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Home | Research on Women

Marketing To Women
Marketing To Women When you want to attract more female consumers (who, after all, influence more than 80% of all sales!) or get more out of your current customers, turn to this executive-level newsletter. . . . more >
All About Women Consumers
All About Women Consumers This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences. . . . more >
Research Alert Yearbook
Research Alert Yearbook Get vital, credible facts on consumer behavior, spending, and attitudes with Research Alert Yearbook. . . . more >
What Moms Think And Do
What Moms Think And Do All-new 2011 edition helps you effectively tailor your marketing and advertising message to moms. . . . more >
Consumer Segmentation Survey
Consumer Segmentation Survey Whether you're a consumer goods manufacturer, service provider, marketer or advertiser, this exclusive survey will help you understand what motivates your prospects and customers. . . . more >
Private Label Consumers
Private Label Consumers For this exclusive report we asked 300 women to identify which of 46 fashion, food, and storewide brands (store-developed or licensed) are sold at Walmart, Target, Kohl's, Sears/Kmart, JC Penney, Macy's and 13 other retailers. . . . more >
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