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Newsletters, Directories, Reports & Services From EPM Communications, Inc.
Research Alert Yearbook
Research Alert Yearbook Get vital, credible facts on consumer behavior, spending, and attitudes with Research Alert Yearbook. . . . more >
The Licensing Letter
The Licensing Letter Since 1976, The Licensing Letter has been delivering vital news and information to the licensing community. In every issue you get unique, farsighted reporting, comprehensive data, and actionable intelligence you can use to succeed in today's competitive licensing business. . . . more >
How Mobile Devices Are Changing The Way Americans Shop
How Mobile Devices Are Changing The Way Americans Shop How Mobile Devices Are Changing The Way Americans Shop exposes the game-changing transformation of the retail shopping experience. You get the data and analysis to make strategic decisions about your future retail marketing programs. . . . more >
The Licensing Letter Sourcebook
The Licensing Letter Sourcebook The must-have reference for consumer products licensing executives, The Licensing Letter Sourcebook provides instant access to more than 3,700 licensing decision-makers worldwide, representing over 9,000 properties. . . . more >
The Licensing Letter Royalty Trends Report
The Licensing Letter Royalty Trends Report This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. . . . more >
International Licensing: A Status Report
International Licensing: A Status Report From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the international licensing business. . . . more >
Media Use Across Platforms
Media Use Across Platforms This report draws data from more than 20 sources to document the increasing consumer adoption of Internet-connected devices. . . . more >
Licensing Business Databook
Licensing Business Databook Now you can have all the critical licensing business numbers you need at your fingertips with this one-of-a-kind resource. . . . more >
Books & Readers, eBooks & eReaders
Books & Readers, eBooks & eReaders With eReader ownership approaching 20% of U.S. Internet users, opportunities -- and implications -- abound for content licensors across all entertainment and media segments. . . . more >
What Moms Think And Do
What Moms Think And Do Drawing on research from 80 sources, this 6th edition delivers a portrait of this diverse, tech-savvy, ambitious, and realistic group of women that will power your marketing and advertising messages, product development, and promotional strategy. . . . more >
Tween Sensibility, Spending And Influence
Tween Sensibility, Spending And Influence Tween Sensibilty, Spending And Influence immerses you in the tween lifestyle with the latest data and analysis curated from 52 top-flight sources. Included in this comprehensive report are five essays supported by data and examples demonstrating how marketers reach tweens. . . . more >
Consumer Behavior, 2014 Edition
Consumer Behavior, 2014 Edition Consumers spend $10 trillion annually. Discover who (for 25 demographic groups) spends how much (by household) on what (food, healthcare, leisure, more), where (retail, online), and how (preferred payment methods). . . . more >
Restaurant Food & Beverage Market Research Handbook, 2013 Edition
Restaurant Food & Beverage Market Research Handbook, 2013 Edition This handbook provides essential information every marketer and restaurant executive needs -- analysis of menu trends, culinary themes, alcoholic and refreshment beverage trends, and promotional strategies. . . . more >
Sports Marketing, 2013 Edition
Sports Marketing, 2013 Edition This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, and more. . . . more >
The Market For Apps & E-properties
The Market For Apps & E-properties The Market For Apps & E-properties demonstrates how, why, and when to add apps, social media, virtual worlds, mobile content, and other digital properties to your marketing and licensing mix. . . . more >
The Licensing Letter Food/Beverage Licensing Report
The Licensing Letter Food/Beverage Licensing Report There's $8 billion on the food/beverage licensing table -- use this new Licensing Letter report to create a new licensed food or beverage line or expand an existing program. . . . more >
All About Women Consumers
All About Women Consumers This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences. . . . more >
Teen Spending & Behavior
Teen Spending & Behavior Understand the buying habits and attitudes of today's teens who wield more than $200 billion in purchasing power. . . . more >
The Entertainment, Media & Advertising Market Research Handbook, 2013 Edition
The Entertainment, Media & Advertising Market Research Handbook, 2013 Edition This 362-page user-friendly resource compiles top-line data into a single easy-to-use reference, as well as providing discussions on market trends, guidelines for demographic-focused advertising, and more. . . . more >
How Americans Use Social Media
How Americans Use Social Media Almost half of Americans visit a social network on any given day. Clearly Facebook isn't flaming out and Twitter isn't just a fad. The all-new 2012 edition of "How Americans Use Social Media" reveals what consumers are doing, looking for, and getting out of the time they spend on social media. . . . more >
Hispanic Marketing: Addressing Acculturation
Hispanic Marketing: Addressing Acculturation Understand how acculturation impacts your new product introductions, positioning, advertising and marketing to today's 47 million U.S. Hispanics, who account for almost $1 trillion in buying power. . . . more >
Content Licensing for Digital Media
Content Licensing for Digital Media Content Licensing, published 24 times a year, reveals the latest trends and insights in licensing content into traditional and digital media, and for promotional tie-ins and other partnerships with consumer brands. . . . more >
Partnership Marketing Brand, Media & Entertainment Directory
Partnership Marketing Brand, Media & Entertainment Directory Find contact information for more than 3300 top-level marketing executives across brand, entertainment, and media companies, and more. Email addresses for 99% of listings, along with phone numbers and addresses. PLUS, LinkedIn links for 85% in the spreadsheet edition. . . . more >
Directory Of Sources For Consumer Research
Directory Of Sources For Consumer Research This must-have reference provides instant access to 1600 independent, government, non-profit, and other organizations that publish research on consumer behavior and attitudes. The listings are indexed into 85 subject areas so you can instantly locate the sources you need for research about consumers. . . . more >
Sports Licensing Report
Sports Licensing Report Comprehensive analysis of $21.7 billion worldwide sports and collegiate licensing business. . . . more >
Marketing To Tweens & Teens
Marketing To Tweens & Teens Marketing To Tweens & Teens delivers strategies, tactics, and over 100 mini-case studies to help you devise the right marketing programs to successfully reach both groups. . . . more >
International Consumer Markets
International Consumer Markets Total global consumer spending tops $42.8 trillion. This market is assessed by region, country, and sector in International Consumer Markets 2014. . . . more >
Profiles Of The U.S. Online Shopper
Profiles Of The U.S. Online Shopper Drawing on primary data from more than 37 sources , this 36-page reference gives you authoritative data to illustrate every aspect of online shopping -- and the insight to apply that data to your Internet marketing strategy. . . . more >
Retail Business Market Research Handbook
Retail Business Market Research Handbook The 2013-2014 Retail Business Market Research Handbook provides a comprehensive overview of consumer buying trends in the United States, and the competitive environment surrounding this rapidly changing marketplace. . . . more >
The Travel & Tourism Market Research Handbook, 2013-2014 Edition
The Travel & Tourism Market Research Handbook, 2013-2014 Edition Guide tourism development with this analysis of traveler activities, online travel planning, and promotional strategies. Over 3,500 website links direct you to additional market research information and other resources. . . . more >
How Tweens & Teens Use Social Media
How Tweens & Teens Use Social Media Find out how tweens, teens, and young adults interact with social media, and what brands are doing to intercept their fragmented attention. . . . more >
The 2012-2013 Leisure Market Research Handbook
The 2012-2013 Leisure Market Research Handbook This in-depth analysis of the growing $2.5 trillion leisure market provides you with comprehensive insight into 95 leisure segments competing for consumers' time and discretionary spending. . . . more >
101 Charts About Men
101 Charts About Men With 101 Charts About Men you get a clear picture of the lifestyle and buying habits of the new American man in one desktop reference. . . . more >
Profiles Of The U.S. Simultaneous Media User
Profiles Of The U.S. Simultaneous Media User Discover how simultaneous media use feeds consumer interest in a subject, and how it deepens their level of engagement. . . . more >
Teen Media Use
Teen Media Use Analyzes research from 27 primary sources to provide you with the ultimate guide to which media teens rely on, how they use those media, and how media influence their spending and behavior. . . . more >
Private Label Consumers
Private Label Consumers For this exclusive report we asked 300 women to identify which of 46 fashion, food, and storewide brands (store-developed or licensed) are sold at Walmart, Target, Kohl's, Sears/Kmart, JC Penney, Macy's and 13 other retailers. . . . more >
Licensing Business Handbook
Licensing Business Handbook A comprehensive business guide for property owners, manufacturers and their agents. . . . more >
EPM's Guide to the Christian Marketplace
EPM's Guide to the Christian Marketplace EPM's Guide To The Christian Marketplace introduces you to the key players, and gives you an overview of the opportunities in the Christian arena. Discover how simultaneous media use feeds consumer interest in a subject, and how it deepens their level of engagement. . . . more >
The EPM Fad Study
The EPM Fad Study Discover how to manage fads -- even turn them into franchises -- with this exhaustive research report. . . . more >
Licensing Metrics Report
Licensing Metrics Report Quick: Can you justify your licensing program's success in 5 PowerPoint slides or less? Your answer needs to be "Yes." . . . more >
Consumer Segmentation Survey
Consumer Segmentation Survey Whether you're a consumer goods manufacturer, service provider, marketer or advertiser, this exclusive survey will help you understand what motivates your prospects and customers. . . . more >
Retail Pricing of Licensed Vs. Non-licensed Merchandise
Retail Pricing of Licensed Vs. Non-licensed Merchandise This report gives manufacturers of licensed products and owners of intellectual property proof of how valuable licensing is. And it demonstrates for retailers how licensed goods give them the added margins they so desperately need in this recession economy. . . . more >
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 EPM In the news
10 Tips to Make Your Kids Good Gift Givers | Mint Life Blog

'Anchorman 2' inspires underwear marketing partnership with Jockey | Los Angeles Times

Secrets of Disney’s Top Franchises | Yahoo Finance

Not Used to Losing, Yankees Enlist a Star Who Is | The New York Times

Charlotte Bobcats campaign touts return of Hornets name | The Charlotte Observer

Retail Sales of Licensed Apparel & Accessories Grow at Two and a Half Times The General Market | LO/Licensing Outlook

Retail Sales of Licensed Merchandise Worldwide Grew 1.6% to $153.2 Billion in 2012, According to The Licensing Letter | The Wall Street Journal

Dead Holiday, Dinosaurs Fire Film Rivalries | The Hollywood Reporter

Fans of all ages — Character licensing thrives on novelty and nostalgia | EURObiZ Japan

Will Digital Media Properties Dominate Licensing? | MediaPost Publications

Keds Enlists Taylor Swift to Transmit Girl Power | The New York Times

Baby, Baby: Prepaid Debit Cards No Cause for Teens to Scream | The Wall Street Journal

New market data published on licensable copyrights and trademarks | BVR Intellectual Property Blog

Off-the-paywall thinking may give publishers a boost | SIPA

Lines by Madonna and Other Celebs Pop up in Stores | ABC News

Licensing app-titude? | Kidscreen

Disney Princess Tops List Of The 20 Best-Selling Entertainment Products | Forbes

No matter how much you've budgeted for Angels baseball stuff, it's not enough. | The Orange County Register

Shirt Sales Tell Tale of a Lin Fadeaway | New York Times

Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores  | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry  | USA Today

Report Puts a Number on Counterfeit Jerseys  |  The New York Times

In Death, Endorsements Are a Girl's Best Friend  |  Bloomberg Businessweek