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Home | Research on Consumers

Research Alert
Research Alert Stay up-to-the-minute on consumer behavior and attitudes with this twice-monthly newsletter packed with key data. Each article and abstract includes source information for quick follow-ups. . . . more >
How Mobile Devices Are Changing The Way Americans Shop
How Mobile Devices Are Changing The Way Americans Shop How Mobile Devices Are Changing The Way Americans Shop exposes the game-changing transformation of the retail shopping experience. You get the data and analysis to make strategic decisions about your future retail marketing programs. . . . more >
How Americans Use Social Media
How Americans Use Social Media Almost half of Americans visit a social network on any given day. Clearly Facebook isn't flaming out and Twitter isn't just a fad. The all-new 2012 edition of "How Americans Use Social Media" reveals what consumers are doing, looking for, and getting out of the time they spend on social media. . . . more >
Profiles Of The U.S. Simultaneous Media User
Profiles Of The U.S. Simultaneous Media User Discover how simultaneous media use feeds consumer interest in a subject, and how it deepens their level of engagement. . . . more >
All About Women Consumers
All About Women Consumers This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences. . . . more >
Research Alert Yearbook
Research Alert Yearbook Get vital, credible facts on consumer behavior, spending, and attitudes with Research Alert Yearbook. . . . more >
What Moms Think And Do
What Moms Think And Do All-new 2011 edition helps you effectively tailor your marketing and advertising message to moms. . . . more >
Profiles Of The U.S. Online Shopper
Profiles Of The U.S. Online Shopper Drawing on primary data from more than 37 sources , this 36-page reference gives you authoritative data to illustrate every aspect of online shopping -- and the insight to apply that data to your Internet marketing strategy. . . . more >
101 Charts About Men
101 Charts About Men With 101 Charts About Men you get a clear picture of the lifestyle and buying habits of the new American man in one desktop reference. . . . more >
Research Alert's Little Black Book Of Research Resources
Research Alert's Little Black Book Of Research Resources Nearly 600 companies listed, with contact information including phone, fax and website. Listings also include area of concentration or specialty. . . . more >
Consumer Segmentation Survey
Consumer Segmentation Survey Whether you're a consumer goods manufacturer, service provider, marketer or advertiser, this exclusive survey will help you understand what motivates your prospects and customers. . . . more >
Consumer Behavior, 2012 Edition
Consumer Behavior, 2012 Edition Consumers spend $10 trillion annually. Discover who (for 25 demographic groups) spends how much (by household) on what (food, healthcare, leisure, more), where (retail, online), and how (preferred payment methods). . . . more >
Retail Business Market Research Handbook
Retail Business Market Research Handbook The 2011 Retail Business Market Research Handbook provides a comprehensive overview of consumer buying trends in the United States, and the competitive environment surrounding this rapidly changing marketplace. . . . more >
The Restaurant Food & Beverage Market Research Handbook, 2011 Edition
The Restaurant Food & Beverage Market Research Handbook, 2011 Edition This handbook provides essential information every marketer and restaurant executive needs -- analysis of menu trends, culinary themes, alcoholic and refreshment beverage trends, and promotional strategies. . . . more >
The Travel & Tourism Market Research Handbook, 2011-2012 Edition
The Travel & Tourism Market Research Handbook, 2011-2012 Edition Guide tourism development with this analysis of traveler activities, online travel planning, and promotional strategies. Over 1,400 website links direct you to additional market research information and other resources. . . . more >
Sports Marketing, 2012 Edition
Sports Marketing, 2012 Edition This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. . . . more >
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