What Moms Think and Do

All-New 2009 Edition!
What Moms Think and Do

Effectively tailor your marketing and advertising message to moms.

With this concise, 37-page executive briefing, you'll gain a clear understanding of:

• how moms' need for "me" time plays out in family life, self-care and work
• moms' greatest stress points
• what mothers want in a store
• moms' attitudes toward advertising to them . . . and to their kids
• blogs and other online experiences as the ultimate moms communities
• how the family table reflects moms' conflicting priorities
• and more.

Through topline findings from more than 63 research sources, "What Moms Think and Do" will help you recognize the conflicting roles moms play, so you can establish a rapport with them through products, services and advertising that complement their complex lifestyles. Plus, each abstract is fully sourced so you can delve deeper into research that is critical to your next on- and offline campaign.

Use the data you find in "What Moms Think and Do" to effectively tailor the message in your next moms-oriented marketing effort.

Published September 2008, 37 pages, $129 ($99 for subscribers to any EPM print newsletter.)

Share the 2009 edition of "What Moms Think and Do" throughout your company or agency with a multi-user license. See pricing below.