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Home | YMA Datafile
YMA Datafile

Free from the publisher of Youth Markets Alert, YMA Datafile is a weekly tip sheet guiding you to the latest research about the youth marketplace.

Youth Markets Alert Editor Larissa Faw reviews scores of research studies and culls five of the most pertinent facts to share with e-letter subscribers.

Of course, we hope the quick databursts in this e-letter will whet your appetite for EPM's twice monthly 8-page newsletter Youth Markets Alert — providing news, contacts, research and case studies on youth marketing.

EPM publishes a wide range of newsletters, research studies and other business information for marketing professionals.

To sign-up for YMA Datafile: go to the EPM E-Letter box on the right, click the box next to the Datafile(s) you want to receive and enter your first name, last name and email address.

In the meantime, use the snapshots below of the youth market to help your organization reach out to existing and new clients, build your case for internal resources, and fine-tune new business proposals:

Teens have ATM/debit cards
05-18-11 23% of teens have their own ATM/debit card, says C&R Research. © Copyright 2011, EPM C . . . more >
17% Of Parents Have No Problem With Pre-teens Using Social Media
05-18-11 17% of parents say they have no problem with a pre-teen using a social media site, up from 8% who felt . . . more >
Teen Camera Phone Use
05-18-11 76% of teens take fewer than 11 pictures using their camera phone each week, finds Nielsen. &co . . . more >
Top Celebrities Parents Would Not Want As Their Child's Friend
05-18-11 Lindsay Lohan (39%) and Snooki (29%) are the top celebrities that parents would not want as their child . . . more >
Teens Prefer Supporting Winning Team Over Best Athlete
05-18-11 Teens would prefer to be a supporting member of a winning team rather than be the best athlete on a los . . . more >
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