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Eight times out of 10, it's a woman who decides whether to buy your product or service. And her influence extends across a vast network of friends, coworkers, e-mail buddies, and extended family. Discover how to attract women's interests, fulfill their expectations, and deliver the goods and services they'll talk about with a smile.



Marketing to Women
All About Women Consumers
What Moms Think And Do

Social Networking, Video Sharing,
Text Messaging & Wireless Promotions Report
12 Keys to the
Women's Market
Brand and Package Likeability

Research Alert Yearbook
Profiles Of The
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Little Black Book of
Research Resources



RA Datafile
5 weekly Consumer facts

EML Datafile
Entertainment
marketing facts

MEM Datafile
Hispanic, Black and Asian American facts

MTW Datafile
Women facts

YMA Datafile
Youth facts

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