Research Alert
Stay up-to-the-minute on consumer behavior and attitudes with this twice-monthly newsletter packed with key data. Each article and abstract includes source information for quick follow-ups. . . .
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How Mobile Devices Are Changing The Way Americans Shop
How Mobile Devices Are Changing The Way Americans Shop exposes the game-changing transformation of the retail shopping experience. You get the data and analysis to make strategic decisions about your future retail marketing programs. . . .
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Consumer Behavior, 2013 Edition
Consumers spend $10 trillion annually. Discover who (for 25 demographic groups) spends how much (by household) on what (food, healthcare, leisure, more), where (retail, online), and how (preferred payment methods). . . .
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Sports Marketing, 2013 Edition
This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, and more. . . .
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All About Women Consumers
This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences. . . .
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The Market For Apps & E-properties
The Market For Apps & E-properties demonstrates how, why, and when to add apps, social media, virtual worlds, mobile content, and other digital properties to your marketing and licensing mix. . . .
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Hispanic Marketing: Addressing Acculturation
Understand how acculturation impacts your new product introductions, positioning, advertising and marketing to today's 47 million U.S. Hispanics, who account for almost $1 trillion in buying power. . . .
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Consumer Segmentation Survey
Whether you're a consumer goods manufacturer, service provider, marketer or advertiser, this exclusive survey will help you understand what motivates your prospects and customers. . . .
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How Americans Use Social Media
Almost half of Americans visit a social network on any given day. Clearly Facebook isn't flaming out and Twitter isn't just a fad. The all-new 2012 edition of "How Americans Use Social Media" reveals what consumers are doing, looking for, and getting out of the time they spend on social media. . . .
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Profiles Of The U.S. Online Shopper
Drawing on primary data from more than 37 sources , this 36-page reference gives you authoritative data to illustrate every aspect of online shopping -- and the insight to apply that data to your Internet marketing strategy. . . .
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Retail Business Market Research Handbook
The 2012 Retail Business Market Research Handbook provides a comprehensive overview of consumer buying trends in the United States, and the competitive environment surrounding this rapidly changing marketplace. . . .
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The Licensing Letter
