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Home | Reports

Reports
How Mobile Devices Are Changing The Way Americans Shop
How Mobile Devices Are Changing The Way Americans Shop How Mobile Devices Are Changing The Way Americans Shop exposes the game-changing transformation of the retail shopping experience. You get the data and analysis to make strategic decisions about your future retail marketing programs. . . . more >
Teen Spending & Behavior
Teen Spending & Behavior Understand the buying habits and attitudes of today's teens who wield more than $200 billion in purchasing power. . . . more >
The Licensing Letter Royalty Report
The Licensing Letter Royalty Report This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. . . . more >
Profiles Of The U.S. Simultaneous Media User
Profiles Of The U.S. Simultaneous Media User Discover how simultaneous media use feeds consumer interest in a subject, and how it deepens their level of engagement. . . . more >
Media Use Across Platforms
Media Use Across Platforms This report draws data from more than 20 sources to document the increasing consumer adoption of Internet-connected devices. . . . more >
Books & Readers, eBooks & eReaders
Books & Readers, eBooks & eReaders With eReader ownership approaching 20% of U.S. Internet users, opportunities -- and implications -- abound for content licensors across all entertainment and media segments. . . . more >
Consumer Behavior, 2012 Edition
Consumer Behavior, 2012 Edition Consumers spend $10 trillion annually. Discover who (for 25 demographic groups) spends how much (by household) on what (food, healthcare, leisure, more), where (retail, online), and how (preferred payment methods). . . . more >
Restaurant Food & Beverage Market Research Handbook, 2012 Edition
Restaurant Food & Beverage Market Research Handbook, 2012 Edition This handbook provides essential information every marketer and restaurant executive needs -- analysis of menu trends, culinary themes, alcoholic and refreshment beverage trends, and promotional strategies. . . . more >
The Licensing Letter Food/Beverage Licensing Report
The Licensing Letter Food/Beverage Licensing Report There's $8 billion on the food/beverage licensing table -- use this new Licensing Letter report to create a new licensed food or beverage line or expand an existing program. . . . more >
What Moms Think And Do
What Moms Think And Do All-new 2011 edition helps you effectively tailor your marketing and advertising message to moms. . . . more >
The Entertainment, Media & Advertising Market Research Handbook, 2012 Edition
The Entertainment, Media & Advertising Market Research Handbook, 2012 Edition This 321-page user-friendly resource compiles top-line data into a single easy-to-use reference, as well as providing discussions on market trends, guidelines for demographic-focused advertising, and more. . . . more >
Hispanic Marketing: Addressing Acculturation
Hispanic Marketing: Addressing Acculturation Understand how acculturation impacts your new product introductions, positioning, advertising and marketing to today's 47 million U.S. Hispanics, who account for almost $1 trillion in buying power. . . . more >
Profiles Of The U.S. Simultaneous Media User
Profiles Of The U.S. Simultaneous Media User Discover how simultaneous media use feeds consumer interest in a subject, and how it deepens their level of engagement. . . . more >
How Tweens & Teens Use Social Media
How Tweens & Teens Use Social Media Find out how tweens, teens, and young adults interact with social media, and what brands are doing to intercept their fragmented attention. . . . more >
Consumer Segmentation Survey
Consumer Segmentation Survey Whether you're a consumer goods manufacturer, service provider, marketer or advertiser, this exclusive survey will help you understand what motivates your prospects and customers. . . . more >
Licensing Business Databook
Licensing Business Databook Now you can have all the critical licensing business numbers you need at your fingertips with this one-of-a-kind resource. . . . more >
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