Licensing Consumer Research Media & Entertainment Youth Women Store About Us Member Area

The Licensing Letter
Licensing & Merchandising
Research on Consumers
Research on Women
Licensing News Submissions
Licensing Sourcebook Listing
Partnership Marketing Listing
Webinars & Live Events
Manage Your Account
Download Order Form
TLL Daily Advisor
Home | MEM Datafile
MEM Datafile

Free from the publisher of Research Alert, MEM Datafile is a monthly tip sheet on the latest research about Black, Hispanic and Asian American consumers.

Research Alert Editor Lisa Finn reviews scores of research studies each month, and culls five of the most pertinent facts to share with e-letter subscribers.

Of course, we hope the quick databursts in this e-letter will whet your appetite for EPM's twice-monthly newsletter Research Alert — providing news, research and case studies on consumer, behavior, spending, attitudes and demographics.

To sign-up for MEM Datafile: go to the EPM E-Letter box on the right, click the box next to the Datafile(s) you want to receive and enter your first name, last name and email address.

In the meantime, use the snapshots below of emerging majority markets to help your marketers and salespeople reach out to existing and new clients, build your case for internal resources, and fine-tune new business proposals:

Online Ads Drive Hispanic Market To Retail
02-2-11 36% of Hispanics, compared to 24% of non-Hispanics, say that an online ad has driven them to visit a ret . . . more >
Blacks Say Professional Football Is Their Favorite Sport
02-02-11 45% of Blacks say professional football is their favorite sport, the highest proportion of any racial/e . . . more >
Blacks Spent $6.1 billion On Consumer Electronics In 2009
02-02-11 Blacks spent $6.1 billion on consumer electronics in 2009 — the most recent year for which data a . . . more >
Black travelers Include Activities That Teach Their Children About Black History
02-02-11 46% of Black travelers say it is important for their leisure trips to include activities that teach the . . . more >
Mobile Phone Advertisement Recall
02-02-11 41% of Blacks, 36% of Asians and Whites, and 34% of Hispanics recall seeing an advertisement on their m . . . more >
 Join Us
We invite you to join the private subscribers-only TLL community and discussion area. Click here to learn more.

E-Letter Sign Up
 EPM In the news
[TLLDA] Licensed Merchandise Grows at f.y.e. Chain
By Marcy Magiera
Entertainment licensed merchandise is playing a significant role in the turnaround of retailer . . .
more >

[TLLDA] MLB "Jersey Day" to Promote Fan Pride--and Jersey Sales
By Glenn Demby
Sports leagues are getting good at using events and "hot markets" to drive sales of licensed goods . . .
more >

[TLLDA] Peppa Pig Looking Pretty as $1 Billion Property
By Marcy Magiera
Preschool property Peppa Pig proved to be the little swine that could for owner . . .
more >

[TLLDA] NFL Is Top Sports League for Licensed Sales in 2014
By Glenn Demby
While the Ray Rice and Adrian Peterson scandals might have hurt the NFL's image . . .
more >

[TLLDA] Heidi Klum Expanding Underwear Lines
By Marcy Magiera
Heidi Klum is ready to import her colorful line of men's underwear, HK Man, to the U.S. . . .
more >