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Marketing To Women
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Marketing To Women
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Develop Relevant Marketing Strategies
Secure your position in the women’s market with this monthly executive briefing filled with topline findings from the latest primary consumer research; reports on the most innovative promotion and marketing campaigns; and analysis of burgeoning marketing-to-women trends.
Each issue reveals:
- What women buy — and why
- Where they shop — and what's behind their preferences
- How they spend their time at home — and on the job
- Demographic and lifestyle analyses — broken down by age, region and other factors.
- Who the key marketers are — and how to reach them.
12 issues/year $357
For information about group subscriptions, please call 1-212-941-0099.
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Marketing To Women subscribers have exclusive full access to the latest business intelligence on all segments of the women's market:
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[MTW] Chico's Introduces New Retail Concept
5/1/13 Chico's, operator of White House/Black Market and Chico's, is opening Boston Proper, a new concept store to "seamlessly integrate" online and in-store shopping. The stores are small, in . . .
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[MTW] Women Love Their Shoes
5/1/13 Seven in 10 women (70%) own more than 10 pairs of shoes, according to Glamour magazine. Yet, 57% only regularly wear one to three pairs each week, 38% wear between four and six, 4 . . .
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[MTW] Men Are Bigger Liars Than Women
5/1/13 Women tell fewer lies in an average year than men (728 vs. 1,092), according to Men's Health magazine. Women are most likely to lie about their weight; men lie about their height. . . .
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The Licensing Letter
