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How Americans Use Social Media. Discover the benefits companies reap when integrating social media into their wider marketing plans — and how a thoughtfully executed strategy can be deployed quickly, with instant feedback and results. |
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The Licensing Letter Royalty Trends Report. This exclusive report gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them. |
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Private Label Consumers. For this exclusive report we asked 300 women to identify which of 46 fashion, food, and storewide brands (store-developed or licensed) are sold at Walmart, Target, Kohl’s, Sears/Kmart, JC Penney, Macy’s and 13 other retailers. |
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Teen Spending And Influence. Understand the buying habits and attitudes of today's teens who wield more than $200 billion in purchasing power. |
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Tween Sensibility, Spending And Influence. Drawing on EPM's expertise covering the youth, entertainment and licensing markets, this in-depth report demystifies the buying habits and attitudes of this influential consumer group in a clear, convenient and comprehensive reference source. |
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Hispanic Marketing: Addressing Acculturation. Understand how acculturation impacts your new product introductions, positioning, advertising and marketing to today’s 47 million U.S. Hispanics, who account for almost $1 trillion in buying power. |
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Retail Pricing of Licensed Vs. Non-licensed Merchandise. This report gives manufacturers of licensed products and owners of intellectual property proof of how valuable licensing is. And it demonstrates for retailers how licensed goods give them the added margins they so desperately need in this recession economy. |
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Research Alert Yearbook. Get vital, credible facts on consumer behavior, spending, and attitudes with Research Alert Yearbook. ALL-NEW 2010 Edition available now! |
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All About Women Consumers. This comprehensive annual almanac gives you a subject-by-subject overview of women's attitudes, behavior and consumer preferences. |
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Consumer Behavior 2010. This handbook provides essential information every marketer and retail executive needs — why consumers buy and how to influence their purchasing. |
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Retail Business Market Research Handbook. The 2010 Retail Business Market Research Handbook provides a comprehensive overview of consumer buying trends in the United States, and the competitive environment surrounding this rapidly changing marketplace |
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101 Charts About Men. With "101 Charts About Men" you get a clear picture of the lifestyle and buying habits of the new American man in one desktop reference. |
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Profiles Of The U.S. Internet User. Drawing on primary data from more than 40 sources , this 34-page reference gives you authoritative data to illustrate every aspect of online behavior — and the insight to apply that data to your Internet marketing strategy. |
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Profiles Of The U.S. Entertainment Consumer. A fast-paced executive briefing from the Editor of Entertainment Marketing Letter, helps entertainment, retail and brand marketers assess the preferences of their core customers so they can develop targeted, cost-effective marketing and advertising campaigns. |
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Teen Media Use. Analyzes research from 27 primary sources to provide you with the ultimate guide to which media teens rely on, how they use those media, and how media influence their spending and behavior. |
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Americans and Their Homes. Americans & Their Homes answers your questions about Americans, their homes, and their home life with hard numbers. |
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Brand and Package Likeability. Whatever consumer packaged goods category you're in, let "Brand & Package Likeability" help you stand out on the shelf — and delight your consumer once he or she gets home! |
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Research Alert's Consumer Segmentation Survey. Whether you're a consumer goods manufacturer, service provider, marketer or advertiser, this exclusive survey will help you understand what motivates your prospects and customers. |
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Digital Out-of-Home Media. Digital Out-of-Home Media details current and prospective offerings for point-of-purchase screens in supermarkets and other retail locations |
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The EPM Fad Study. Discover how to manage fads — even turn them into franchises — with this exhaustive research report. |
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International Licensing: A Status Report. From global trends to regional licensing activity within various property types and product categories, you'll discover hard-to-find facts and figures on the licensing business in 44 countries. |
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Paying More for Brands and Packaging In the 2009 Recession. Consumers expect national brands to cost more than store brands. But even value shoppers are willing to pay more for certain packaging attributes. Find out who'll pay more for what in "Paying More for Brands and Packaging In the 2009 Recession." |
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Profiles of Store Brand / Private Label Buyers. "Profiles Of Store Brand/Private Label Buyers", based on a proprietary Consumer Network/Harris Interactive survey of 2,069 consumers, quantifies how familiarity, packaging and quality are improving — and how the stigma of "store brand" is fading. |
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What Moms Think And Do. All-new 2010 edition helps you effectively tailor your marketing and advertising message to moms. |
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