Youth Markets Alert
With Youth Markets Alert you'll discover the most effective ways to reach pre-schoolers (and their parents and grandparents), tweens, teens and college kids. . . .
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Research Alert
Stay up-to-the-minute on consumer behavior and attitudes with this twice-monthly newsletter packed with key data. Each article and abstract includes source information for quick follow-ups. . . .
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Content Licensing Network
Content Licensing, published 24 times a year, reveals the latest trends and insights in licensing content into traditional and digital media, and for promotional tie-ins and other partnerships with consumer brands. . . .
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Marketing To Women
When you want to attract more female consumers (who, after all, influence more than 80% of all sales!) or get more out of your current customers, turn to this executive-level newsletter. . . .
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The Licensing Letter
Since 1976, The Licensing Letter has been delivering vital news and information to the licensing community. In every issue you get unique, farsighted reporting, comprehensive data, and actionable intelligence you can use to succeed in today's competitive licensing business. . . .
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How Mobile Devices Are Changing The Way Americans Shop
How Mobile Devices Are Changing The Way Americans Shop exposes the game-changing transformation of the retail shopping experience. You get the data and analysis to make strategic decisions about your future retail marketing programs. . . .
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The Licensing Letter Sourcebook
The must-have reference for consumer products licensing executives, The Licensing Letter Sourcebook provides instant access to more than 3,700 licensing decision-makers worldwide, representing over 9,000 properties. . . .
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The Licensing Letter Royalty Trends Report
This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. . . .
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International Licensing: A Status Report
From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the international licensing business. . . .
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Media Use Across Platforms
This report draws data from more than 20 sources to document the increasing consumer adoption of Internet-connected devices. . . .
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Books & Readers, eBooks & eReaders
With eReader ownership approaching 20% of U.S. Internet users, opportunities -- and implications -- abound for content licensors across all entertainment and media segments. . . .
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Tween Sensibility, Spending And Influence
Tween Sensibilty, Spending And Influence immerses you in the tween lifestyle with the latest data and analysis curated from 52 top-flight sources. Included in this comprehensive report are five essays supported by data and examples demonstrating how marketers reach tweens. . . .
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Consumer Behavior, 2013 Edition
Consumers spend $10 trillion annually. Discover who (for 25 demographic groups) spends how much (by household) on what (food, healthcare, leisure, more), where (retail, online), and how (preferred payment methods). . . .
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Sports Marketing, 2013 Edition
This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, and more. . . .
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All About Women Consumers
This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences. . . .
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Entertainment Marketing Sourcebook
The annual directory that delivers instant access to more than 3,000 sponsors, entertainment and media companies, retail chains and service providers committed to entertainment marketing. . . .
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Teen Spending & Behavior
Understand the buying habits and attitudes of today's teens who wield more than $200 billion in purchasing power. . . .
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The Market For Apps & E-properties
The Market For Apps & E-properties demonstrates how, why, and when to add apps, social media, virtual worlds, mobile content, and other digital properties to your marketing and licensing mix. . . .
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Hispanic Marketing: Addressing Acculturation
Understand how acculturation impacts your new product introductions, positioning, advertising and marketing to today's 47 million U.S. Hispanics, who account for almost $1 trillion in buying power. . . .
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Consumer Segmentation Survey
Whether you're a consumer goods manufacturer, service provider, marketer or advertiser, this exclusive survey will help you understand what motivates your prospects and customers. . . .
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Marketing To Tweens & Teens
Marketing To Tweens & Teens delivers strategies, tactics, and over 100 mini-case studies to help you devise the right marketing programs to successfully reach both groups. . . .
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How Americans Use Social Media
Almost half of Americans visit a social network on any given day. Clearly Facebook isn't flaming out and Twitter isn't just a fad. The all-new 2012 edition of "How Americans Use Social Media" reveals what consumers are doing, looking for, and getting out of the time they spend on social media. . . .
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Profiles Of The U.S. Online Shopper
Drawing on primary data from more than 37 sources , this 36-page reference gives you authoritative data to illustrate every aspect of online shopping -- and the insight to apply that data to your Internet marketing strategy. . . .
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Retail Business Market Research Handbook
The 2012 Retail Business Market Research Handbook provides a comprehensive overview of consumer buying trends in the United States, and the competitive environment surrounding this rapidly changing marketplace. . . .
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101 Charts About Men
With 101 Charts About Men you get a clear picture of the lifestyle and buying habits of the new American man in one desktop reference. . . .
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Teen Media Use
Analyzes research from 27 primary sources to provide you with the ultimate guide to which media teens rely on, how they use those media, and how media influence their spending and behavior. . . .
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Private Label Consumers
For this exclusive report we asked 300 women to identify which of 46 fashion, food, and storewide brands (store-developed or licensed) are sold at Walmart, Target, Kohl's, Sears/Kmart, JC Penney, Macy's and 13 other retailers. . . .
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EPM's Guide to the Christian Marketplace
EPM's Guide To The Christian Marketplace introduces you to the key players, and gives you an overview of the opportunities in the Christian arena. Discover how simultaneous media use feeds consumer interest in a subject, and how it deepens their level of engagement. . . .
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The EPM Fad Study
Discover how to manage fads -- even turn them into franchises -- with this exhaustive research report. . . .
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Licensing Metrics Report
Quick: Can you justify your licensing program's success in 5 PowerPoint slides or less? Your answer needs to be "Yes." . . .
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Retail Pricing of Licensed Vs. Non-licensed Merchandise
This report gives manufacturers of licensed products and owners of intellectual property proof of how valuable licensing is. And it demonstrates for retailers how licensed goods give them the added margins they so desperately need in this recession economy. . . .
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The Licensing Letter
