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Home | Youth

Youth Trends & Data

With kids' interests changing as fast as they surf channels, capturing the attention of today's tweens, teens and college students requires fresh perspectives. Gain an understanding of what draws their attention and what motivates them to spend.

Youth Markets Alert
Youth Markets Alert With Youth Markets Alert you'll discover the most effective ways to reach pre-schoolers (and their parents and grandparents), tweens, teens and college kids. . . . more >
Teen Spending & Behavior
Teen Spending & Behavior Understand the buying habits and attitudes of today's teens who wield more than $200 billion in purchasing power. . . . more >
Marketing To Tweens & Teens
Marketing To Tweens & Teens When it comes to marketing to tweens and teens, there's a thin line between appeasing and offending parent groups and government regulators. And pleasing those groups -- along with the kids -- is both filled with opportunity and fraught with danger. This report delivers creative solutions to the youth marketing conundrum. . . . more >
How Tweens & Teens Use Social Media
How Tweens & Teens Use Social Media Find out how tweens, teens, and young adults interact with social media, and what brands are doing to intercept their fragmented attention. . . . more >
Tween Sensibility, Spending And Influence
Tween Sensibility, Spending And Influence Drawing on EPM's expertise covering the youth, entertainment and licensing markets, this in-depth report demystifies the buying habits and attitudes of this influential consumer group in a clear, convenient and comprehensive reference source. . . . more >
Teen Media Use
Teen Media Use Analyzes research from 27 primary sources to provide you with the ultimate guide to which media teens rely on, how they use those media, and how media influence their spending and behavior. . . . more >
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