Youth Markets Alert
With Youth Markets Alert you'll discover the most effective ways to reach pre-schoolers (and their parents and grandparents), tweens, teens and college kids. . . .
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The Global Market For Licensed Preschool Properties
The Global Market For Licensed Preschool Properties details retail sales, licensing activity, media exposure, promotional activities, and more for 130 preschool properties doing business globally or in local markets around the world. . . .
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Tween Sensibility, Spending And Influence
Tween Sensibilty, Spending And Influence immerses you in the tween lifestyle with the latest data and analysis curated from 52 top-flight sources. Included in this comprehensive report are five essays supported by data and examples demonstrating how marketers reach tweens. . . .
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Teen Spending & Behavior
Understand the buying habits and attitudes of today's teens who wield more than $200 billion in purchasing power. . . .
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Marketing To Tweens & Teens
Marketing To Tweens & Teens delivers strategies, tactics, and over 100 mini-case studies to help you devise the right marketing programs to successfully reach both groups. . . .
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Teen Media Use
Analyzes research from 27 primary sources to provide you with the ultimate guide to which media teens rely on, how they use those media, and how media influence their spending and behavior. . . .
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The Licensing Letter
