive full access to the latest business intelligence on all segments of the women's market:

[MTW] Demographics Of Working Women: What They Spend Their Time Doing Both At Work And?At Home
05-01-12 There are more than 72 million women currently employed in the U.S., according to U.S. Census figures. By 2018, the women's civilian labor force . . . more >

[MTW] Fast Fact: Friday Night Is the Time For Happy Hour
05-01-12 If given the choice, both women (55%) and men (58%) prefer to visit their favorite spot for happy hour on Friday, according to Technomic. Women are more likely than men to prefer to visit hap . . . more >

[MTW] New Dads Say Society Is Biased Against Them
05-01-12 Dads with children under age two are more likely than fathers with older children to feel there is a societal bias against dads (82% vs. 66%), ac . . . more >

[MTW] Tween Girls Want To Wear More Makeup Than Moms Allow
05-01-12 More than six in 10 girls ages 9-11 (61%) would like to wear more makeup than their parents allow, according to Mintel. Currently, 37% of girls a . . . more >

[MTW] Aching Backs, Weak Bladders Keep Pregnant Women Up At Night
05-01-12 Only 3% of women responding to a Babytalk magazine survey posted on Facebook said they “slept great” while pregnant. Their top gripes include aching backs and weak bladders.& . . . more >

[MTW] U.S. Households Struggle To Afford The Basics
05-01-12 A majority of U.S. households (52%) are struggling to afford basic necessities and 30% of those with household incomes of between $100,000-$150,000 say they can only afford “the ba . . . more >

[MTW] Women Spent $667 On Consumer Electronics in 2011
05-01-12 Women spent $667 on consumer electronics purchases during 2011, only $61 less than the $728 that men spent during the same time frame, according to the Consumer Electronics Association. . . . more >

[MTW] Women Rely On Friends, Employers To Determine Retirement Fund Allocation
05-01-12 Women are two and a half times as likely as men to be “unsure” how their retirement savings are invested (25% vs. 10%), according to Transamerica Center for Retirement Studie . . . more >

[MTW] One In Four Women Sport Ink Designs
05-01-12 Women, for the first time, are more likely than men to have tattoos (23% vs. 19%), according to Harris Interactive. Among those with tattoos, 86% . . . more >

[MTW] Majority of Women Are Optimistic About Their Futures
05-01-12 Women are more likely than men to be optimistic about their futures (76% vs. 67%), according to Lincoln Financial Group. Two in three women feel . . . more >

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No matter how much you've budgeted for Angels baseball stuff, it's not enough. | The Orange County Register

Shirt Sales Tell Tale of a Lin Fadeaway | New York Times

Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry | USA Today

Report Puts a Number on Counterfeit Jerseys | The New York Times

In Death, Endorsements Are a Girl's Best Friend | Bloomberg Businessweek