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Home | Consumer Research

Consumer Research

How well do you know the American consumer? You may be surprised to learn you're basing important decisions on misperceptions, old data or even "facts" that are no longer true or relevant. Let us help. EPM Communications offers powerful research tools to help you quickly locate the current information you need -- without spending hours sifting through reams of research reports.

Research Alert
Research Alert Stay up-to-the-minute on consumer behavior and attitudes with this twice-monthly newsletter packed with key data. Each article and abstract includes source information for quick follow-ups. . . . more >
All About Women Consumers
All About Women Consumers This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences. . . . more >
How Mobile Devices Are Changing The Way Americans Shop
How Mobile Devices Are Changing The Way Americans Shop How Mobile Devices Are Changing The Way Americans Shop exposes the game-changing transformation of the retail shopping experience. You get the data and analysis to make strategic decisions about your future retail marketing programs. . . . more >
Profiles Of The U.S. Simultaneous Media User
Profiles Of The U.S. Simultaneous Media User Discover how simultaneous media use feeds consumer interest in a subject, and how it deepens their level of engagement. . . . more >
Consumer Behavior, 2012 Edition
Consumer Behavior, 2012 Edition Consumers spend $10 trillion annually. Discover who (for 25 demographic groups) spends how much (by household) on what (food, healthcare, leisure, more), where (retail, online), and how (preferred payment methods). . . . more >
Restaurant Food & Beverage Market Research Handbook, 2012 Edition
Restaurant Food & Beverage Market Research Handbook, 2012 Edition This handbook provides essential information every marketer and restaurant executive needs -- analysis of menu trends, culinary themes, alcoholic and refreshment beverage trends, and promotional strategies. . . . more >
Sports Marketing, 2012 Edition
Sports Marketing, 2012 Edition This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, and more. . . . more >
The Entertainment, Media & Advertising Market Research Handbook, 2012 Edition
The Entertainment, Media & Advertising Market Research Handbook, 2012 Edition This 321-page user-friendly resource compiles top-line data into a single easy-to-use reference, as well as providing discussions on market trends, guidelines for demographic-focused advertising, and more. . . . more >
Hispanic Marketing: Addressing Acculturation
Hispanic Marketing: Addressing Acculturation Understand how acculturation impacts your new product introductions, positioning, advertising and marketing to today's 47 million U.S. Hispanics, who account for almost $1 trillion in buying power. . . . more >
Research Alert's Little Black Book Of Research Resources
Research Alert's Little Black Book Of Research Resources Nearly 600 companies listed, with contact information including phone, fax and website. Listings also include area of concentration or specialty. . . . more >
Consumer Segmentation Survey
Consumer Segmentation Survey Whether you're a consumer goods manufacturer, service provider, marketer or advertiser, this exclusive survey will help you understand what motivates your prospects and customers. . . . more >
Research Alert Yearbook
Research Alert Yearbook Get vital, credible facts on consumer behavior, spending, and attitudes with Research Alert Yearbook. . . . more >
How Americans Use Social Media
How Americans Use Social Media Almost half of Americans visit a social network on any given day. Clearly Facebook isn't flaming out and Twitter isn't just a fad. The all-new 2012 edition of "How Americans Use Social Media" reveals what consumers are doing, looking for, and getting out of the time they spend on social media. . . . more >
What Moms Think And Do
What Moms Think And Do All-new 2011 edition helps you effectively tailor your marketing and advertising message to moms. . . . more >
Profiles Of The U.S. Online Shopper
Profiles Of The U.S. Online Shopper Drawing on primary data from more than 37 sources , this 36-page reference gives you authoritative data to illustrate every aspect of online shopping -- and the insight to apply that data to your Internet marketing strategy. . . . more >
Retail Business Market Research Handbook
Retail Business Market Research Handbook The 2011 Retail Business Market Research Handbook provides a comprehensive overview of consumer buying trends in the United States, and the competitive environment surrounding this rapidly changing marketplace. . . . more >
The Travel & Tourism Market Research Handbook, 2011-2012 Edition
The Travel & Tourism Market Research Handbook, 2011-2012 Edition Guide tourism development with this analysis of traveler activities, online travel planning, and promotional strategies. Over 1,400 website links direct you to additional market research information and other resources. . . . more >
The 2012-2013 Leisure Market Research Handbook
The 2012-2013 Leisure Market Research Handbook This in-depth analysis of the growing $2.5 trillion leisure market provides you with comprehensive insight into 95 leisure segments competing for consumers' time and discretionary spending. . . . more >
101 Charts About Men
101 Charts About Men With 101 Charts About Men you get a clear picture of the lifestyle and buying habits of the new American man in one desktop reference. . . . more >
Private Label Consumers
Private Label Consumers For this exclusive report we asked 300 women to identify which of 46 fashion, food, and storewide brands (store-developed or licensed) are sold at Walmart, Target, Kohl's, Sears/Kmart, JC Penney, Macy's and 13 other retailers. . . . more >
EPM's Guide to the Christian Marketplace
EPM's Guide to the Christian Marketplace EPM's Guide To The Christian Marketplace introduces you to the key players, and gives you an overview of the opportunities in the Christian arena. Discover how simultaneous media use feeds consumer interest in a subject, and how it deepens their level of engagement. . . . more >
The EPM Fad Study
The EPM Fad Study Discover how to manage fads -- even turn them into franchises -- with this exhaustive research report. . . . more >
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