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Home | YMA Datafile
YMA Datafile

Free from the publisher of Youth Markets Alert, YMA Datafile is a weekly tip sheet guiding you to the latest research about the youth marketplace.

Youth Markets Alert Editor Larissa Faw reviews scores of research studies and culls five of the most pertinent facts to share with e-letter subscribers.

Of course, we hope the quick databursts in this e-letter will whet your appetite for EPM's twice monthly 8-page newsletter Youth Markets Alert — providing news, contacts, research and case studies on youth marketing.

EPM publishes a wide range of newsletters, research studies and other business information for marketing professionals.

To sign-up for YMA Datafile: go to the EPM E-Letter box on the right, click the box next to the Datafile(s) you want to receive and enter your first name, last name and email address.

In the meantime, use the snapshots below of the youth market to help your organization reach out to existing and new clients, build your case for internal resources, and fine-tune new business proposals:

Teens have ATM/debit cards
05-18-11 23% of teens have their own ATM/debit card, says C&R Research. © Copyright 2011, EPM C . . . more >
17% Of Parents Have No Problem With Pre-teens Using Social Media
05-18-11 17% of parents say they have no problem with a pre-teen using a social media site, up from 8% who felt . . . more >
Teen Camera Phone Use
05-18-11 76% of teens take fewer than 11 pictures using their camera phone each week, finds Nielsen. &co . . . more >
Top Celebrities Parents Would Not Want As Their Child's Friend
05-18-11 Lindsay Lohan (39%) and Snooki (29%) are the top celebrities that parents would not want as their child . . . more >
Teens Prefer Supporting Winning Team Over Best Athlete
05-18-11 Teens would prefer to be a supporting member of a winning team rather than be the best athlete on a los . . . more >
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10 Tips to Make Your Kids Good Gift Givers | Mint Life Blog

'Anchorman 2' inspires underwear marketing partnership with Jockey | Los Angeles Times

Secrets of Disney’s Top Franchises | Yahoo Finance

Not Used to Losing, Yankees Enlist a Star Who Is | The New York Times

Charlotte Bobcats campaign touts return of Hornets name | The Charlotte Observer

Retail Sales of Licensed Apparel & Accessories Grow at Two and a Half Times The General Market | LO/Licensing Outlook

Retail Sales of Licensed Merchandise Worldwide Grew 1.6% to $153.2 Billion in 2012, According to The Licensing Letter | The Wall Street Journal

Dead Holiday, Dinosaurs Fire Film Rivalries | The Hollywood Reporter

Fans of all ages — Character licensing thrives on novelty and nostalgia | EURObiZ Japan

Will Digital Media Properties Dominate Licensing? | MediaPost Publications

Keds Enlists Taylor Swift to Transmit Girl Power | The New York Times

Baby, Baby: Prepaid Debit Cards No Cause for Teens to Scream | The Wall Street Journal

New market data published on licensable copyrights and trademarks | BVR Intellectual Property Blog

Off-the-paywall thinking may give publishers a boost | SIPA

Lines by Madonna and Other Celebs Pop up in Stores | ABC News

Licensing app-titude? | Kidscreen

Disney Princess Tops List Of The 20 Best-Selling Entertainment Products | Forbes

No matter how much you've budgeted for Angels baseball stuff, it's not enough. | The Orange County Register

Shirt Sales Tell Tale of a Lin Fadeaway | New York Times

Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores  | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry  | USA Today

Report Puts a Number on Counterfeit Jerseys  |  The New York Times

In Death, Endorsements Are a Girl's Best Friend  |  Bloomberg Businessweek