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Home | Marketing To Women

Marketing To Women

Develop Relevant Marketing Strategies

Secure your position in the women’s market with this monthly executive briefing filled with topline findings from the latest primary consumer research; reports on the most innovative promotion and marketing campaigns; and analysis of burgeoning marketing-to-women trends.

Each issue reveals:

What women buy — and why
Where they shop — and what's behind their preferences
How they spend their time at home — and on the job
Demographic and lifestyle analyses — broken down by age, region and other factors.
Who the key marketers are — and how to reach them.

12 issues/year $357

For information about group subscriptions, please call 1-212-941-0099.

Marketing To Women subscribers have exclusive full access to the latest business intelligence on all segments of the women's market:

[MTW] Differences In Beauty And Self Image Between Teen Girls And Women In Their 60s
02-01-12 Although the majority of women in their teens (80%) and 60s (88%) feel they look good for their age, according to span class="03eTextbas . . . more >

[MTW] Millennial Women Get Distracted By Social Media; Older Women By Poor Connectivity
02-01-12 Women ages 22-34 (30%) are about twice as likely as women ages 35-44 (17%), ages 45-54 (11%), and ages 55-64 (12%) to say social media si . . . more >

[MTW] Women Comprise Majority Of E-Reader Users
02-01-12 Some 14% of U.S. adults use an e-reader, with women comprising the majority (54%) of users, according to eMarketer. By 2014, 28 million w . . . more >

[MTW] Women Learn About Cheaters Via Friends
02-01-12 Nearly two in 10 women (19%) and 23% of men have cheated on a significant other, according to Kinsey Institute. Though these cheaters are . . . more >

[MTW] Women Are Overlooked In Films
02-01-12 There are twice as many men as women in speaking roles in the 100 top-grossing films from 2009 (the latest year such stats are available) . . . more >

[MTW] Women Are Less Likely Than Men To Use Vacation Time
02-01-12 Women ages 18-34 leave an average of 10 unused days of vacation time each year, while their male counterparts leave an average of seven d . . . more >

[MTW] Marketers On The Move 02-01-12
02-01-12 Lisa Streff is named SVP Licensing at SMC Entertainment (818-700-0572 . . . more >

[MTW] Women Think They're Less Likely Than Men To Be Disabled Via Accidents, Illness
02-01-12 Although 83% of adults agree that a “disability could happen to anyone at any time,” men and women have different views o . . . more >

[MTW] Women Workers Are Less Motivated By Money Than By Work-Life Balance
02-01-12 Women are less likely than men to be satisfied with their careers (55% vs. 57%), according to Accenture. Women are more likely than m . . . more >

[MTW] Stress On The Rise For Women
02-01-12 Women are more likely than men to say they have a great deal of stress (28% vs. 20%), according to the American Psychological Association . . . more >

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Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry | USA Today

Report Puts a Number on Counterfeit Jerseys | The New York Times

In Death, Endorsements Are a Girl's Best Friend | Bloomberg Businessweek