The Licensing Letter
Since 1976, The Licensing Letter has been delivering vital news and information to the licensing community. In every issue you get unique, farsighted reporting, comprehensive data, and actionable intelligence you can use to succeed in today's competitive licensing business. . . .
more >
|
The Licensing Letter Sourcebook
The must-have reference for consumer products licensing executives, The Licensing Letter Sourcebook provides instant access to more than 3,700 licensing decision-makers worldwide, representing over 9,000 properties. . . .
more >
|
The Licensing Letter Royalty Trends Report
This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. . . .
more >
|
International Licensing: A Status Report
From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the international licensing business. . . .
more >
|
|
The Market For Apps & E-properties
The Market For Apps & E-properties demonstrates how, why, and when to add apps, social media, virtual worlds, mobile content, and other digital properties to your marketing and licensing mix. . . .
more >
|
The EPM Fad Study
Discover how to manage fads -- even turn them into franchises -- with this exhaustive research report. . . .
more >
|
Licensing Metrics Report
Quick: Can you justify your licensing program's success in 5 PowerPoint slides or less? Your answer needs to be "Yes." . . .
more >
|
Retail Pricing of Licensed Vs. Non-licensed Merchandise
This report gives manufacturers of licensed products and owners of intellectual property proof of how valuable licensing is. And it demonstrates for retailers how licensed goods give them the added margins they so desperately need in this recession economy. . . .
more >
|
|
The Licensing Letter
