epmcom.com
Licensing Consumer Research Media & Entertainment Youth Women Store About Us Member Area


The Licensing Letter
Licensing & Merchandising
Research on Consumers
Research on Women
Shopping/Spending
Technology
Teens/Tweens
Licensing News Submissions
Licensing Sourcebook Listing
Partnership Marketing Listing
Webinars & Live Events
Manage Your Account
Download Order Form
 FREE RESOURCES
TLL Daily Advisor
Home | YMA Datafile
YMA Datafile

Free from the publisher of Youth Markets Alert, YMA Datafile is a weekly tip sheet guiding you to the latest research about the youth marketplace.

Youth Markets Alert Editor Larissa Faw reviews scores of research studies and culls five of the most pertinent facts to share with e-letter subscribers.

Of course, we hope the quick databursts in this e-letter will whet your appetite for EPM's twice monthly 8-page newsletter Youth Markets Alert — providing news, contacts, research and case studies on youth marketing.

EPM publishes a wide range of newsletters, research studies and other business information for marketing professionals.

To sign-up for YMA Datafile: go to the EPM E-Letter box on the right, click the box next to the Datafile(s) you want to receive and enter your first name, last name and email address.

In the meantime, use the snapshots below of the youth market to help your organization reach out to existing and new clients, build your case for internal resources, and fine-tune new business proposals:

Teens have ATM/debit cards
05-18-11 23% of teens have their own ATM/debit card, says C&R Research. © Copyright 2011, EPM C . . . more >
17% Of Parents Have No Problem With Pre-teens Using Social Media
05-18-11 17% of parents say they have no problem with a pre-teen using a social media site, up from 8% who felt . . . more >
Teen Camera Phone Use
05-18-11 76% of teens take fewer than 11 pictures using their camera phone each week, finds Nielsen. &co . . . more >
Top Celebrities Parents Would Not Want As Their Child's Friend
05-18-11 Lindsay Lohan (39%) and Snooki (29%) are the top celebrities that parents would not want as their child . . . more >
Teens Prefer Supporting Winning Team Over Best Athlete
05-18-11 Teens would prefer to be a supporting member of a winning team rather than be the best athlete on a los . . . more >
 Join Us
We invite you to join the private subscribers-only TLL community and discussion area. Click here to learn more.

E-Letter Sign Up
 EPM In the news
[TLLDA] The Luxury Tchotchke: Growth Area in Fashion Licensing
3-31-15
By Glenn Demby
They're cute, they're furry, and they're branded with the name of a famous fashion designer . . .
more >

[TLLDA] Can Disney Keep Frozen Hot?
3-30-15
By Glenn Demby
Frozen was clearly the headline story of not just entertainment but perhaps all licensing in North America in 2014 . . .
more >

[TLLDA] "Fancy Nancy" Moves from Page to Screen with Disney Junior
3-27-15
By Marcy Magiera
"Fancy Nancy" is all dressed up and on the go. Variety reports that Disney Junior has cut a deal with Harper Collins Children's Books for rights to . . .
more >

[TLLDA] The Potential Licensing Fallout from the Heinz, Kraft Merger
3-26-15
By Glenn Demby
The newly announced merger of H.J. Heinz Company and Kraft Foods Group will probably have a major impact on licensing of . . .
more >

[TLLDA] Food/Beverage and Restaurant Properties Rise in 2014
3-25-15
By Marcy Magiera
Sales of licensed Corporate Trademark property goods in the U.S. and Canada grew 2.0% in 2014, a significant increase from the category's 0.8% growth in 2013, according to . . .
more >