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Home | Youth

Youth Trends & Data

With kids' interests changing as fast as they surf channels, capturing the attention of today's tweens, teens and college students requires fresh perspectives. Gain an understanding of what draws their attention and what motivates them to spend.

Youth Markets Alert

With Youth Markets Alert you'll discover the most effective ways to reach pre-schoolers (and their parents and grandparents), tweens, teens and college kids. . . . more >

Teen Spending & Behavior

Understand the buying habits and attitudes of today's teens who wield more than $200 billion in purchasing power. . . . more >

Marketing To Tweens & Teens

When it comes to marketing to tweens and teens, there's a thin line between appeasing and offending parent groups and government regulators. And pleasing those groups -- along with the kids -- is both filled with opportunity and fraught with danger. This report delivers creative solutions to the youth marketing conundrum. . . . more >

How Tweens & Teens Use Social Media

Find out how tweens, teens, and young adults interact with social media, and what brands are doing to intercept their fragmented attention. . . . more >

Tween Sensibility, Spending And Influence

Drawing on EPM's expertise covering the youth, entertainment and licensing markets, this in-depth report demystifies the buying habits and attitudes of this influential consumer group in a clear, convenient and comprehensive reference source. . . . more >

Teen Media Use

Analyzes research from 27 primary sources to provide you with the ultimate guide to which media teens rely on, how they use those media, and how media influence their spending and behavior. . . . more >

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No matter how much you've budgeted for Angels baseball stuff, it's not enough. | The Orange County Register

Shirt Sales Tell Tale of a Lin Fadeaway | New York Times

Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry | USA Today

Report Puts a Number on Counterfeit Jerseys | The New York Times

In Death, Endorsements Are a Girl's Best Friend | Bloomberg Businessweek