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Home | Licensing & Merchandising

The Licensing Letter
The Licensing Letter Since 1976, The Licensing Letter has been delivering vital news and information to the licensing community. In every issue you get unique, farsighted reporting, comprehensive data, and actionable intelligence you can use to succeed in today's competitive licensing business. . . . more >
The Licensing Letter Sourcebook
The Licensing Letter Sourcebook The must-have reference for consumer products licensing executives, The Licensing Letter Sourcebook provides instant access to more than 3,700 licensing decision-makers worldwide, representing over 9,000 properties. . . . more >
The Licensing Letter Royalty Trends Report
The Licensing Letter Royalty Trends Report This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. . . . more >
International Licensing: A Status Report
International Licensing: A Status Report From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the international licensing business. . . . more >
Licensing Business Databook
Licensing Business Databook Now you can have all the critical licensing business numbers you need at your fingertips with this one-of-a-kind resource. . . . more >
The Market For Apps & E-properties
The Market For Apps & E-properties The Market For Apps & E-properties demonstrates how, why, and when to add apps, social media, virtual worlds, mobile content, and other digital properties to your marketing and licensing mix. . . . more >
The Licensing Letter Food/Beverage Licensing Report
The Licensing Letter Food/Beverage Licensing Report There's $8 billion on the food/beverage licensing table -- use this new Licensing Letter report to create a new licensed food or beverage line or expand an existing program. . . . more >
Sports Licensing Report
Sports Licensing Report Comprehensive analysis of $21.7 billion worldwide sports and collegiate licensing business. . . . more >
Licensing Business Handbook
Licensing Business Handbook A comprehensive business guide for property owners, manufacturers and their agents. . . . more >
The EPM Fad Study
The EPM Fad Study Discover how to manage fads -- even turn them into franchises -- with this exhaustive research report. . . . more >
Licensing Metrics Report
Licensing Metrics Report Quick: Can you justify your licensing program's success in 5 PowerPoint slides or less? Your answer needs to be "Yes." . . . more >
Retail Pricing of Licensed Vs. Non-licensed Merchandise
Retail Pricing of Licensed Vs. Non-licensed Merchandise This report gives manufacturers of licensed products and owners of intellectual property proof of how valuable licensing is. And it demonstrates for retailers how licensed goods give them the added margins they so desperately need in this recession economy. . . . more >
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'Anchorman 2' inspires underwear marketing partnership with Jockey | Los Angeles Times

Secrets of Disney’s Top Franchises | Yahoo Finance

Not Used to Losing, Yankees Enlist a Star Who Is | The New York Times

Charlotte Bobcats campaign touts return of Hornets name | The Charlotte Observer

Retail Sales of Licensed Apparel & Accessories Grow at Two and a Half Times The General Market | LO/Licensing Outlook

Retail Sales of Licensed Merchandise Worldwide Grew 1.6% to $153.2 Billion in 2012, According to The Licensing Letter | The Wall Street Journal

Dead Holiday, Dinosaurs Fire Film Rivalries | The Hollywood Reporter

Fans of all ages — Character licensing thrives on novelty and nostalgia | EURObiZ Japan

Will Digital Media Properties Dominate Licensing? | MediaPost Publications

Keds Enlists Taylor Swift to Transmit Girl Power | The New York Times

Baby, Baby: Prepaid Debit Cards No Cause for Teens to Scream | The Wall Street Journal

New market data published on licensable copyrights and trademarks | BVR Intellectual Property Blog

Off-the-paywall thinking may give publishers a boost | SIPA

Lines by Madonna and Other Celebs Pop up in Stores | ABC News

Licensing app-titude? | Kidscreen

Disney Princess Tops List Of The 20 Best-Selling Entertainment Products | Forbes

No matter how much you've budgeted for Angels baseball stuff, it's not enough. | The Orange County Register

Shirt Sales Tell Tale of a Lin Fadeaway | New York Times

Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores  | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry  | USA Today

Report Puts a Number on Counterfeit Jerseys  |  The New York Times

In Death, Endorsements Are a Girl's Best Friend  |  Bloomberg Businessweek