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Home | Articles Archive

The EPM Articles Archive provides instant answers to your questions about consumer behavior, marketing, and licensing/merchandising.

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Use the search bar at left to enter your search terms. The results will reflect the material published in all of our newsletters.

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Why Use The EPM Articles Archive?

You can Google the same terms and likely find millions of results — and then play trial-and-error refining your search. With the EPM Articles Archive, you’ll find targeted, highly focused results, making your effort pay off quickly. And much of the research we abstract isn’t available publicly online, giving you access to data no amount of Googling will uncover.

Plus, you get complete contact information for all research providers so you can delve deeper into primary source material when you need it.

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Consumer Behavior: Our analysts scour public and private research sources to identify the best data on consumer behavior available. Once vetted, they abstract the findings, summarize the highlights and present easy-to-read charts and tables so you can integrate key numbers into your presentations, proposals, competitive analysis, and budgets.

Licensing/Merchandising: All articles are researched and written by our editors; the bulk of the licensing data we publish is proprietary. Licensing executives worldwide rely on our data and analysis to guide their planning and business development.

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Article Archive members have exclusive full access to the latest marketing, merchandising, and consumer intelligence:

[RA] Women Guide Household Spending But Take A Collaborative Approach To Purchase Decisions
02-03-12 Married women are  more likely than married men to say they share household decision-making equally with their part . . . more >
[RA] Four In 10 American Indians Are Multiracial
02-03-12 Nearly 2% of the U.S. population are American Indian or Alaska Native, either alone or in combination with other races, according to the . . . more >
[RA] Social Log-in Users Spend More Time On Websites Than Non-Users
02-03-12 Internet users who are logged into social networks spend 50% more time on the other websites they’re visiting than visitors who are . . . more >
[RA] Most Tablet Owners Used Them To Shop In 2011 Holiday Season
02-03-12 Almost nine in 10 tablet owners (87%) used these devices for holiday shopping in the 2011 holiday season, according to an Equation Resear . . . more >
[RA] Tablet Ownership Doubled In Holiday 2011
02-03-12 Tablet ownership in the U.S. nearly doubled between mid-December 2011 and early January 2012, according to the Pew Research Center’ . . . more >
[RA] Consumers View Brands As Responsive
02-03-12 More than three quarters of global consumers (77%) think brands are listening more to what consumers want than they were a decade ago, ac . . . more >
[RA] Americans Vow To Lose Weight -- As Usual
02-03-12 Health, fitness, and weight loss are perennial topics for New Year’s resolutions; only 6% of Americans who have made resolutions fo . . . more >
[RA] Affluents Are Scaling Back On Dining Out, Spa Treatments
02-03-12 Although affluent shoppers (those with household incomes over $100,000) tend to be more optimistic than overall consumers about their fin . . . more >
[RA] Majority Of U.S. Households Have HDTV Sets
02-03-12 Nearly seven in 10 U.S. households (69%) own HDTVs as of the end of 2011, up from just 17% in 2006, according to Leichtman Research Group . . . more >
[RA] Social Media Sales Expected To Reach $30 Billion By 2015
02-03-12 By 2015, $30 billion worth of products will be sold directly through social media, according to estimates by Booz & Company. The U.S. . . . more >
[RA] Factoids 02-03-12
02-03-12 • More than a third of moms (36%) say child . . . more >
[RA] Consumers Rate Online Shopping Experiences Highly
02-03-12 Shoppers who are highly satisfied with a retailer’s website are 68% more likely than those who are dissatisfied to purchase from th . . . more >
[RA] Americans Have Limited Patience For Online Ads
02-03-12 Americans consider 15 seconds the most acceptable amount of time for watching an online ad before viewing free content, according to . . . more >
[RA] Majority Of Women Recommend Products They've Sampled
02-03-12 About a third of women (32%) say free samples or trial products are key influences in getting them to try new products, according to . . . more >
[RA] Hispanics Hit Hard By Economy But Optimistic
02-03-12 More than half of U.S. Hispanics (54%) believe the recession has hurt Hispanics more than it has other groups of Americans, according . . . more >
[MTW] Differences In Beauty And Self Image Between Teen Girls And Women In Their 60s
02-01-12 Although the majority of women in their teens (80%) and 60s (88%) feel they look good for their age, according to span class="03eTextbas . . . more >
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