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Protecting Your License In A Recall:
A Crash Course In Crisis Management For Licensing Professionals
90-Minute CD-ROM protects and prepares you in case of disaster
MATTEL/FISHER-PRICE/RC2 RECALLS SEND
LICENSING EXECUTIVES
SCURRYING TO SEE
IF THEY’RE SUFFICIENTLY PROTECTED
Thomas, Dora, Sesame Street, Cars Dominate Headlines;
But Licensors In All Sectors Fret Over Safety,
Potential Damage To Brands
Protections that were sufficient a few weeks ago are no longer enough.
Quality-control measures that were acceptable then have to be strengthened now.
But how do you build in enough control without breaking the budget in a
low-mark-up business where fractions of pennies count? And how do you protect
all the parties to a licensing agreement?
Join The Licensing Letter and three leading authorities on the legal and
public relations issues you need to consider in structuring –- and possibly
RE-structuring -- your licensing agreements.
“Protecting Your License In A Recall: A Crash Course In Crisis
Management For Licensing Professionals” is a 90-minute CD-ROM based on an
audioconference produced by The Licensing Letter in late August 2007.
“The recent spate of recalls revolves mostly around toys and lead paint, but the issues apply to any company that plays a role in putting a product into the consumer market,” says The Licensing Letter’s Marty Brochstein.
Agenda Topics Covered Are:
- Do your licensing contracts provide adequate protection in the event of a product recall, personal injury or death related to a licensed product?
- How do you protect your brand and reputation in the face of a disaster?
- What's the best PR strategy when crisis strikes?
- How can you minimize damage to your core business and brand equity?
- How can you minimize fallout for your licensing partners?
- What are your social responsibility and legal liability when a recall is unavoidable?
Protect your company from lurking product safety issues, and learn to
prepare in case disaster strikes. Order your CD-ROM below or call
212-941-0099
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Speakers
Eugene F. Zelek, Jr., Esq.
Partner
Freeborn & Peters LLP
& Adjunct Assistant Professor
Kellogg School of Management,
Northwestern University
Matthew Traub
Managing Director
Dan Klores Communications
Stephen Reily, Esq.
Chairman/CEO
IMC Licensing
Martin Brochstein
Executive Editor
The Licensing Letter
Moderator: Ira Mayer
Publisher
The Licensing Letter
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