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Home | Articles Archive

The EPM Articles Archive provides instant answers to your questions about consumer behavior, marketing, and licensing/merchandising.

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Article Archive members have exclusive full access to the latest marketing, merchandising, and consumer intelligence:

[YMA] General Motors Seeks MTV's Cool Factor, While Ford Embraces Social Media In Order To Appeal To Young Drivers
05-01-12 There have been a lot of headlines regarding teen driver trends recently, with two conflicting theories emerging from the array of surveys, artic . . . more >
[YMA] Teens Text To Talk With Friends, But They Want Brands To Use Email To Reach?Them
05-01-12 Almost two thirds of teens ages 15-17 (64%)   rely on text messages to communicate with others, according to ExactTarget. . . . more >
[YMA] Social TV: The Next Big Thing For Reaching Teens?
05-01-12 The buzz around “social TV” is increasingly attracting the attention of brands interested in reaching teens and young adults. Ford Mo . . . more >
[YMA] Alloy, Balzer + Bray To Develop Reader-Submitted Novel
05-01-12 Alloy's new publishing unit The Collaborative teams with HarperCollins imprint Balzer + Bray to publish a reader-submitted young adult novel titl . . . more >
[YMA] Smartphone Ownership Cuts Across Economic Brackets
05-01-12 Even among those earning less than $15,000 annually, more than one in two young adults ages 18-24 own smartphones, according to Nielsen. Young ad . . . more >
[YMA] Smartphone Ownership Spikes At Age 13
05-01-12 Smartphone ownership spikes after age 13: 8% of those ages 12-13 own smartphones, compared to 31% of those ages 14-17, according to the Pew Resea . . . more >
[YMA] Children And Video Game, Computer Usage
05-01-12 Children pick up the video game console controller for the first time at the age of three years and 11 months, according to Common Sense Media. More than four in 10 2- . . . more >
[YMA] Alcohol Flows Freely On Top-40 Tunes
05-01-12 Teens hear references to 3.4 alcohol brands when listening to top-40 music stations for an hour, according to University of Pittsburgh and Dartmouth University researc . . . more >
[YMA] Most U.S. Millennials Consider Themselves To Be Happy
05-01-12 A majority of teens and young adults ages 15-25 consider themselves to be happy, according to InSites Consulting. Only one in eight fee . . . more >
[CL] Marketing The Benefits Of Ownership: Can Consumers Legally Sell Unused Codes For Digital Media?
05-01-12   Media and entertainment companies, from book  and video game publishers to music labels and movie studios, all have an interest in maintaining “sell-throug . . . more >
[YMA] Adults Say Kids Can Stay With Them Forever
05-01-12 The majority of parents (54%) and 49% of non-parents don’t believe in setting firm guidelines as to when children should move out of their . . . more >
[CL] Apps, eBooks, 'Agency Model' Dominate Talk Among Publishers
05-01-12 As at other recent book industry confabs, The London Book Fair in April found publishers focusing on apps, eBooks, and other ways of connecting with digital consumer . . . more >
[CL] Clicks 05-01-12
05-01-12 At Redbox, ‘Dvd' And ‘Growth' Are Still In Same Sentence Coinstar-owned Redbox/sp . . . more >
[CL] Marketing Monitor 05-01-12
05-01-12   Coca-Cola — And Spotify — /s . . . more >
[CL] Smartphone Ownership Among Young Adults Cuts Across Economic Brackets
05-02-12 Even among members of households that earn less than $15,000 annually, more than half of young adults ages 18-24 own smartphones (56%), according to . . . more >
[YMA] Teens and Young Adults Most Commonly Tweak Their Noses
05-01-12 More than two in 10 nose jobs (rhinoplasties) by plastic surgeons in 2011 (21%) were performed on those under age 22, according to a report by International Communicat . . . more >
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