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Home | Research on Consumers

Research Alert Pro
Research Alert Pro Research Alert Pro delivers abstracts of primary research - connected to it's searchable database - 24 times a year, to keep you abreast of the latest trends in consumer behavior. And each article includes complete source information so you can instantly follow up when you need additional detail. . . . more >
Research Alert Yearbook
Research Alert Yearbook Get vital, credible facts on consumer behavior, spending, and attitudes with Research Alert Yearbook. . . . more >
How Mobile Devices Are Changing The Way Americans Shop
How Mobile Devices Are Changing The Way Americans Shop How Mobile Devices Are Changing The Way Americans Shop exposes the game-changing transformation of the retail shopping experience. You get the data and analysis to make strategic decisions about your future retail marketing programs. . . . more >
What Moms Think And Do
What Moms Think And Do Drawing on research from 80 sources, this 6th edition delivers a portrait of this diverse, tech-savvy, ambitious, and realistic group of women that will power your marketing and advertising messages, product development, and promotional strategy. . . . more >
Consumer Behavior, 2014 Edition
Consumer Behavior, 2014 Edition Consumers spend $10 trillion annually. Discover who (for 25 demographic groups) spends how much (by household) on what (food, healthcare, leisure, more), where (retail, online), and how (preferred payment methods). . . . more >
Restaurant Food & Beverage Market Research Handbook, 2013 Edition
Restaurant Food & Beverage Market Research Handbook, 2013 Edition This handbook provides essential information every marketer and restaurant executive needs -- analysis of menu trends, culinary themes, alcoholic and refreshment beverage trends, and promotional strategies. . . . more >
Sports Marketing, 2013 Edition
Sports Marketing, 2013 Edition This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, and more. . . . more >
Always On: Trends In Digital Media Use
Always On: Trends In Digital Media Use The degree to which online and mobile technologies have changed Americans' daily lives is just beginning to be understood. As the U.S. population moves toward universal adoption of Internet and mobile, our connections to other people, to information, and to companies and products are transforming. . . . more >
The Market For Apps & E-properties
The Market For Apps & E-properties The Market For Apps & E-properties demonstrates how, why, and when to add apps, social media, virtual worlds, mobile content, and other digital properties to your marketing and licensing mix. . . . more >
All About Women Consumers
All About Women Consumers This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences. . . . more >
The Entertainment, Media & Advertising Market Research Handbook, 2013 Edition
The Entertainment, Media & Advertising Market Research Handbook, 2013 Edition This 362-page user-friendly resource compiles top-line data into a single easy-to-use reference, as well as providing discussions on market trends, guidelines for demographic-focused advertising, and more. . . . more >
How Americans Use Social Media
How Americans Use Social Media Almost half of Americans visit a social network on any given day. Clearly Facebook isn't flaming out and Twitter isn't just a fad. The all-new 2012 edition of "How Americans Use Social Media" reveals what consumers are doing, looking for, and getting out of the time they spend on social media. . . . more >
Hispanic Marketing: Addressing Acculturation
Hispanic Marketing: Addressing Acculturation Understand how acculturation impacts your new product introductions, positioning, advertising and marketing to today's 47 million U.S. Hispanics, who account for almost $1 trillion in buying power. . . . more >
Directory Of Sources For Consumer Research
Directory Of Sources For Consumer Research This must-have reference provides instant access to 1600 independent, government, non-profit, and other organizations that publish research on consumer behavior and attitudes. The listings are indexed into 85 subject areas so you can instantly locate the sources you need for research about consumers. . . . more >
International Consumer Markets
International Consumer Markets Total global consumer spending tops $42.8 trillion. This market is assessed by region, country, and sector in International Consumer Markets 2014. . . . more >
Profiles Of The U.S. Online Shopper
Profiles Of The U.S. Online Shopper Drawing on primary data from more than 37 sources , this 36-page reference gives you authoritative data to illustrate every aspect of online shopping -- and the insight to apply that data to your Internet marketing strategy. . . . more >
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