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Home | Youth

Youth Trends & Data

With kids' interests changing as fast as they surf channels, capturing the attention of today's tweens, teens and college students requires fresh perspectives. Gain an understanding of what draws their attention and what motivates them to spend.

Research Alert Pro
Research Alert Pro Research Alert Pro delivers abstracts of primary research - connected to it's searchable database - 24 times a year, to keep you abreast of the latest trends in consumer behavior. And each article includes complete source information so you can instantly follow up when you need additional detail. . . . more >
Tween Sensibility, Spending And Influence
Tween Sensibility, Spending And Influence Tween Sensibilty, Spending And Influence immerses you in the tween lifestyle with the latest data and analysis curated from 52 top-flight sources. Included in this comprehensive report are five essays supported by data and examples demonstrating how marketers reach tweens. . . . more >
Teen Spending & Behavior
Teen Spending & Behavior Understand the buying habits and attitudes of today's teens who wield more than $200 billion in purchasing power. . . . more >
Marketing To Tweens & Teens
Marketing To Tweens & Teens Marketing To Tweens & Teens delivers strategies, tactics, and over 100 mini-case studies to help you devise the right marketing programs to successfully reach both groups. . . . more >
The Global Market For Licensed Preschool Properties
The Global Market For Licensed Preschool Properties The Global Market For Licensed Preschool Properties details retail sales, licensing activity, media exposure, promotional activities, and more for 130 preschool properties doing business globally or in local markets around the world. . . . more >
How Tweens & Teens Use Social Media
How Tweens & Teens Use Social Media Find out how tweens, teens, and young adults interact with social media, and what brands are doing to intercept their fragmented attention. . . . more >
Directory of Sources for Consumer Research
Directory of Sources for Consumer Research This must-have reference provides instant access to 1600 independent, government, non-profit, and other organizations that publish research on consumer behavior and attitudes. The listings are indexed into 85 subject areas so you can instantly locate the sources you need for research about consumers. . . . more >
Teen Media Use
Teen Media Use Analyzes research from 27 primary sources to provide you with the ultimate guide to which media teens rely on, how they use those media, and how media influence their spending and behavior. . . . more >
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 EPM In the news
[TLLDA] Can Disney Keep Frozen Hot?
3-30-15
By Glenn Demby
Frozen was clearly the headline story of not just entertainment but perhaps all licensing in North America in 2014 . . .
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[TLLDA] "Fancy Nancy" Moves from Page to Screen with Disney Junior
3-27-15
By Marcy Magiera
"Fancy Nancy" is all dressed up and on the go. Variety reports that Disney Junior has cut a deal with Harper Collins Children's Books for rights to . . .
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[TLLDA] The Potential Licensing Fallout from the Heinz, Kraft Merger
3-26-15
By Glenn Demby
The newly announced merger of H.J. Heinz Company and Kraft Foods Group will probably have a major impact on licensing of . . .
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[TLLDA] Food/Beverage and Restaurant Properties Rise in 2014
3-25-15
By Marcy Magiera
Sales of licensed Corporate Trademark property goods in the U.S. and Canada grew 2.0% in 2014, a significant increase from the category's 0.8% growth in 2013, according to . . .
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[TLLDA] Survey: Sports up 5%; Wilson Buys Louisville Slugger
3-24-15
By Marcy Magiera
Sports was a key area of growth for the licensing business in 2014, with the property type up 5%, according to The Licensing Letter's Annual Business Survey . . .
more >