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Home | MTW Datafile
MTW Datafile

Free from the publisher of Marketing To Women, MTW Datafile is a monthly tip sheet on the latest research about women consumers.

Marketing To Women Editor Larissa Faw reviews scores of research studies each month, and culls five of the most pertinent facts to share with e-letter subscribers.

Of course, we hope the quick databursts in this e-letter will whet your appetite for EPM's monthly 8-page newsletter Marketing To Women — providing news, research and case studies on marketing to women for more than 18 years.

To sign-up for MTW Datafile: go to the EPM E-Letter box on the right, click the box next to the Datafile(s) you want to receive and enter your first name, last name and email address.

In the meantime, use the snapshots  below of the women's market to help your marketers and salespeople reach out to existing and new clients, build your case for internal resources, and fine-tune new business proposals:

Women Are More Embarrassed By A Missing Tooth
05-20-11 74% of women would be embarrassed by a missing tooth, compared to 57% of men, finds the American Academ . . . more >
More Women Use QR Codes Via Their Mobile Phones
05-20-11 68% of those who scan QR codes via their mobile phones are women, according to Mobio. © Co . . . more >
Women Crave Sweets
05-20-11 61% of women crave something sweet, says Women’s Health. © Copyright 2011, EPM Commu . . . more >
Women Triathlon Participants
05-20-11 37% of 2010 triathlon participants were women, reports the USA Triathlon. © Copyright 2011 . . . more >
New Moms And Expectant Moms Spend At Least Three Hours A Day In The Nursery
05-20-11 67% of new moms and expectant moms say they spend or expect to spend at least three hours a day in the . . . more >
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