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Women Trends & Data

Eight times out of 10, it's a woman who decides whether to buy your product or service. And her influence extends across a vast network of friends, coworkers, e-mail buddies, and extended family. Discover how to attract women's interests, fulfill their expectations, and deliver the goods and services they'll talk about with a smile.

What Moms Think And Do
What Moms Think And Do Drawing on research from 80 sources, this 6th edition delivers a portrait of this diverse, tech-savvy, ambitious, and realistic group of women that will power your marketing and advertising messages, product development, and promotional strategy. . . . more >
Directory of Sources for Consumer Research
Directory of Sources for Consumer Research This must-have reference provides instant access to 1600 independent, government, non-profit, and other organizations that publish research on consumer behavior and attitudes. The listings are indexed into 85 subject areas so you can instantly locate the sources you need for research about consumers. . . . more >
All About Women Consumers
All About Women Consumers This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences. . . . more >
Private Label Consumers
Private Label Consumers For this exclusive report we asked 300 women to identify which of 46 fashion, food, and storewide brands (store-developed or licensed) are sold at Walmart, Target, Kohl's, Sears/Kmart, JC Penney, Macy's and 13 other retailers. . . . more >
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