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TLL Daily Advisor
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TLL Daily Advisor

TLL Daily Advisor offers a brief sampling of licensing news, trends, and data. For comprehensive coverage of the licensing business, including contact information for current deal-makers, subscribe to The Licensing Letter.

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[TLLDA] By the Numbers: Wal-Mart CEO Takes a Pay Cut
04-24-2015
By Glenn Demby
When you think Wal-Mart, you think low wages and dead end jobs . . .
more >
[TLLDA] DC, Warner, Mattel Harness Girl (Super) Power
04-23-2015
By Marcy Magiera
Respondents to TLL's Annual Licensing Business Survey recently told us that the superhero trend is far from waning . . .
more >
[TLLDA] Lilly Pulitzer for Target: Success Gone Wild
04-22-2015
By Glenn Demby
Target raised eyebrows in January by announcing that it had inked designer Lilly Pulitzer for an exclusive fashion and . . .
more >
[TLLDA] Movie Theaters Have High Hopes for 2015 Ticket Sales
04-21-2015
By Marcy Magiera
Reports from CinemaCon, the National Association of Theatre Owners trade show going on this week in Las Vegas . . .
more >
[TLLDA] The 50 Most Valuable Beauty Brands in the World
04-20-2015
By Glenn Demby
L'Oréal Paris tops the list of Brand Finance Cosmetics 50 most valuable beauty brands in the world . . .
more >
[TLLDA] NBA: LeBron Still Most Popular Player Jersey; Bulls Move Most Team Merch
04-17-2015
By Marcy Magiera
Sales of licensed sports merchandise in the U.S. and Canada rose 5% in 2014 to top $14.1 billion . . .
more >
[TLLDA] Disney Junior Hits Get New Seasons
04-16-2015
By Marcy Magiera
Preschool TV powerhouse Disney Junior has ordered fourth seasons of its hit animated series "Sofia the First" and . . .
more >
[TLLDA] Saban Adds Fashion Advisor
04-15-2015
By Marcy Magiera
Saban Brands is launching an advisory committee for its Lifestyle Group with Mona Bijoor as its first member . . .
more >
[TLLDA] Licensing Campaign to Back Soccer's Copa America Centennial
04-14-2015
By Marcy Magiera
The producer of the Copa America soccer tournament is looking to licensing to help build awareness for . . .
more >
[TLLDA] POP Goes 24 Hour Fitness
04-13-2015
By Marcy Magiera
Fitness maven Cassey Ho is the latest digital celebrity to heighten her profile through licensing. 24 Hour Fitness announced it is working with the fitness instructor . . .
more >
[TLLDA] YouTube Celeb Mr. Kate Moves up to Maker Studios
04-10-2015
By Marcy Magiera
Disney-owned Maker Studios signed Kate Albrecht, better known as YouTube personality Mr. Kate, to its multichannel network . . .
more >
[TLLDA] Brand Revival: Using Nostalgia to Sell Licensed Goods
04-09-2015
By Karina Masolova, TLL Contributing Ed.
Using nostalgia and the good will of classic brands from the past like . . .
more >
[TLLDA] Minions Headed to Mobile Games
04-08-2015
By Marcy Magiera
The Minions are multiplying. A new partnership between video game maker Electronic Arts, "Minions" producer Illumination Entertainment and . . .
more >
[TLLDA] Don't Mess With Tetris: Lottery Licensing in the Lone Star State
04-07-2015
By Glenn Demby
Texas announced that it has licensed the iconic Tetris video game brand, which is . . .
more >
[TLLDA] Licensing Fees Stay Flat in 2014
04-06-2015
By Marcy Magiera
In a change from recent years when guarantees have declined as royalties remained steady, the 2014 trend was for both royalties and guarantees to . . .
more >
[TLLDA] Bam! Retailer Books-A-Million to Grow in 2015
4-02-15
By Marcy Magiera
Books-A-Million, the second largest physical retailer of books in the U.S., plans to open 30 new stores this year . . .
more >
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 EPM In the news
[TLLDA] By the Numbers: Wal-Mart CEO Takes a Pay Cut
04-24-2015
By Glenn Demby
When you think Wal-Mart, you think low wages and dead end jobs . . .
more >

[TLLDA] DC, Warner, Mattel Harness Girl (Super) Power
04-23-2015
By Marcy Magiera
Respondents to TLL's Annual Licensing Business Survey recently told us that the superhero trend is far from waning . . .
more >

[TLLDA] Lilly Pulitzer for Target: Success Gone Wild
04-22-2015
By Glenn Demby
Target raised eyebrows in January by announcing that it had inked designer Lilly Pulitzer for an exclusive fashion and . . .
more >

[TLLDA] Movie Theaters Have High Hopes for 2015 Ticket Sales
04-21-2015
By Marcy Magiera
Reports from CinemaCon, the National Association of Theatre Owners trade show going on this week in Las Vegas . . .
more >

[TLLDA] The 50 Most Valuable Beauty Brands in the World
04-20-2015
By Glenn Demby
L'Oréal Paris tops the list of Brand Finance Cosmetics 50 most valuable beauty brands in the world . . .
more >