Research Alert
Stay up-to-the-minute on consumer behavior and attitudes with this twice-monthly newsletter packed with key data. Each article and abstract includes source information for quick follow-ups. . . .
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Grocery Cross-Shopper Behavior Study
Grocery cross-shoppers are smart. They know where to get the best products, at the best prices, and show little loyalty to any one particular retailer. But they can be won over -- and since they shop nearly six times per month, winning their allegiance is critical to growth. . . .
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How Mobile Devices Are Changing The Way Americans Shop
How Mobile Devices Are Changing The Way Americans Shop exposes the game-changing transformation of the retail shopping experience. You get the data and analysis to make strategic decisions about your future retail marketing programs. . . .
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Consumer Behavior, 2013 Edition
Consumers spend $10 trillion annually. Discover who (for 25 demographic groups) spends how much (by household) on what (food, healthcare, leisure, more), where (retail, online), and how (preferred payment methods). . . .
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Sports Marketing, 2013 Edition
This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, and more. . . .
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All About Women Consumers
This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences. . . .
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The Market For Apps & E-properties
The Market For Apps & E-properties demonstrates how, why, and when to add apps, social media, virtual worlds, mobile content, and other digital properties to your marketing and licensing mix. . . .
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Hispanic Marketing: Addressing Acculturation
Understand how acculturation impacts your new product introductions, positioning, advertising and marketing to today's 47 million U.S. Hispanics, who account for almost $1 trillion in buying power. . . .
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Consumer Segmentation Survey
Whether you're a consumer goods manufacturer, service provider, marketer or advertiser, this exclusive survey will help you understand what motivates your prospects and customers. . . .
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What Dads Think and Do
Fatherhood is in transition, both in fathers' roles at home and how marketers perceive and communicate with dads as consumers. . . .
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How Americans Use Social Media
Almost half of Americans visit a social network on any given day. Clearly Facebook isn't flaming out and Twitter isn't just a fad. The all-new 2012 edition of "How Americans Use Social Media" reveals what consumers are doing, looking for, and getting out of the time they spend on social media. . . .
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Profiles Of The U.S. Online Shopper
Drawing on primary data from more than 37 sources , this 36-page reference gives you authoritative data to illustrate every aspect of online shopping -- and the insight to apply that data to your Internet marketing strategy. . . .
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Retail Business Market Research Handbook
The 2012 Retail Business Market Research Handbook provides a comprehensive overview of consumer buying trends in the United States, and the competitive environment surrounding this rapidly changing marketplace. . . .
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101 Charts About Men
With 101 Charts About Men you get a clear picture of the lifestyle and buying habits of the new American man in one desktop reference. . . .
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Private Label Consumers
For this exclusive report we asked 300 women to identify which of 46 fashion, food, and storewide brands (store-developed or licensed) are sold at Walmart, Target, Kohl's, Sears/Kmart, JC Penney, Macy's and 13 other retailers. . . .
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EPM's Guide to the Christian Marketplace
EPM's Guide To The Christian Marketplace introduces you to the key players, and gives you an overview of the opportunities in the Christian arena. Discover how simultaneous media use feeds consumer interest in a subject, and how it deepens their level of engagement. . . .
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The EPM Fad Study
Discover how to manage fads -- even turn them into franchises -- with this exhaustive research report. . . .
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The Licensing Letter
