Ira Mayer

As president of EPM, Ira is publisher of the subscription newsletters RESEARCH ALERT, MARKETING TO WOMEN, YOUTH MARKETS ALERT, ENTERTAINMENT MARKETING LETTER, THE LICENSING LETTER and MARKETING TO EMERGING MAJORITIES. He also writes a free twice-monthly e-letter, Mayer On Marketing and a weekly research advisory, EPM Datafile.

Ira oversees publication of EPM's directories, research studies and books, including "On-Demand Advertising & Marketing," "All About Women Consumers," "Americans & Their Homes," and "Marketing To Teens & Tweens," as well as EPM's "Profiles" series of short reports providing a statistical analysis of such groups as U.S. Internet Users, U.S. Entertainment Consumers and U.S. Food Shoppers, among others. He heads the company's "60-Minute Consultant" program, offering telephone consulting for brainstorming, refining presentations, targeting proposals and developing new business opportunities.

In addition to speeches and on-site seminars Ira has spearheaded research projects for such clients as Booz-Allen & Hamilton, McKinsey & Co. and others. Together with EPM's editors, Ira produces the annual EPM Marketing Conference, Licensing Letter Symposium and Targeted Marketing Symposium Series.

Ira's career as a professional journalist began in 1970 as a contributor to the Village Voice's "Riffs" column of pop music criticism. He has written extensively for Rolling Stone, High Fidelity, Stereo Review, The Sunday New York Times, and dozens of other publications. He was chief pop music writer for the New York Post for 12 years, during which time he also wrote a column on home computing that ran next to Dear Abby. Concurrently, he edited newsletters on the video and computer game industries, and wrote and edited research studies on marketing for a variety of publishers.

Among the books Ira has written are "The Electronic Mailbox" (Hayden) about the wonders of e-mail—in 1988!; and travel guides to New York, Montreal and London (Fodor's).

Ira is an adjunct professor of marketing at New York University, and holds an M.A. in Media Ecology from that institution and a B.A. from Hunter College of the City University of New York.

Ira served as President and of the Newsletter and Electronic Publishers Association (now Specialized Information Publishers Association) and continues to serve on that organization's Board of Directors.

His all-time favorite phone message was from Kate Smith. And, yes, she ended it saying, "God bless America."

He lives with his wife and business partner Riva Bennett and their two children in Brooklyn, New York, cheesecake capital of the world.

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