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Home | Reports

Reports
Royalty Trends Report
Royalty Trends Report This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. . . . more >
International Licensing: A Status Report
International Licensing: A Status Report From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the international licensing business. . . . more >
What Moms Think And Do
What Moms Think And Do Drawing on research from 80 sources, this 6th edition delivers a portrait of this diverse, tech-savvy, ambitious, and realistic group of women that will power your marketing and advertising messages, product development, and promotional strategy. . . . more >
Business to Business Marketing
Business to Business Marketing The 2014-2015 Edition presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end users,and analyses of trends in the B2B marketplace. . . . more >
Books & Readers, eBooks & eReaders
Books & Readers, eBooks & eReaders With eReader ownership approaching 20% of U.S. Internet users, opportunities -- and implications -- abound for content licensors across all entertainment and media segments. . . . more >
Tween Sensibility, Spending And Influence
Tween Sensibility, Spending And Influence Tween Sensibilty, Spending And Influence immerses you in the tween lifestyle with the latest data and analysis curated from 52 top-flight sources. Included in this comprehensive report are five essays supported by data and examples demonstrating how marketers reach tweens. . . . more >
Media Use Across Platforms
Media Use Across Platforms This report draws data from more than 20 sources to document the increasing consumer adoption of Internet-connected devices. . . . more >
Licensing Metrics Report
Licensing Metrics Report Quick: Can you justify your licensing program's success in 5 PowerPoint slides or less? Your answer needs to be "Yes." . . . more >
Restaurant Food & Beverage Market Research Handbook
Restaurant Food & Beverage Market Research Handbook This handbook provides essential information every marketer and restaurant executive needs -- analysis of menu trends, culinary themes, alcoholic and refreshment beverage trends, and promotional strategies. . . . more >
Retail Pricing of Licensed Vs. Non-licensed Merchandise
Retail Pricing of Licensed Vs. Non-licensed Merchandise This report gives manufacturers of licensed products and owners of intellectual property proof of how valuable licensing is. And it demonstrates for retailers how licensed goods give them the added margins they so desperately need in this recession economy. . . . more >
The Entertainment, Media & Advertising Market Research Handbook
The Entertainment, Media & Advertising Market Research Handbook This 362-page user-friendly resource compiles top-line data into a single easy-to-use reference, as well as providing discussions on market trends, guidelines for demographic-focused advertising, and more. . . . more >
The Market For Apps & E-properties
The Market For Apps & E-properties The Market For Apps & E-properties demonstrates how, why, and when to add apps, social media, virtual worlds, mobile content, and other digital properties to your marketing and licensing mix. . . . more >
Sports Licensing Report
Sports Licensing Report Comprehensive analysis of $22.2 billion worldwide sports and collegiate licensing business. . . . more >
Licensing Business Databook
Licensing Business Databook Now you can have all the critical licensing business numbers you need at your fingertips with this one-of-a-kind resource. . . . more >
Licensing Business Handbook
Licensing Business Handbook A comprehensive business guide for property owners, manufacturers and their agents. . . . more >
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