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Home | Articles Archive

The EPM Articles Archive provides instant answers to your questions about consumer behavior, marketing, and licensing/merchandising.

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Use the search bar at left to enter your search terms. The results will reflect the material published in all of our newsletters.

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You can Google the same terms and likely find millions of results — and then play trial-and-error refining your search. With the EPM Articles Archive, you’ll find targeted, highly focused results, making your effort pay off quickly. And much of the research we abstract isn’t available publicly online, giving you access to data no amount of Googling will uncover.

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Consumer Behavior: Our analysts scour public and private research sources to identify the best data on consumer behavior available. Once vetted, they abstract the findings, summarize the highlights and present easy-to-read charts and tables so you can integrate key numbers into your presentations, proposals, competitive analysis, and budgets.

Licensing/Merchandising: All articles are researched and written by our editors; the bulk of the licensing data we publish is proprietary. Licensing executives worldwide rely on our data and analysis to guide their planning and business development.

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Article Archive members have exclusive full access to the latest marketing, merchandising, and consumer intelligence:

[TLL] New Ownership Models Invigorate Estate Licensing as Private Equity Firms, Agents Take Stakes
5/20/2013 New ownership and management models in estate licensing are taking root alongside traditional practices. Among the business models that have e . . . more >
[TLL] Retail Sales of Sports-Licensed Merchandise Up 2.2% in 2012; Apparel and Accessories Lead
5/20/2013 Retail sales of licensed merchandise based on sports leagues and events were up 2.2% in the U.S. and Canada in 2012, according to TLL's Annual . . . more >
[TLL] Licensing Ledger
5/20/2013 In the Wake of Tragedy: Time to Change Work Conditions Disney has spurred a healthy social responsibility debate with its . . . more >
[TLL] Reclaiming a License's Image
5/20/2013 When control of the license or some portions of it changes hands, the family of the creator may not be happy with the outcome. This dissatisfa . . . more >
[RA] Consumers Expect Seamless Cross-Channel Shopping Experience, but They Aren't Getting It (Yet)
5/17/2013 Consumers are more likely to enjoy shopping for apparel in physical stores than online, though the majority enjoy both, according to Accenture. Consumers worldwide expect and want a . . . more >
[RA] Three in Four Gen Xers Are Parents
5/17/2013 Almost three-quarters of Gen X Americans (74%) have children, and 88% of Gen X parents have children currently living at home, according to MetLife. Gen X families have an average of 2. . . . more >
[RA] Moms Are Active Online Gamers and Social Media Users
5/17/2013 Two-thirds of moms (67%) play online games, compared to 57% of women without children, according to the Total Beauty Media Group. Almost three in 10 moms (29%) play online games with th . . . more >
[RA] Americans Plan to Continue Buying Private-Label Brands
5/17/2013 Buying private-label or store brands has become the norm for many Americans, and they're increasingly likely to say they plan to keep purchasing them even if the economy improves, ac . . . more >
[RA] A Third of Americans Choose Restaurants Based on Promotions
5/17/2013 More than a third of U.S. consumers (35%) choose restaurants based on price or special promotions, according to The NPD Group. Almost a fifth say they hardly ever eat out. Americans . . . more >
[RA] Women 'Like' and Share Content More Than Men Do
5/17/2013 U.S. women are more likely than men to "like" or share content posted by others on social networks and other websites (53% vs. 34%), according to Ipsos. Americans under age 35 (57%) . . . more >
[RA] Majority of Americans Watch Video on Devices Other Than TVs
5/17/2013 More than half of U.S. adults (53%) watch video on devices other than TVs each week, up from 37% who did so in 2011, according to Leichtman Research Group. More than a quarter (27%) wat . . . more >
[RA] One in Three Online Americans Watch TV Programs Via Streaming
5/17/2013 More than a third of U.S. Internet users ages 13-54 (34%) watched streaming video originating from a TV network between September 2012 and December 2012, according to GfK. The majority . . . more >
[RA] Hispanics Enjoy Shopping With Friends, Family
5/17/2013 More than half of U.S. Hispanics (55%) say they love shopping with companions, compared to 38% of general market shoppers who feel this way, according to The Integer Group and M/A/R/C R . . . more >
[RA] Laptops Are Preferred Screens for Streaming Video
5/17/2013 Laptops are the most commonly used devices for watching streaming video, according to the Interactive Advertising Bureau (IAB). More than one in 10 U.S. adults stream video on a typical . . . more >
[RA] TV Has Largest Audience, but Newspapers Are Most Trusted
5/17/2013 Local TV has the largest weekly audience of any media source, but national newspapers are considered the most trustworthy, according to Nielsen research for the Newspaper Association . . . more >
[CL] Web Video Broadens Its Base; NewFronts Highlight New Opportunities for Content Developers and Licensors
5/15/13 The online video world wrapped up the sixth annual NewFronts market in New York City earlier this month where brand marketers and advertisers were feted at splas . . . more >
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