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Home | Research on Consumers

What Moms Think And Do
What Moms Think And Do Drawing on research from 80 sources, this 6th edition delivers a portrait of this diverse, tech-savvy, ambitious, and realistic group of women that will power your marketing and advertising messages, product development, and promotional strategy. . . . more >
Restaurant Food & Beverage Market Research Handbook
Restaurant Food & Beverage Market Research Handbook This handbook provides essential information every marketer and restaurant executive needs -- analysis of menu trends, culinary themes, alcoholic and refreshment beverage trends, and promotional strategies. . . . more >
Sports Marketing
Sports Marketing This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, and more. . . . more >
The Entertainment, Media & Advertising Market Research Handbook
The Entertainment, Media & Advertising Market Research Handbook This 362-page user-friendly resource compiles top-line data into a single easy-to-use reference, as well as providing discussions on market trends, guidelines for demographic-focused advertising, and more. . . . more >
The Market For Apps & E-properties
The Market For Apps & E-properties The Market For Apps & E-properties demonstrates how, why, and when to add apps, social media, virtual worlds, mobile content, and other digital properties to your marketing and licensing mix. . . . more >
The EPM Fad Study
The EPM Fad Study Discover how to manage fads -- even turn them into franchises -- with this exhaustive research report. . . . more >
Profiles Of The U.S. Simultaneous Media User
Profiles Of The U.S. Simultaneous Media User Discover how simultaneous media use feeds consumer interest in a subject, and how it deepens their level of engagement. . . . more >
Profiles Of The U.S. Online Shopper
Profiles Of The U.S. Online Shopper Drawing on primary data from more than 37 sources, this 36-page reference gives you authoritative data to illustrate every aspect of online shopping -- and the insight to apply that data to your Internet marketing strategy. . . . more >
How Mobile Devices Are Changing The Way Americans Shop
How Mobile Devices Are Changing The Way Americans Shop How Mobile Devices Are Changing The Way Americans Shop exposes the game-changing transformation of the retail shopping experience. You get the data and analysis to make strategic decisions about your future retail marketing programs. . . . more >
EPM's Guide to the Christian Marketplace
EPM's Guide to the Christian Marketplace EPM's Guide To The Christian Marketplace introduces you to the key players, and gives you an overview of the opportunities in the Christian arena. Discover how simultaneous media use feeds consumer interest in a subject, and how it deepens their level of engagement. . . . more >
Directory of Sources for Consumer Research
Directory of Sources for Consumer Research This must-have reference provides instant access to 1600 independent, government, non-profit, and other organizations that publish research on consumer behavior and attitudes. The listings are indexed into 85 subject areas so you can instantly locate the sources you need for research about consumers. . . . more >
All About Women Consumers
All About Women Consumers This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences. . . . more >
Consumer Behavior
Consumer Behavior Consumers spend $10 trillion annually. Discover who (for 25 demographic groups) spends how much (by household) on what (food, healthcare, leisure, more), where (retail, online), and how (preferred payment methods). . . . more >
Retail Business Market Research Handbook
Retail Business Market Research Handbook The 2013-2014 Retail Business Market Research Handbook provides a comprehensive overview of consumer buying trends in the United States, and the competitive environment surrounding this rapidly changing marketplace. . . . more >
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