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Home | EML Datafile
EML Datafile

Free from the publisher of Entertainment Marketing Letter, EML Datafile is a weekly tip sheet on the latest research about the entertainment marketplace.

Entertainment Marketing Letter Editor Terence Keegan reviews scores of research studies and culls five of the most pertinent facts to share with e-letter subscribers.

Of course, we hope the quick databursts in this e-letter will whet your appetite for EPM's twice monthly 8-page newsletter Entertainment Marketing Letter — providing news, contacts, research and case studies on entertainment marketing for more than 20 years.

To sign-up for EML Datafile: go to the EPM E-Letter box on the right, click the box next to the Datafile(s) you want to receive and enter your first name, last name and email address.

In the meantime, use the snapshots below of the entertainment market to help your organization reach out to existing and new clients, build your case for internal resources, and fine-tune new business proposals:

Hispanics Are Avid Moviegoers, Mobile Users
10-01-11 Hispanics go to the movies more frequently than non-Hispa . . . more >
The "Angry Birds" game app recently surpassed 200 million downloads worldwide
05-19-11 The “Angry Birds” game app recently surpassed 200 million downloads worldwide, with a versi . . . more >
Album Sales Up 39%
05-19-11 Album sales at independent record stores during the week of Record Store Day (April 16) were up by 39% . . . more >
Netflix video streams
05-19-11 As of March 2011, real-time entertainment applications such as Netflix video streams consumed 49.2% of . . . more >
3D TV sets will top 300 million
05-19-11 In-Stat predicts the number of households with 3D TV sets will top 300 million worldwide by the year 20 . . . more >
Pandora Internet Radio Listening
05-19-11 The average Pandora Internet radio listening session spanned 49 minutes during the month of March, repo . . . more >
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 EPM In the news
10 Tips to Make Your Kids Good Gift Givers | Mint Life Blog

'Anchorman 2' inspires underwear marketing partnership with Jockey | Los Angeles Times

Secrets of Disney’s Top Franchises | Yahoo Finance

Not Used to Losing, Yankees Enlist a Star Who Is | The New York Times

Charlotte Bobcats campaign touts return of Hornets name | The Charlotte Observer

Retail Sales of Licensed Apparel & Accessories Grow at Two and a Half Times The General Market | LO/Licensing Outlook

Retail Sales of Licensed Merchandise Worldwide Grew 1.6% to $153.2 Billion in 2012, According to The Licensing Letter | The Wall Street Journal

Dead Holiday, Dinosaurs Fire Film Rivalries | The Hollywood Reporter

Fans of all ages — Character licensing thrives on novelty and nostalgia | EURObiZ Japan

Will Digital Media Properties Dominate Licensing? | MediaPost Publications

Keds Enlists Taylor Swift to Transmit Girl Power | The New York Times

Baby, Baby: Prepaid Debit Cards No Cause for Teens to Scream | The Wall Street Journal

New market data published on licensable copyrights and trademarks | BVR Intellectual Property Blog

Off-the-paywall thinking may give publishers a boost | SIPA

Lines by Madonna and Other Celebs Pop up in Stores | ABC News

Licensing app-titude? | Kidscreen

Disney Princess Tops List Of The 20 Best-Selling Entertainment Products | Forbes

No matter how much you've budgeted for Angels baseball stuff, it's not enough. | The Orange County Register

Shirt Sales Tell Tale of a Lin Fadeaway | New York Times

Giants Fans On The Hunt For Team Gear Ahead Of Super Bowl XLVI | The Record

Hints Of A Comeback As Woods Secures Deals | New York Times

Get Your World Series Programs Here! | New York Times

Sears Said To Seek Firm To License Craftsman, DieHard Brands | Bloomberg Businesweek

Who's Winning The Toy Wars | The Hollywood Reporter

Disney's 'Cars 2' a Hit Already—in Stores  | WSJ

NFL Labor Woes Cause Small Businesses To Wait And Worry  | USA Today

Report Puts a Number on Counterfeit Jerseys  |  The New York Times

In Death, Endorsements Are a Girl's Best Friend  |  Bloomberg Businessweek